With over 15 years of experience in strategy consulting and e-commerce, I help businesses achieve sustainable growth and competitive advantage in the digital era. As the Head of FBD & FMCG at Daraz, the leading online marketplace in South Asia, I oversee the operations, marketing, and expansion of two key categories that account for over 20% of the platform's revenue.Previously, I was a Manager and Consultant at Stax, a global strategy consulting firm, where I led numerous engagements for Fortune 500 corporations and private equity funds across various industries and geographies. I specialized in designing and managing research for data-driven engagements, involving market sizing, segmentation, data analytics, and potential go-to-market strategies. I also advised clients on organic and inorganic growth, organizational change, succession planning, profit improvement, and technology optimization.My mission is to leverage my expertise in e-commerce strategy, business transformation, market research, and data analytics to help businesses thrive in the digital economy. I am passionate about creating value for customers, partners, and stakeholders, and driving innovation and excellence in the e-commerce sector.