Durell Strouse's Location
Indio, California, United States, United States
Durell Strouse's Contact Details
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About Durell Strouse
Seasoned and dynamic food ingredients, consumer packaged goods and beverage sales professional with extensive experience in overseeing multi-million-dollar accounts and product portfolios across Fortune 100, medium and small-size companies. Consistently exceed targets by protecting and nourishing baseline sales while simultaneously growing new business. Quick to establish and manage internal and external relationships which result in expanding sales and distribution across the nation and increasing market share. Direct selling into channels of trade: Foodservice, Manufacturers, Supermarket, Distributors/Wholesalers. Adept at exceeding corporate KPI’s by strategically conducting thorough market analyses using Nielsen, IRI, SAP and industry trends which help identify risks and opportunities. Follow through by devising actionable plans for success. Well-versed in cultivating a culture of accountability, customer-centricity, and continuous improvement by leading and motivating high-performing teams.Key strengths include:• Strategic Planning & Execution: Developing and executing sales strategies aligned with business objectives to maximize revenue and market share.• Team Leadership & Development: Inspiring and empowering sales teams to achieve peak performance through coaching, training, and mentorship.• Client Relationship Management: Cultivating strong, long-term partnerships with clients by understanding their needs and delivering tailored solutions.• Data-Driven Decision Making: Leveraging analytics and insights to identify trends, opportunities, and areas for improvement, enabling informed decision-making.• Cross-functional Collaboration: Collaborating closely with marketing, product, and operations teams to ensure alignment and optimize the end-to-end customer experience.DIRECT SELLING INTO THE FOLLOWING ACCOUNTS:National Accounts-Kroger - Corporate and Ralphs, Food4Less-Albertsons - So CA, Nor CA, Boise Corp, Seattle and Portland-Target-CVSRegional Accounts:-UNFI/SuperValu-Stater Bros.-Smart & Final-Superior Grocers-Cardenas-Northgate-Numero Uno-VallartaDollar Accounts:-$0.99 Only-Grocery OutletWholesalers:-multiple wholesalers and distributors across Southern CAFoodservice:-US Foods-Sysco-Compass/Aramark
Durell Strouse's Current Company Details
Durell Strouse Work Experience Details
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Director Of SalesTama Trading CompanyIndio, Ca, Us
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National Account ManagerOrange Circle Studio Apr 2024 - PresentIrvine, Ca, UsWe are your stationary, candle, jewelry and all things 'FUN' company! I am working with all retailers to drive traffic into their stores by providing best-in-class products manufactured by Studio Oh! and JuJuBe. We are your paper source for gift cards, calendars, candles, jewelry and baby items... Looking forward to building upon existing and creating new business! -
Market Sales Manager, Southern CaDawn Foods Global Aug 2021 - Feb 2024Jackson, Mi, UsIn my role, I led the strategic planning and execution of direct sales initiatives for $28M product portfolio, overseeing a team of six talented individuals. I utilized a range of technical tools, including SAP, BI and Salesforce, to drive B2B sales and efficiently manage all aspects of the Request for Proposal (RFP) process. Additionally, I provided guidance and mentorship to my team on the effective utilization of Salesforce. This involved optimizing its capabilities for lead management, prospecting, and ultimately, maximizing our business potential. By empowering my team with these tools and strategies, we consistently meet and exceed our sales targets.• Surpassed 2023 Quality New Customers goal by acquiring 79 new customers against the target of 72.• Improved company processes by eliminating non-value-added practices, such as DC for product delivery, meet-the-trucks, and COD payments.• Won Dawn Global Values Award for attaining objective of 75% customer engagement through online platform/E-commerce initiative in 2022. -
Senior Sales DirectorWells International Marketing Group, Inc. Feb 2021 - Aug 2021Santa Fe Springs, California, UsIn this role, I created the vision and sales strategy for $41M portfolio of import and domestic Consumer Packaged Goods which were sold into Retail, Wholesale and Foodservice channels of trade. Sourced, hired, coached and led sales and customer service teams.In first month, sourced new software, PowerBI, for use in gathering fact-based insights which helped us develop and grow our sales strategy across Vendors and Customers.Wrote SOP's, standard operating procedures for consistent process management.Directly sold existing inventory on hand and brought new business.Led sales team by implementing improved sales tactics; planned vs. spot buy. Negotiated with new suppliers on item assortment and strategic go-to-market plans.Implemented Pricing strategy for every item sold via Sales Catalogue sent to direct customers. -
