Rodrigo Duran Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

As a Regional Sales Manager at Apple, led strategies that boosted sales, strengthened the company’s position in Brazil, and promoted an inclusive culture:- Team Leadership and Strategic Relationships: Developed and led a high-performing team, strengthening relationships with strategic partners, resulting in the effective execution of Apple’s initiatives and the expansion of the brand’s presence in the market.- Impact on Sales and Conversion Growth: Implemented marketing strategies and training programs that increased the AirPods conversion rate at Vivo from 6% to 12.7%, solidifying leadership in the audio accessories market. Additionally, increased AirPods sales by 13.3% and MacBook sales by 64% at iPlace.- Leadership of the Apple Excellence Program: Led the Apple Excellence Program in Latin America, achieving all KPIs and positioning the region as a global leader, with significant improvements in finance, training, and sales.

Campinas, São Paulo, Brasil

As a Channel Retail Manager, was responsible for implementing the area, conducting strategic meetings with regional directors to align objectives and strategies. This strengthened Apple’s market position and significantly boosted sales:- Sales Growth and Market Expansion: Led market expansion initiatives and developed strategic channel partnerships, resulting in a 17% year-over-year growth in retail channel sales.- Market Share Increase: Increased market share by over 7% in target malls through quarterly meetings with premium retail accounts and the development of detailed and effective action plans.- Development of Strategic Relationships: Established and strengthened strategic relationships with key retailers, aligning efforts with Apple’s objectives and ensuring mutually successful outcomes.- Data Analysis and Results Optimization: Utilized data analysis to monitor sales performance, ensure KPI compliance, and optimize results with each partner.

Campinas, São Paulo, Brasil

As a Sales Manager in the Metropolitan Region of Campinas, led operations and strategies that strengthened the company's market presence and tackled competitive challenges:- Team Leadership and Relationship Building: Developed and led a team of 17 sales professionals, fostering a high-performance and collaborative environment. Strengthened strategic relationships with key clients, ensuring high levels of satisfaction and loyalty.- Sales Impact and Anti-Smuggling Strategies: Created and implemented sales strategies to combat smuggling in peripheral regions, resulting in greater protection of the local market. Managed both the Sell-in and Sell-out teams, ensuring efficient product distribution and the success of incentive campaigns.- Data Analysis and Cross-Departmental Collaboration: Used market data, including Nielsen, to provide valuable insights to senior management, influencing strategic decisions. Worked closely with Distribution, Marketing, and Finance departments, aligning strategies to maximize sales results.- Innovations and Operational Improvements: Implemented local B2B platforms, establishing strategic partnerships that resulted in a 17% increase in product distribution. Established a KPI management system covering HR, finance, distribution, and legal, improving operational efficiency by 25%, which was adopted by other regions in Brazil.- Team Development and Trade Marketing: Developed and trained the team, resulting in a 20% increase in sales performance and the promotion of two members to leadership positions. Launched trade marketing campaigns that increased sales by 25%, placing the company among the top 3 in the market.

Porto Alegre, Rio Grande Do Sul, Brasil

As a Regional Marketing Manager in the South, developed global campaigns tailored to local needs and utilized data analysis to customize the marketing mix, resulting in effective strategies and significant results:- Campaign Development and Implementation: Developed and implemented marketing plans for the Southern region, monitoring KPIs and strengthening the brand with innovative strategies tailored to local specifics.- Budget Management and Team Leadership: Managed the marketing budget and led a team of 3 analysts, in addition to sharing leadership with 13 Sales Managers. This collaborative approach ensured consistent and effective execution of marketing initiatives.- Data Analysis and Trend Identification: Utilized Nielsen data to analyze market trends, resulting in a 5% increase in market share. Provided strategic recommendations that drove marketing decisions and strengthened the brand's market position.- Relationship Building and Cross-Departmental Collaboration: Strengthened strategic relationships with clients and closely collaborated with Distribution, Marketing, and Finance departments to align strategies and maximize results.- Sales Strategy Creation and Result Optimization: Created and implemented customized sales strategies as part of integrating the Southern region into the Summer Project, resulting in an annual growth of 27%. Customized the marketing mix based on consumer behavior data, managing promotions and events that increased engagement and brand recall by 20% among consumers.

