A mobile coaching platform that helps people build and maintain the daily habits outlined in The FINGER Trial to improve memory, physical health, emotional health and independent living as they age. We aim to make these solutions available, accessible and affordable to anyone concerned about developing Alzheimers’ or Dementia.✦ Architected a solution based on the latest science and past success with coaching apps, then designed the brand, the website, our investor materials and the application prototype.✦ Completed market research, networking and detailed business modeling to clarify an effective business model in Value Based Insurance Design through Medicare Advantage plans. ✦ Planned, built the team and directed the creation of a 90 day pilot to prove that the approach taken by the FINGER Trial could in fact be delivered digitally, with minimal personal service. 17 users had 88% adherence over 90 days, completing 15-45 minutes per day of planned activities. Activity levels, memory and overall health improved for the majority of participants ranging in age from 65 - 85 years old, and some with diagnosed cognitive impairment.✦ Negotiated and launched a marketing partnership with Teepa Snow to recruit our first 50 beta participants.✦ Recruited a 9 person team on an equity basis to build our V1 MVP with no outside funding in a hard fundraising environment.

Invisible Us is the latest startup incubated by Verified Studios. I identified the opportunity for, built our team and directed the creation of 3 wordpress plugins to help scale and make more affordable the best practice solutions developed by Verified Studios over its 15 years in Higher Ed. I also pitched and closed our first pre-sale deals to fund product development, recruited our sales team and creative directed our initial go-to-market campaigns. ✦ Program Marketing Essentials provides all the features and layouts necessary for any department to effectively market their programs and faculty.✦ Career Profiles Pro enables a full careers listing and search, with Litecast API data, helping users find interesting careers and recommending the programs that can help them land that job. ✦ Study Abroad Pro makes it easier and more compelling for students to find and sign up for study abroad opportunities that match their course of study. Can be linked to the StudioAbroad program API.

I believe in a housing first approach to creating stable, thriving communities. As a Board Member at Housing for New Hope, I learned about the unmet need for affordable housing in my community and took action with partners to form Affordable Durham to address the problem. We are developing affordable housing through mixed-income community developments that drive economic prosperity while ensuring affordability for working class households in the urban and first sub-urban tier.Recruited partners, raised $2.5M to purchase the land and $1M to fund pre-development.Led the community engagement, pre-development and permit process through siteplan, permits and mSUP approval. Successfully sold our first project, Woven on Liberty, to our development partner paying back all investors to date. This project is targeting 200 units of middle income (80% AMI - 120% AMI) housing within Durham, NC’s Downtown core. Rents would range from $1300-$2000/month in a sub-market with average rents of $3000/month.

Verified Studios partners with institutes of Higher Education to help them achieve their marketing and online engagement objectives through data-driven design, clear communication, targeted messaging and expert analytics.✦ Closed over $12M in revenue over our 15 year lifetime as a small and mighty agency.✦ Transformed the Council of Better Business Bureaus’ digital presence which resulted in a 700% increase in traffic yielding 78M new visitors in 2012. Would have been roughly equivalent to a $44M pay-per-click (PPC) investment at the time.- ✦ Consolidated over 149 digital properties onto a stable technology backbone creating a single core user experience, systemic Search Engine Optimization and a shared analytics platform. - ✦ Redesigned their flagship product, the BBB Reliability Report, by improving the layout based on user needs, integrating video, enabling reviews, and adding social features that increased page engagement by 300%.✦ Developed and deployed a Program Centric Marketing model for over 8 years at North Carolina State University (NCSU) that dramatically increased organic traffic, paid search conversions, and applications to the university. Eventually rebuilt online.ncsu.edu based on developed best practices across content marketing, SEO, SEM, remarketing, social media, email marketing and CRM integration. - ✦ 85% of target programs met or exceeded enrollment objectives within 3 years.- ✦ Managed 6MM in ad spend over 8 years generating ~100M impressions, ~1M clicks, and over 100K conversions across 128 academic programs. PPC CPLs started in the $600 range 8 years ago and ended closer to $20 on average at scale with our most recent campaign. Remarketing conversions were as low as $.04 across thousands of leads with our latest campaigns. ✦ Established an internal digital product incubator (Activator 8) with a specialized team to focus on positive impact startups committed to solving real world problems. 8 Companies founded with 2 exits.

