Participating in the development of the Case Study Club organisation an community.Regularly holding lectures in case study methodology and mentoring students

Full member of Case Study Club.Competed at the highest global level in business case study competitions.2022. – Belgrade Business International Case Competition – proposing an Unreal Engine community development Strategy for EpicGames – 2nd place■ Player, competition, industry and company analysis; introducing gamification in education through in-game rewards■ Presenting to business developers and VP of education at Epic games2022. – Copenhagen business school case competition GLOBAL- proposing global growth strategy for Pandora to achieve 5% CAGR focusing on Gen Z – Won 1 st place in competition with 300 teams worldwide■ Proposing a portfolio extension to improve customer experience using NFC and NFT technology■ Presented to CEO of Pandora, CEO of Microsoft Nordics and other C-level executives

Developing tooling support for a new feature- Azure team (Managed Instance)■ Conducting quantitative data analysis of customer defection based on existing data collection channels to provide business justification for implementing the new feature■ Preparing a customer private preview experience for the feature prototype, defining the goal of the qualitative research, preparing surveys, user guidelines and instructions for the private preview experience■ On-boarding, interviewing and providing support to the customers during the private preview in cohort with the engineering team■ Creating the research report; combining the findings with market and industry trends, competition analysis, internal company analysis of existing tools and experiences to find potential UX/feature symbiosis and maintain design consistency■ Producing functional specification for the new tool and designing the UX/UI, presented to PM (product manager) manager■ Closely collaborated with engineering team, UX engineering team, sales team, other product managers during each phase