Frank Durousset Email & Phone Number

Montpellier, Hérault, Fr

Adagio is the first Demand Enablement Platform. We optimize and commoditize connections between global leading publishers, monetization platforms and SSPs.Our smart algorithms and fast infrastructure tackle challenges like viewability targeting, bid shading, SPO and timeouts, to unleash the value of each impression and deliver incremental revenue, on every connection, at global scale.Our proprietary platform streamlines integrations, rules, traffic shaping, contracts and billing management, while providing revenue monitoring, troubleshooting, AB Testing and benchmarks, to maximize operational efficiency, on any number of connectionsFind out more on adagio.io, incrementality at scale

Paris, Fr

Alenty's unique technology tells you if your ads are actually seen. It is used by all the major players of the online advertising market:- media agencies to control the quality of their media plans- publishers to reach the level of quality imposed by advertisers- trading desks to optimize campaigns in real time- ad-technology companies to automatically improve click-rates, conversions and branding KPIs.In 2012, the US Internet Advertising Bureau started to promote "viewable impressions" as a standard for the advertising industry.Alenty's clients are ready to move from a CPM-based model to a more qualitative media purchase world, based on ad-viewability.

Paris, Fr

- Marketing & sales strategy: responsible for the global marketing & sales strategy, successful repositioning of the Alenty' s solutions from ad-exposure measurement to a complete media buying optimization solution. Set up & management of international strategic partnerships such as market research companies (Nielsen, TNS...) and marketplace players (DSP, Ad-exchange, SSP...) to improve the Alenty global value proposition to advertisers, media agencies, ad-networks and publishers. Product specification and pricing, business plan, elaboration of sales support materials and P&L tracking.- European Business development: Key european prospects identification, active prospection in Europe and market evangelization, set up and P&L management of various framework agreements at local and european level with major online players: Media agencies , Advertisers Ad-networks and publishers.- International team management: Hiring, training and management of 7 people in France, UK and Germany including country managers, product marketing manager, key account executives and traffic managers. Setting up of sales, production and invoicing monitoring dashboards (Salesforce) to identify strengths and weaknesses and develop overall performance and profitability.

Bridgewater, New Jersey, Us

Setting up of the french subsidiary, new business and key account management of about 200 market research companiesLightspeed Research awareness growth through market research fair attendance, effective retention email marketing strategy (bi-monthly newsletter), PR communications, opportunities to talk development at market research events (SEMO...)Recruitment, training and management of 5 sales executive and project managers. creation and implementation of new dashboards to track and improve sales & process performance.

Mobile marketing agencyPositioning of new mobile services in the brand’s customer relationship strategy. Setting up of multi-platforms mobile applications for local businesses and leading high street brands. PUSH Messaging , Mobile Vouchers with check-in system, rich media templates including video and even geo-targeted messages.

Internet audience measurementMarketing & Sales development at European level- Identification of new business opportunities and strategic projects leadership- Definition of the marketing and sales strategy by product/country- European sales coordination

Port Washington, Ny, Us

Country Manager for France and European business unit manager2 main areas: Toy & Sport panel through consumer & retailer tracking - Management of 7 marketing consultants in France - Responsible for the profit & loss in France ( A 20% turnover and profit increase) - European business unit manager for the “sporting goods” industry (Turnover multiplied by 5 in one year and a half) - International key account for Reebok

New York, Ny, Us

1993 - 1997 : Department manager – merchandising and software solutions- Management of 6 consultants - Sales development of a “ merchandising suite “ (3 M€ turnover – Yearly Increase: 15% - 20%) 1989 – 1992 : Marketing consultant – European sales coordinator - Development of customers portofolio in Europe- Marketing analysis

- Marketing & strategy: positioning of different promotional systems for shopkeepers to attract new customers and increase loyalty through minitel, call centre, reduction coupons.- Business development: Active prospection of shopkeepers in the Rhône-alpes region (restaurants, video-clubs, fitness clubs, cinemas...)Key results: Set up of successful cross-communication platforms (“Resto-cine”, “Passeport Gourmand”, “téléphone gourmand”)

Master, Marketing

Bac, Math