10 Week Accelerator Program focused on helping underrepresented founders in the triangle area refocus and reinvigorate their companies into lean, mean, marketing machines using Lean Startup methodologies. Designed and administered the program including recruiting 18 program participants and 6 guest lecturers.Teaching 4 lectures on Lean Canvas, Launching an MVP, Agile Marketing & Pitching

Joined Giving Docs to direct product-market fit for the charity focused Estate Planning Platform, build a high performing team, and lead client discovery and engagement. ✦ Engaged Planned Giving leadership at the American Civil Liberties Union (ACLU) to improve the base platform and test a new full service client support model.✦ Secured a conditional LOI with ACLU leadership✦ Led strategic outreach with ACLU Leadership then leveraged those findings to improve the platform and deploy a suite of new giving options.✦ Project managed the initiative across ACLU & GivingDocs’ marketing, technical, and analytical teams. Initial campaign with 20K donors generated $12M in planned gifts in just 6 weeks and we had our first profitable flagship client.✦ Built a high performing sales, marketing and client success team that helped close, onboard and deliver our now proven solution to our first 25 paying clients.

Launched the Talented App out of the Verified Studios product incubator to provide micro-learning experiences for learners to develop real mastery in soft skills to drive improved workplace performance. (TechStars Alum)✦ Envisioned concept based on insights gained from market research about failures in corporate training & development. ✦ Directed the creation of the mastery based learning platform and our go-to-market strategy through multiple iterations. ✦ Crafted the initial brand, website, and “Game Art” for each program on the platform. Pioneered a game system branding strategy that allowed clients to better understand the value of the platform which resulted in increased sales.✦ Completed 12 month residency at the Duke Center for Advanced Hindsight startup incubator. Led multiple research projects applying the latest in behavioral economics experiment design resulting in improved learning outcomes, streamlined client service processes and increased sales.

I began as Account Exec, became a Digital Marketing Consultant and was promoted to head up R&D.✦ Managed 65 clients’ search engine marketing (SEM) and website promotion campaigns while providing consultative online marketing solutions; client successes enabled me to attain one of the highest client retention rates in the company.✦ Developed new processes and digital tools to improve the efficiency and effectiveness of the service offering.✦ Organized a rock star team of high potentials to provide improved service to high risk clients leading to improved retention rates.✦ Closed deals as a sales engineer helping by showing clients clear and actionable pathways to success for their businesses based on our offerings.

✦ Brought innovative PowerPoint based presentation creation software to market.✦ Managed trade-show marketing and made consultative sales presentations.✦ Developed and executed product marketing plan to drive sales and revenue growth for products & services.✦ Identified, created, and delivered custom technology based e-learning solutions for clients including Duke and NC State University. ✦ Led team of 12 designers and developers to deliver custom, technology based, e-learning solutions for clients. ✦ Developed company sales, online marketing, offline marketing and brand strategies.✦ Grew service revenue by 300% in 6 months. ✦ Sold 5 enterprise product pilots deals with top online universities.

✦ Created and delivered highly effective online multi-media advertising campaigns for large corporations such as AOL and MusicMatch. ✦ Managed internal processes to convert winning banner creatives for distribution across 40+ uniquely equipped ad spaces with altering sizes and functionality while maintaining visual identity and clear messaging.✦ Coordinated with client's brand and technical managers to ensure successful delivery for each marketing agreement across hundreds of campaigns and thousands of placements. ✦ Created custom rich-media applications and marketing presentations for online and CD-ROM delivery for a wide variety of clients, markets and venues.