On a mission of coffee discovery:- Sourcing specialty coffee from the world's best farms.- Developing killer coffee roast profiles to showcase all that coffee goodness.- Roasting. Coffee.- Coffee quality evaluation + quality control.

On a mission of coffee discovery and coffee roasting + juggling storytelling, marketing, digital and fun times.

VouchForMe is an innovative Insurance blockchain start-up. I worked as a consultant and strategist for their entire web content + wrote all the copy for their web pages, app and supporting content. I did the same for their sub-brand FOND, an innovative collective insurance solution for freelancers.

I managed a team of two. Ascaso Dream coffee machine and Baratza Encore coffee grinder. We made a great team.Working as a content creation agency I had the privilege to work with several great clients in the world of content strategy and creation, print and digital media production, ecommerce and storytelling.Here are a few:Amodor d.o.o./Surfshop Ljubljana - marketing advisory, content creation, design, digital editorial workAmodor d.o.o./Surf-HQ.com - ecommerce… Show more I managed a team of two. Ascaso Dream coffee machine and Baratza Encore coffee grinder. We made a great team.Working as a content creation agency I had the privilege to work with several great clients in the world of content strategy and creation, print and digital media production, ecommerce and storytelling.Here are a few:Amodor d.o.o./Surfshop Ljubljana - marketing advisory, content creation, design, digital editorial workAmodor d.o.o./Surf-HQ.com - ecommerce management, strategy, design and operationsAmodor d.o.o./Surf-Store.com - ecommerce management, strategy, design and operationsPlanet GV - editor of ADMA MagazinEntrapharm d.o.o. (a sister company of Medis d.o.o.) - editor of Naša lekarna magazine, content creation, marketing advisory Show less

Managing a new online watersports store, my work includes:- Design and content of the store- Market analysis in watersports and segmenting clients- Managing products in the store, from pricing, availability, content- Making sure all products that were online had a proper description, images, SEO optimised texts- All communication with customers and making sure that the customer service is friendly and efficient. Our clients need to know, that we're not just here selling… Show more Managing a new online watersports store, my work includes:- Design and content of the store- Market analysis in watersports and segmenting clients- Managing products in the store, from pricing, availability, content- Making sure all products that were online had a proper description, images, SEO optimised texts- All communication with customers and making sure that the customer service is friendly and efficient. Our clients need to know, that we're not just here selling sports equipment. We're here to get them the proper equipment they need, along with advice on how to use it. As if they are in a local surfshop ...- Digital marketing for the store on a shoestring budget Show less

- Web content strategy + copywriting (2018 - 2019) for a pharmaceutical company Inspharma. Created a content strategy for their eyecare brand + developed and set up their webpage mojeoko.si. - Web content strategy + copywriting (2013) for a the association of urology patients of Slovenia. Pro-bono project (www.dub.si) to help raise awareness. - Content provider for Madwise (2017), a Slovenian performance marketing agency (ebooks, whitepapers, social media, long and short copy formats)… Show more - Web content strategy + copywriting (2018 - 2019) for a pharmaceutical company Inspharma. Created a content strategy for their eyecare brand + developed and set up their webpage mojeoko.si. - Web content strategy + copywriting (2013) for a the association of urology patients of Slovenia. Pro-bono project (www.dub.si) to help raise awareness. - Content provider for Madwise (2017), a Slovenian performance marketing agency (ebooks, whitepapers, social media, long and short copy formats). - 51times.tv (2004 - 2007) - One of the first video blogs in Slovenia developed and created with my snowboard/kitesurf mate. Fun times when we had all the time in the world! We had a loyal following of 1000 people. That was a lot for a local project without social media around! Bi-weekly shred reports and general jibber-jabber about our lifestyle and sports. Pretty much like Youtubers do it today, but with the beginning in the pre-YT era. At the peak of popularity we were invited by Red Bull Slovenia to create content for their events due to the recognition of the channel. - FAJN.SI (2011-2013) - An ambitious Surf-Kite-SNB and shred-it-all web mag. We launched the site with a friend and it lasted for a couple of years. Then slowly died due to lack of time because we both got sucked in "regular jobs". Don't go checking the domain today :D:D:D - Supmagazin.si (2013) - another sports related web mag when we were all sucked into the Stand Up Paddling scene. We gave the mag to a strong SUP community due to lack of time. But it turned out that they had even less time to run it. :( - Red Bull, SkullCandy, GoPro (2010 - 2014) - 20+ articles, video content pieces and PR projects for these brands' digital channels. Show less

