Sr. Digital Executive
Current-Content curation and coordinate with a designer for social media creatives.-Build, plan and implement the overall digital marketing strategy-Manage and train the rest of the team- Measure ROI and KPIs-Creating the website architecture.-Troubleshooting content issues.- Content publish and minor front end changes on website using WordPress.-Assist in the formulation of strategies to build a lasting digital connection with consumers.-Plan and monitor the ongoing company presence on social media (Instagram, Facebook, etc.).-Launch optimized online adverts through Google Adwords, Facebook, etc., to increase company and brand awareness.-Be actively involved in SEO efforts. -Provide creative ideas for content marketing and update the website.-Collaborate with designers to improve user experience.-Measure the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, GoogleTrends, etc.).-Acquire insight into online marketing trends and keep strategies up-to-date.