Region ManagerRoyal Paper Converting Jul 2019 - Feb 2021During this tenure, I was responsible for managing regional sales for a $350M company that specializes in Own Brands and private-label paper products. I played a central role in orchestrating broker relationships and overseeing direct sales efforts aimed at both existing and new business opportunities. Additionally, I worked closely with our broker partner to strategize and execute expansion initiatives, particularly within key accounts, such as UNFI/SuperValu and other assorted clientele. Through collaborative efforts and meticulous planning, we successfully capitalized on growth opportunities and strengthened our market presence in these strategic areas.• For customer $0.99 Only, developed and implemented sell-through strategies for new Own-Brand, Super Soft line in categories, including Toilet Paper, Paper Towels, Napkins, and Facial Tissue • Interacted with customers to utilize 'old/obsolete items' as alternative solutions during unavailability of traditional products in COVID-19 period. -
Sales ManagerNorth Shore Living Sep 2018 - Apr 2019Thermal, Ca, UsIn this role, I took charge of spearheading the sales operations for a $13M-valued produce company and leading a team of eight direct reports to propel our business expansion efforts. Collaboration was key, and I worked closely with our marketing teams to meticulously devise a detailed sales and marketing plan, segmented by Channel of Trade, ensuring that our efforts were targeted and effective. Furthermore, I played a pivotal role in establishing and nurturing relationships with the Albertsons Own Brand team. Our collaboration aimed at growing our Private Label O Brand and optimizing our pricing structure to maintain competitiveness in the market.• Formulated customer business plans and implemented inventory management strategies to minimize shrinkage.• Attained 95% increase in customer retention from Q1 2018 to Q1 2019 by strengthening customer base and relationships.• Collaborated with Albertsons So CA Division to enable smooth transition from North Shore Brand to Albertsons Own Brand. -
Customer Sales Manager- West DivisionB&G Foods Nov 2017 - Sep 2018Parsippany, New Jersey, UsThroughout this period, I managed $20MM B&G Foods portfolio, encompassing 48+ brands for Albertsons/Safeway - West Divisions across So CA, Nor CA, Seattle, Portland, and Boise. Facilitated alignment of B&G Corporate brand initiatives with strategic growth objectives for all Albertsons banners. • Resolved distribution gaps across all divisions for various products, including Green Giant Canned Vegetables, Back-to-Nature Nuts & Snacks, Victoria Pasta Sauce, Pirates Booty Bagged Popcorn, Polaner Jams & Jellies, and several syrup brands.• Leveraged industry knowledge and strategic planning to boost sales performance. -
Sales DirectorSunopta Jun 2017 - Sep 2017Eden Prairie, Minnesota, Us$10MM Healthy Snacks portfolio for National account customers- Clif, Kellogg, Navitas, This Bar Saves Lives, Jamba. -
Director National AccountsBakemark Jan 2013 - May 2017I was responsible for managing third-party pricing for all of Krispy Kreme's suppliers, ensuring that we maintained competitive pricing while also analyzing customer service levels to guarantee on-time deliveries. I regularly presented Quarterly Business Reviews to Krispy Kreme Corporate, providing in-depth analyses of cost-saving initiatives stemming from updates to supplier contracts and freight savings. Additionally, I played a key role in forecasting, sourcing product supply, and implementing retail plans for all Krispy Kreme Limited Time Offers (LTOs) worldwide, with these offers changing every six weeks.One of my significant achievements was spearheading the strategic expansion of Krispy Kreme's export business into Japan and the Philippines. This involved close collaboration with the commodity buyer and sourcing team at Krispy Kreme Corporate to navigate market complexities and ensure successful market entry.• Facilitated seamless communication and direction to 18 BakeMark branches in establishing new retail accounts with an average of five new accounts per month.• Built customer business teams and organized regular bi-monthly conference calls to enhance internal coordination and implementation of Krispy Kreme's limited-time offerings.• Formulated in-house Hispanic pastry collection consisting of 11 unique items, such as Mantecadas, Conchas, Puerquitos, and Empanadas in Safeway Nor CA and VONS So CA.
