Durga A. Truex Email & Phone Number

Orlando, Fl

Consulting company specializing in business development, marketing/sales growth, brand strategy, sales process implementation, channel management & corporate image consulting. Experience working with a mix of startup & SME clients in 7 different verticals: Health Information Technology; wind energy servicing; medicine; software sales; international tour & travel; lead generation; real estate. Provides services in-house or on consulting basis, domestically and abroad. Willing to consider career-building employment opportunity with a standout organization.Top contributions:• Forms strong relationships with key trade associations/organizations & decision makers• Employs consultative sales skills to qualify leads, identify decision-makers, educate, assess prospect needs and identify pain points, overcome objections• Clearly communicates product messaging, differentiation, and value proposition• Conducts online and in-person presentations of solutions• Strategizes with executive teams on sales tactics and industry nuances; implements processes and creative problem-solving• Collaborates on marketing, content writing, public relations, and related business development needs Current & former initiatives:-Healthcare Information Technology & Medical Informatics-Geographic Information Systems -Business Process & Work Flow Optimization -Mobile Marketing & Messaging Technologies-Web Marketing, Reputation Management & Content Development-International Tour & Travel-Orlando, FL Downtown Arts District-Financial Services-Lead Generation-Real Estate-Residential Art & Design-Non-profit Public Relations(formerly FireStarter Holdings, LLC)

Orlando, Florida Area

• Rapidly acquired/implemented the following industry-specific knowledge: Health Information Technology (HIT); Electronic Medical Records (EMR); federal health IT implementation requirements including Meaningful Use & ICD-10 transition; Health Information Exchanges (HIEs) and Accountable Care Organizations (ACOs) • Developed sales processes; brand strategy; web & presentation content• Built networks within the medical & HIT environment• Attended the 2013 HIMSS conference, networking with C-level executives & investigating competitors• Aggressively completed & absorbed HIMSS13 Online HIT education modules• Developed & managed sales channels• Presented EMR and sold EMR software to to doctors and medical personnel of mid-sized medical & OT/PT/ST practices• Successfully educated doctors and practice managers about SimplifyEMR, Electronic Medical Records software comparisons, Meaningful Use & ICD-10 federal requirements• Collaborated with is backed Genensys' team of highly skilled engineers and developers to gain experience in systems integration as well as work flow/process optimization • Assisted in adapting SimplifyEMR to provide full-scale, wraparound solutions tailored to each medical practice and specialty which created maximum efficiency, reductions in billing losses, and achieved optimum levels of patient care. • Developed opportunities to design custom work flow and information management solutions in the Central Florida school systems, the child welfare system, as well as additional SimplifyEMR OT/PT/ST and behavioral health modules.• Distilled and communicated the Genensys HIT mission, which is: 1) To contribute its EHR platform as the main support structure for obtaining and maintaining multiple outcomes in each medical provider environment; 2) To facilitate speed and efficiency in meeting an organizations' objectives rather than being a cumbersome distraction

Orlando, Florida Area

During this short-term, transitional opportunity during FireSpark inception:• Sold upgrade packages to 720 timeshare owners in 240 days• Achieved $180,000 in revenue and approximately $860,000 in new owner sales and owner upgrades• Mentored new associates using team strategy to strengthen their performance.

Winter Park, Florida

• Pioneered new role within the company which was to design and implement sales strategy for acquiring new business in verticals outside the company’s existing repertoire• Self-taught and utilized C-level sales process with Fortune 1000 companies which shortened the sales cycle by 35% and generated 20% larger transactions• Initiated opportunities to perform organizational diagnostics of frontline profit pitfalls with top organizations • Collaboratively sold 3 long term on-site contracts with minimum scaleable value of $500,000 per contract

Longwood, Florida

As an integral part of an emerging business, performed a range of sales & business development functions and was promoted three time during five-year tenure. Instrumental in transitioning company through 3 financial services verticals and finally into lead generation. Adapted to business needs, filling various roles and acquiring new information as necessary.Job requirements & accomplishments:• Sold variety of financial management solutions to over 6,000 clients throughout the U.S. and Canada; sold live transfers, opt-in leads and data packages • Identified target mid- and large-sized businesses, initiated contact and built ongoing relationships• Wrote and edited web content, technical guidelines, training materials, and RFPs• Formulated investment opportunity for venture capitalists into debt settlement businesses; found investors, generated $400,000 of liquid capital• Acquired an in-depth understanding of the banking system as it relates to fractional reserve lending, unsecured debts, mortgages, and certain types of investing; maintained high level of integrity in recommendation of services and protection of sensitive financial information• Drove the lead pipeline• Formed alliances with industry power players• Researched standards & acquired industry knowledge; identified compliance issues• Built brand strategy; wrote and edited web & marketing content

Casselberry, Florida

• Built and ran a small, successful custom art and design business; created client base through self-executed grassroots marketing; forming effective alliances with various Orlando-based business networks• Maintained a successful referral pool and remained competitive in a saturated market environment

Washington, Dc

• Gave promotional presentations, one-on-one consultations, and taught courses on a variety of personal and business leadership development topics in the U.S. and Puerto Rico• Coordinated press junkets and bookings for marketing tours throughout targeted U.S. cities • Directed promotion and program registration efforts with remote leadership across U. S.• Wrote and edited press releases, ad copy, brochures and other promotional and educational materials• Coordinated press tours and bookings in targeted cities throughout U.S.• Directed promotion and program registration efforts with remote leadership; wrote and edited press releases, ad copy, brochures and promotional and educational materials• Maintained accountability for program registrations throughout U.S.

International Business, Foreign Language

Activities and Societies: J. Mack Robinson College of Business

Science And Technology