Planet GV is a educational company, offering courses, seminars and other events for several business profiles. One of them is the administrative and management sector, in which the company is creating several big events for secretaries, business assistants, office managers and other employees in the administration sector. One of the communication channels for this group is a print magazine called ADMA (ADministration & MAnagement). I was responsible for delivering great educational and… Show more Planet GV is a educational company, offering courses, seminars and other events for several business profiles. One of them is the administrative and management sector, in which the company is creating several big events for secretaries, business assistants, office managers and other employees in the administration sector. One of the communication channels for this group is a print magazine called ADMA (ADministration & MAnagement). I was responsible for delivering great educational and lifestyle content for this "tricky" female business segment. I was in charge of content strategy and making sure we get the professionals from the field involved in content creation. My work was strategic, editorial and in some cases I jumped in as a content provider. Show less

Managing one of the biggest watersports online stores in Europe, my work included:- Market analysis in watersports and segmenting clients- Managing products in the store, from pricing, availability, content- Making sure all products that were online had a proper description, images, SEO optimised texts- All communication with customers and making sure that the customer service was friendly and efficient- Digital marketing for the store on a shoestring budgetThe… Show more Managing one of the biggest watersports online stores in Europe, my work included:- Market analysis in watersports and segmenting clients- Managing products in the store, from pricing, availability, content- Making sure all products that were online had a proper description, images, SEO optimised texts- All communication with customers and making sure that the customer service was friendly and efficient- Digital marketing for the store on a shoestring budgetThe online store experienced an annual growth in sales of approximately 100% annually. Show less

Naša lekarna was, with 42.000 copies monthly (in a country witha population of just 2 million), the biggest free healthcare magazine in Slovenia, until its demise in January 2016.My role as editor in chief was content strategy, editorial work and content creation for a wide audience. I was working closely with professionals from the medical and pharmaceutical community to ensure the readers got the latest information on healthcare, treatment of diseases, prevention and of course, we also… Show more Naša lekarna was, with 42.000 copies monthly (in a country witha population of just 2 million), the biggest free healthcare magazine in Slovenia, until its demise in January 2016.My role as editor in chief was content strategy, editorial work and content creation for a wide audience. I was working closely with professionals from the medical and pharmaceutical community to ensure the readers got the latest information on healthcare, treatment of diseases, prevention and of course, we also entertained the readers with great lifestyle pieces, which promoted a healthy lifestyle.Along the editorial work we operated as a marketing agency for pharma clients which means I was working with healthcare professionals and creating inspiring content with them + helping brands prosper with brand development and great content. Show less

Working directly with the Editorial director for advertorial content at the largest financial newspaper in Slovenia, I was responsible for content strategy, exploring new content that attracts advertisers and content creation. My work included more than 150 advertorial supplements for the newspaper, creating and commissioning content in a wide range of topics, like construction, architecture, Information Technology, innovative technologies, agriculture and food, recreation and sports, culture… Show more Working directly with the Editorial director for advertorial content at the largest financial newspaper in Slovenia, I was responsible for content strategy, exploring new content that attracts advertisers and content creation. My work included more than 150 advertorial supplements for the newspaper, creating and commissioning content in a wide range of topics, like construction, architecture, Information Technology, innovative technologies, agriculture and food, recreation and sports, culture and pretty much every topic there is, always created with a financial/business perspective in mind. Show less

As a passionate windsurfer I started to work with a local surfshop. At first just as a salesman and advisor, but then I started to manage all marketing activities for the shop (the company running the shop is also the national distributor for the largest and most prominent brands in watersports, like Neil Pryde, JP Australia, Tabou, Gaastra, North Sails, North Kiteboarding and Cabrinha Kites to name a few). I created content for all marketing materials for the company, managed their website and… Show more As a passionate windsurfer I started to work with a local surfshop. At first just as a salesman and advisor, but then I started to manage all marketing activities for the shop (the company running the shop is also the national distributor for the largest and most prominent brands in watersports, like Neil Pryde, JP Australia, Tabou, Gaastra, North Sails, North Kiteboarding and Cabrinha Kites to name a few). I created content for all marketing materials for the company, managed their website and social media and planned presentation on fairs and other events. Show less