Delivering results-driven marketing and creative ops solutions for small to mid-sized and early-stage tech, SaaS, and non-profit clients. Proven success in leading project strategy, from conception to execution, and managing cross-functional teams of sub-contracted specialists (copywriters, developers, designers, analysts) to achieve client objectives.Recent Highlighted Projects:Outdoor Afro - Website Development - 2023-2024•Led a successful website migration and comprehensive revamp, significantly increasing clickthrough rates and submissions to key organizational programs and intake forms. Developed standardized landing page templates and defined asset specifications to streamline deployment for the communications team and ensure design consistency. Integrated Google Analytics and CRM within the website's backend to provide straightforward access to full-funnel engagement metrics for reporting. (Outdoorafro.org)Galileo Health - Marketing Operations - 2022-2023•Produced Email templates based on Figma designs and orchestrated Braze canvases, for healthcare promotional email/in-app campaigns.

Supporting paid growth strategies and demographic research for Mental Health Support in US Markets.

Projects: HarperCollins.com | NYC | 2023-2024• Developed assets and executed daily targeted promotional e-commerce email campaigns via Sailthru.--Dave.com | LA | 2022-2023 • Provided support to the CRM team on Braze campaign operations and template development, supporting the successful execution of lifecycle and batch campaigns across email, push, and in-app channels, reaching over 17 million debit card holders.

Led Fox's CRM Marketing team in migrating streaming apps' (Fox Now, Fox Nation, Fox News) campaigns from Salesforce Marketing Cloud to Braze. Established new creative specifications for Braze assets, adapted 40+ dynamic templates from AmpScript to Liquid, and partnered with engineers to streamline website-to-email updates through API integration.

Consulted growth leadership on Braze campaign production, data hygiene best practices, and optimized JSON API data formatting for personalized user content. Supported the creation and execution of assets for hundreds of multi-touch/triggered campaigns, orchestrating complex user journeys across email, in-app, and push channels with a reach exceeding 10 million users.

Spearheaded multiple lifecycle automation initiatives targeting SMBs through Snapchat's Ad Manager app, achieving a 30%+ increase in prospect engagement with B2B representatives. Successfully developed and launched the "OhSnap" newsletter, reaching approximately 300,000 SMB users via Pardot and significantly driving adoption of new features within this segment. Position phased out during 2022's 20% downsizing.

Led the successful launch of Headspace Health's Blue Cross Blue Shield-CA customer onboarding journey, overseeing the development and curation of personalized content delivered through Braze across email, push, and in-app channels. This initiative guided over 2 million members through a 30-day trial. Role phased out upon Headspace's merger with Ginger in Nov 2021.

Partnered with the founding team during the app's Early-Stage to lead a strategic migration from Hubspot to Braze, unlocking granular data insights that fueled the development of sophisticated personalized onboarding campaigns. These campaigns successfully acquired 150,000+ new users with a 22% conversion rate to monthly active users within 6 months. Spearheaded the creation of the company's new website, ensuring seamless integration with Braze through rigorous API testing and optimization. Developed high-converting landing pages for product launches and waitlist sign-ups using Unbounce.

Managed Bloomberg Live Experiences' global registration web properties (Wordpress) and automated event communications (Eloqua). Collaborated with marketing teams worldwide to produce localized email and landing page content (Stensul) for event promotion across 12 markets and 4 languages.

Engineered and optimized high-impact new account sign-up abandonment and win-back programs within Braze, reaching an audience exceeding 1 million users. Utilized Looker to monitor key drop-off points in the sign-up funnel, collaborating with engineers to create behavior-based API events for targeted, dynamic email, push, and in-app communications.

Supported the CRM migration from CheetahMail to Eloqua, significantly contributing to a highly effective 2017 fundraising season. This included a localized IP warming campaign across seven countries and five languages via Eloqua, reaching over 5 million members and donors.

Developed and implemented email marketing campaigns through Marketo, targeting thousands of runners during the 2016 marathon season, including participants of the TCS New York City Marathon in November 2016.

Coordinated the development and execution of Marketo email campaigns and print house ads, reaching 2 million subscribers across 20 financial publications under Arizent (formerly Sourcemedia). Leveraged XMPie for variable data printing to optimize sell sheets and direct mail campaigns.

Sourced materials and managed construction and merchandising teams to execute retail point-of-sale counter builds, print graphic displays, and showroom resets for prominent brands such as Havaianas, Jockey, and Faberge, resulting in successful showcases at the 2014 New York Market Week.

Designed digital graphics and filmed celebrity interviews for Ebony.com

Awarded FedEx Corporate Beacon Award for excellence in managing direct mail, sign/graphic, and variable data printing projects. Successfully executed automated print workflows at multiple production hubs in Maryland and Pennsylvania using Oce, Canon, Xerox, and Fiery systems.

Served as a self-monitored kiosk keyholder - maintaining inventory and day to day operations while pitching, demoing, and selling products under Guthy-Renker such as Proactiv and Sheer Cover to mall pedestrians.