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National Account Manager IiPost Foods Apr 2012 - Nov 2013While working for Post Foods, I was directly responsible for growing business at regional grocery accounts in Southern CA including Stater Bros.Markets, Smart&Final and Tesco Fresh&Easy.
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Senior National Account ManangerPepsico Oct 2008 - Apr 2012Purchase, New York, UsRalphs and Food4Less divisions of Kroger National Grocery CustomerResponsibility for $110MM (approx. 33%) of total Quaker food and beverage business at Kroger.Ralphs Grocery stores 258 stores, Southern CAFood4Less/FoodsCo divisions in So CA (101 stores), Nor CA (16 Stores) Las Vegas, NV (14 stores) Chicago, Ill (16 stores). Ralphs. Kroger Coordinated Division. Drive retail execution of $52MM sales plan that is sold in at Kroger HDQ in Cincinnati. Extensive collaboration with Quaker retail team in communicating store level expectations on pricing, promotions and displays. Monthly HDQ call at Ralphs to recap successes and opportunities as they relate to field execution of sales plan.Food4Less/FoodsCo. Kroger Un-Coordinated Divisions.Food4Less/FoodsCo stores are located in (4) geographical regions for which I write the entire $48MM Quaker portfolio of promotional plans which are targeted to deliver PepsiCo total sales and profit. Directly call on (7) Category Managers and all senior management and District Managers.Kroger National Team Member. Manage $48MM portfolio for Pepsico Warehouse Sales on Non-Coordinated division of Kroger. which includes 132 stores in three regions: Los Angeles (101 stores), Las Vegas (15 stores) and Northern CA (17 stores). Brands include Gatorade sport drinks,; Plan and present promotional calendar to (7) Category Managers. Forecast demand to supply chain. Execute plan via Direct Retail Team.Reconcile spending via Finance. Penetrate all levels of management at HDQ.Pepsico Power of One team lead for presenting joint programs w DSD partners at Frito and Pepsi Bottling. 4/2010: Accomplished sell-in of a new 50cs tray-stacked, shrink wrapped pallet of 32oz Gatorade which customer had been requesting for over 10 yrs. Thru mid-yr 2010, Gatorade $ sales +15%, share +15pts. -
Senior Account ManagerPepsico Sep 2002 - Feb 2008Purchase, New York, UsSuperValu National Team. Direct responsibility for Albertsons So CA Division and Nor CA DivisionsSavOn Drug National (6 months)Successfully managed 2nd largest division of National Acct. Categories incl. Tropicana Pure Premium chilled, Rice a Roni, Propel, Light Snacks, Naked Juice and IZZE Sparkling Water. Over 288+ retail grocery stores. Categories avg.$35MM in sales. 2005 QTG Pro Bowl Contest winner, 2005 QTG Ring of Honor nominee Within categories, sell in promotional calendar targeting all aspects of pricing, promotion, shelving and displays.Execute local marketing events 3-4X/year. Lead Pepsico Power of One initiatives including 2006 program which was selected as a 'Best Practice' at National Sales meeting.At Sav-On (659 stores nationally), managed full Quaker portfolio of brands incl. Gatorade, Tropicana and all Quaker Foods. . Partnered with National distributors on retail execution.
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Customer Category Manager IiiKraft Foods Jun 2002 - Sep 2002Greater Chicago Area, Il, UsKroger National Team. Ralphs/Food4Less Divisions.Categories represented $26MM in sales annually. Within three months on account, turned around a $100,000.00 trade overspend on viscous and BBQ sauce. Sales were off by -1MM lbs. Hit the volume target for the quarter with no overspend. -
Customer Category Manager IiKraft Foods Oct 1997 - Jun 2002Greater Chicago Area, Il, UsStater Bros. 156 Grocery stores.Managed the Kraft cheese division (both dry and refrigerated), Knudsen Cultured, Cool Whip and BOCA Frozen $19MM in sales annually. Communicated daily with Kraft distribution center, Customer Service and Stater Bros. marketing to ensure all products/orders are adequately serviced.Co-marketing Captain. Led event coordination for 2 years. Partnered with Coca-Cola and Nabisco on 2 major yearly promotions. Grew co-marketing events from 2/yr to 4-5/yr. Received recognition for best executed Fall Football promotion by tying program to local TV (KCAL 9).Worked with $1.5MM trade budget. Achieved annual 5% increase in sales.
