YUVAA or Youth Voices for Agency and Access, is a large-scale family planning project led by Pathfinder International and is funded by Bill and Melinda Gates Foundation. The project aims to promote healthy timing and spacing of pregnancy among young married couples and first-time parents in the intervention states of Bihar and Maharashtra. I am responsible for developing a theory-based SBC and communication strategy, solution for utilizing advance audience segmentation and innovative use to digital media to engage with the young audience across rural and peri-urban setups.

At Dimagi Software Innovations Pvt. Ltd. I worked on eNikshay project, a large-scale enterprise project funded by Bill and Melinda Gates Foundation. eNikshay mobile app was developed under the Universal Access to TB Care (UATBC) program to enhance TB care by improved accuracy of diagnostics, timely and effective treatment of TB and effective treatment adherence in both the public and private sectors As the lead on rollout workstream, I was responsible for building efficiency in project implementation and ensuring all rollout activities are executed as per the agreed scope and timelines. I was responsible for driving strategy for stakeholder management, training and capacity building of master trainers and end users, managing field feedback, and provide hand holding and technical support to on-field app users.

At CCP, I worked on two large scale projects:Project Ujjwal, funded by UK Aid under its “Improved Family Planning and Reproductive Health Services in India” framework. I was instrumental in deploying a multi-channel behavior change campaign using a mix of mass media, mid-media, interpersonal communication (IPC) and ICT4D. The communication tools developed for this initiative required a thorough understanding of behavioral economics involved in adoption of modern contraceptive methods, nuanced understanding of cultural environment in the two project states of Bihar and Odisha and functional knowledge of available modern contraceptive methods. The communication tools were developed using a 3-step process of pre-testing– rapid assessment to understand the knowledge gap, pre-testing of the creative concept and pre-testing the final material before deployment in the field. The project required regular coordination with the state teams, consortium partners and government stakeholders.ROSHNI Project - Rights for Sanitation, Health and Nutrition Initiative. The project was funded by UNICEF to implement an SBCC program to affect stunting among children 0-36 months in three states of Madhya Pradesh, Andhra Pradesh and Odisha. I was responsible for developing overall SBCC strategy. The process involved conducting a literature review of existing papers, evidence driven content analysis of available communication materials, rapid assessment to understand existing nutrition, hygiene and sanitation practices, and formative study to understand service delivery mechanisms of ICDS and Swachh Bharat Mission, and existing WASH and nutrition behaviors and norms.

Development Communication Solutions

Businesses Handled - GSK and Perfetti Van Melle