Highly qualified and resourceful student recruitment and digital engagement executive with nearly 20 years of proven success building high performance teams, leading digital transformation, and running highly effective campaigns that improve in scale and efficiency year over year. Demonstrated strategist, well-versed in generating visionary goals and implementing actionable, goal-oriented plans to achieve them. Dedicated to student-centric strategies that drive the design and development of well optimized web and mobile experiences. Proficient at strategic facilitation, training, cultivating key partnerships, and community engagement. Focused on in-depth research and analysis of current data to develop optimal strategies and processes that will drive future growth and promote overall institutional success. Core Competencies✦ Marketing & Communications✦ Team Leadership & Development✦ Student Recruitment Strategies✦ Enrollment Management✦ Data Analysis & Reporting✦ Process Optimization✦ Partnership Development✦ Training & Development✦ Coaching & Mentorship✦ Entrepreneurship & Innovation✦ Brand Building & Management✦ Digital Marketing Strategy✦ User Experience (UX) Design✦ Digital Product Management✦ Marketing & Campaign Planning✦ CRM Design & Implementation✦ Lead Funnel Optimization✦ Website Optimization & A/B Tests✦ Search Engine Optimization (SEO)✦ Search Engine Marketing (SEM)✦ Pay-Per-Click Advertising (PPC)✦ Automated & Email Marketing✦ Web Accessibility & Compliance✦ FERPA & Data Security𝗙𝗼𝗿 𝗶𝗻𝗾𝘂𝗶𝗿𝗲𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻:📩 durmadam@gmail.com