Rio De Janeiro, Brasil

As a Brand Development Manager, led strategic initiatives to increase market penetration and brand awareness, achieving significant results:- Implementation of Promotional Campaigns: Developed and implemented two major regional promotional campaigns, resulting in a 15% increase in distribution and a 20% increase in brand visibility.- Strengthening the Marketing Plan: Enhanced brand performance by achieving established goals and driving a 10% growth in annual sales.- Identifying Growth Opportunities: Identified and capitalized on opportunities to increase brand exposure, resulting in a 5% market share growth in southern Brazil.- Efficient Budget Management: Managed the brand's budget effectively, ensuring the complete utilization of allocated resources and optimizing the use of available funds.- Brand Development and Regionalization: Created and executed strategic marketing plans for the Hollywood brand, using market data analysis to identify growth opportunities. Regionalized the product mix and marketing campaigns, adapting strategies to local needs to maximize the brand's impact and relevance across different regions.

Araraquara, São Paulo, Brasil

As a Sales Manager in the Araraquara region, led operations and strategies that strengthened the company's market presence and addressed competitive challenges:- Innovations in Sales Processes: Introduced new approaches to improve sales efficiency, including the implementation of local B2B platforms, which established strategic partnerships and increased product distribution by 17%.- Optimization of KPIs and Internal Processes: Developed a comprehensive KPI management system in HR, finance, distribution, and legal areas. This system resulted in a 25% improvement in operational efficiency and was recognized as a model of excellence, being adopted by other regions in Brazil.- Leadership and Team Development: Focused on the professional growth of the team, which led to a 20% increase in sales performance and the promotion of two team members to leadership positions.- Effectiveness in Trade Marketing Campaigns: Planned and executed innovative trade marketing campaigns, resulting in a 25% increase in sales and positioning the company as a market leader.- Management of Commercial Partnerships: Built and maintained strategic commercial partnerships, focusing on maximizing brand visibility and customer satisfaction.

Campinas, São Paulo, Brasil

As a Merchandising Coordinator, he strengthened relationships with retailers, ensured strategic product placements at points of sale, and increased brand visibility:- Implementation of Strategies at POS: Planned and executed actions at points of sale, including high-visibility events like the Barretos, Jaguariúna, and Americana rodeos. Ensured the installation of promotional materials and displays in strategic retailers, enhancing the brand's presence.- Negotiations and Strategic Partnerships: Led negotiations with retailers to secure prominent positioning for the brand, establishing strategic partnerships that benefited both parties and maximized product exposure.- Coordination of Events and Promotions: Coordinated the brand's presence at major events, managing logistics and the execution of promotional actions to increase visibility and audience engagement.- Development of Customized Materials: Created tailor-made promotional pieces for super-premium retailers, continuously monitoring and adjusting strategies to optimize results and strengthen commercial relationships.

São Paulo, Brasil

As an Account Manager, identified and mapped potential clients, focusing on high-volume strategic accounts like Yoki and McDonald's:- Margin Improvement Initiatives: Implemented pricing and cost control strategies that resulted in a 10% increase in profit margins, optimizing the profitability of managed accounts.- Development of Long-Term Strategies: Developed strategies aligned with company objectives, ensuring sustainable growth of 18% per year. These strategies were crucial for the continuous growth and stability of the accounts.- Building and Maintaining Client Relationships: Established and maintained strong relationships with key clients, resulting in a 15% increase in sales. This focus on strategic relationships strengthened the company's market position.- Achieving Targets and Consistent Results: Consistently met and exceeded weekly, monthly, quarterly, and annual targets, surpassing established goals by 10% and ensuring the delivery of expected results.

Campinas, São Paulo, Brasil

As a Pharmaceutical Sales Representative, engaged key stakeholders and achieved substantial results, being responsible for the launch of Celebra in Brazil:- Exceeding Revenue Targets: Achieved and exceeded 120% of the revenue target in the first year of Celebra's launch, demonstrating strong market penetration capabilities and effective sales strategies.- Engagement of Medical Specialists: Engaged 30% of the leading specialists in Campinas to regularly prescribe Celebra, strengthening the product's market presence and ensuring medical acceptance.- Strengthening Client Negotiations: Enhanced negotiations with clients, resulting in a 25% increase in the prescription conversion rate for Celebra, significantly contributing to sales growth.- Growth in Audited Sales: Led a 23% increase in audited sales of Celebra in the first half-year post-launch, proving the positive impact of the implemented strategies.- Establishment of Strategic Partnerships: Formed partnerships with 15 healthcare institutions and over 50 healthcare professionals, boosting visibility and trust in the product, and strengthening the network of contacts and influences in the medical field.

Postgraduate Degree, Digital Marketing

Master Of Business Administration - Mba, Marketing And Digital Media

Postgraduate Degree, Marketing, Gpa 2.3

Bachelor'S Degree, Advertising And Marketing Communications