Duriechee Friend Email & Phone Number

Virginia, United States

Integrated marketing and communications, brand strategy, content creation, and social media management for organizations of all sizes who are looking to establish true and authentic connections with their audiences.

Concord, Ma, Us

• Serve as creative director, providing input into the creative marketing strategies developed and employed by internal clients to support sales goals. • Oversee high-volume marketing services and creative asset production to deliver projects, materials, and campaigns on time, on brand, and within budget. • Collaborate with internal teams to ensure that brand strategy, brand messaging, and brand standards are adhered to in marketing plans, campaigns, and programs, as well as across internal and external communications.

Richmond, Virginia, Us

Served as lead account management and brand strategy resource for the agency, specializing in acquiring, building, and nurturing new-client relationships to grow revenue and market share. Partnered with and guided account and creative teams in developing integrated marketing campaigns and strategic internal and external communications for corporate, government, and non-profit clients.

Mechanicsville, Virginia, Us

Led cross-functional team of communications and creative professionals in defining and executing digital and print brand strategy, campaign objectives, and target audiences, to promote customer, employee, and other stakeholder engagementEnsured high level of campaign efficiency and effectiveness, while adhering to regulatory compliance and delivering against competing deadlines and prioritiesServed as lead point of contact for all areas of the organization in developing specific marketing campaigns and content solutions for customer, licensee, and employee audiences; played key role in quarterly marketing and product communications planning and cadenceLed cross-functional team of creative, marketing communications, and public relations professionals in delivering assets for use across the organization and across all customer touchpoints including in-store product displays and POS materials, website, email marketing, social media, retail magazine, online catalog, etc.Managed internal creative team and contract, freelance and agency partners, providing strategic and creative direction, and high-level project management from concept through executionDeveloped and implemented campaigns and programs in collaboration with Human Resources, delivering exceptional digital and print content to promote employee engagementCollaborated with Director of Marketing to innovate in digital strategy using data-driven insights to redefine the Virginia ABC brand and customer experience roadmapTeamed with Digital Unit in web governance for the enterprise and ensured brand cohesion across abc.virginia.gov and the organization's intranetOversaw the creative direction and publication of customer-facing magazine Oversaw design and production of Annual Report, digital articles for employees, and quarterly digital licensee newsletter Identified relevant Key Performance Indicators (KPIs) and tracked progress to increase effectiveness of future marketing communications

Mechanicsville, Va, Us

Analyzed company-wide communications spend and used strong executive and peer relationships to gain buy-in for establishing a shared services model for communications and marketing that successfully serves the entire organizationStructured, recruited, and manages cross-functional team to meet the diverse internal and external communications needs of the organizationShaved ~$500K/annually off the bottom line by reducing external spend on design and content development through the centralization of corporate and marketing communicationsExecutes multi-channel corporate and marketing communications collaborating with business leaders across all functional areas to meet needs for strategic internal and external communications, through exceptional creative services (graphic design content development, and copy writing for both print and digital) Created and implemented strategy to communicate and market using appropriate channels to maximize engagement with various internal and external stakeholders including employees, customers, Board of Directors, shareholders, investors, and the community at largeFormulates communications strategies for internal clients including C-Suite, Executive leaders, Human Resources, Legal, Marketing, Finance, Operations, and training and developmentServes as the voice of the CEO and other C-suite executives through writing communications to employees, Board of Directors, customers, and shareholdersOversaw development and launch of company’s first intranet redesign since the 1990sConceptualized internal video channel to bring CEO and other company leadership virtually face-to-face with more than 6K decentralized U.S. employees to keep them informed and engaged in company strategy and initiatives; developed and launched within 3 months through intense collaboration with I/T TeamDeveloped external network of creative resources to support internal capabilitiesLed corporate meetings and events strategy and execution

Mechanicsville, Va, Us

Responsible for developing and managing the overall branding and creative strategy for this Fortune 300 company.Rebranded the company to effectively communicate five complex, interwoven business segments with the creation of a corporate visual identity system which was implemented across all media.Conceptualized, crafted budget, planned media, and creatively executed the company’s first integrated multimedia advertising campaign in more than 10 years.Saved more than $300K/ annually through improving strategy by analyzing marketing creative spending patterns and shifting to internal resources while delivering enhanced results.Developed and launched more than 50-piece collateral library to sales force.Worked closely with brand managers to translate business needs into marketing strategies and tactics including creation of appropriate content and messaging aimed at target audiences.Managed team of design and copywriting professionals (both internal and external) to service creative and communications needs including sales collateral, product packaging, proposals and reports, presentations, etc.Led creative services for private label brand including product packaging, multiple catalogs and direct mail and email.

Richmond, Va, Us

Led hybrid team including creative services, internal and external communications, and B2B marketingRecruited and led creative team servicing design and content development needs of internal and external clients, including international subsidiaries, as well as community organizations receiving in-kind services. Provided direction, feedback, training and mentoring to foster individual professional growth and departmental improvementsDeveloped integrated communications for Employee Relations, Investor Relations, Training & Development, Sales & Marketing, and Corporate Communications functionsOversaw in-house digital print production and finishing facility producing greater than 250,000 pieces of collateral annually; Coordinated external production including obtaining quotes and working with service bureaus and suppliers to ensure cost efficiencies and production qualityProvided project planning, including establishing scope, strategy, budget, resource requirements, scheduling and creative parametersDeveloped and implemented advertising campaigns for all business lines and both domestic and international affiliates, including trade magazines, community advertising, and point-of-sale product adsCreated and implemented first corporate identity standard including multimedia style guide which was implemented internationally; collaborated with internal and external customers to build consistency in corporate identity across international divisionsOversaw design and production of annual reportManaged design and production of intricate tradeshow exhibits with value up to $300K for international showsDirected annual redesign of corporate website and intranetPerformed copywriting and editing for annual report, corporate publications, sales and executive presentations, proposals, video scripts, websites, and executive speeches

Richmond, Va, Us

Assisted in management of creative team. Performed art direction, graphic design, content development, and copywriting (employee and customer-facing) for this international company with 24,000 employees. Included support of marketing communications needs for all company subsidiaries and departments.

Richmond, Va, Us

Supervised graphic designers; performed graphic design, content development, and copywriting (employee and customer-facing) for this international company with 24,000 employees. Included support of marketing and communications needs for all company subsidiaries and departments.

Richmond, Va, Us

Performed graphic design, content development, and copywriting (employee and customer-facing) for this international company with 24,000 employees. Included support of marketing and communications and needs for all company subsidiaries and departments.

Nationwide, Us

Trained and worked hands-on in all areas of Human Resources including benefits administration, payroll, employee relations, and organizational change, assisting Vice President of Human Resources.Trained and worked as graphic designer and copywriter in Communications Services Department, assisting Corporate Director of Communications Services.