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Customer Category ManagerKraft Foods Oct 1996 - Oct 1997Greater Chicago Area, Il, UsCertified Grocers/ Smart & FinalUtilizing $75,000 trade Budget, exceeded $2MM Sales Budget via aligning Joint Customer Business Plans with largest splinter accounts: Smart & Final, KV Mart, Superior Grocers, JONS, Beaches, Brands include Kraft Refrigerated, Kraft Dry Grocery, Oscar Mayer, Jell-O and Knudsen.Ensured sell-in of Ads & Displays, New Items, In-store Demos and Point-of-Sale marketing materials.
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Retail Customer Category ManagerKraft General Foods May 1993 - Nov 1995Improved existing sales of Kraft Foods products to largest splinter accounts which were pulling from Certified Grocers by implementing Direct Plant Ships (DPS), full truckloads, of Kraft Dry Grocery (Mac n Cheese, Mayonnaise, BBQ sauce, Salad Dressing, Dry Cheese (Velveeta, Cheez Whiz, Handisnacks) and Refrigerated products (Knudsen Sour Cream, Cottage Cheese, Yogurt. Kraft Natural Cheese Chunks and Shreds, Oscar Meyer and Jell-O).Created customer business plans and managed trade spend with: Top Valu/Valu Plus (19 stores), Notrica's 32nd Street Markets (5) stores, Superior Grocers (7) stores, and (15) other accounts. Produced 40% of total grocery and deli volume at Certified.Exceeded plan for seven quarters in a row. Exceeded plan in 1994 by +1MM lb.
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Sales RepresentativeKraft General Foods Apr 1991 - Nov 1993As a sales representative, I was trained on selling Global brands to existing customers at the retail level. Created relations with in-store grocery and deli managers to sell in displays of Kraft products that were being promoted on Weekly Ad. In this role, I learned about each retail account and how to approach selling into the different cultures for each customer. Sold full Kraft Foods portfolio of products into 47 retail accounts including Lucky, Ralphs, VONS, Hughes and Certified Grocers.Earned Gold Star Award for highest case sales at retail. Won World's Largest Display Contest at a Ralph's (2,234cs on display).
Durell Strouse Skills
Grocery
Sales Management
Retail
Pricing
Consumer Products
Forecasting
Key Account Development
Account Management
Direct Store Delivery
Merchandising
Key Account Management
Shopper Marketing
Fmcg
Marketing
Sales Operations
Management
Direct Sales
Category Management
Business Planning
Customer Service
National Accounts
Project Managers
Pricing Strategy
Customer Relations
Iri
Food
Categorization
Sales
Selling
Profit
Durell Strouse Education Details
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California State University, FullertonKinesiology And Exercise Science -
Uc Santa Barbara
Frequently Asked Questions about Durell Strouse
What company does Durell Strouse work for?
Durell Strouse works for Tama Trading Company
What is Durell Strouse's role at the current company?
Durell Strouse's current role is Director of Sales.
What is Durell Strouse's email address?
Durell Strouse's email address is ds****@****aper.us
What schools did Durell Strouse attend?
Durell Strouse attended California State University, Fullerton, Uc Santa Barbara.
What skills is Durell Strouse known for?
Durell Strouse has skills like Grocery, Sales Management, Retail, Pricing, Consumer Products, Forecasting, Key Account Development, Account Management, Direct Store Delivery, Merchandising, Key Account Management, Shopper Marketing.
Who are Durell Strouse's colleagues?
Durell Strouse's colleagues are Hamid Karimi, Jennifer Perera Alvez, Kevin Morrissey, Jonathan Sulca, Carmen Rangel, Angelica Mendoza.
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