Dushyant Jethani Email & Phone Number

Toronto, Ontario, Canada

Client: TD Bank• Managing day-to-day client communications and business requirements - project management, resourcing and financial management.• Orchestrating overall campaign development and execution process with internal as well as external stakeholders & track campaigns, while exploring opportunities to improve speed to market and maintaining high quality standards. • Major Campaigns - National Pride (CAN & US), TD Thanks You (CAN & US), OneTD Events Portfolio (Premium experiences targeting HNW clientele), Regional Portfolio (New Branch Openings & Relocation Campaigns) and TD Brand Corner (revamping the existing Brand Knowledge Hub and Asset Repository).Key Achievements:• Successfully executed the Pride Campaign and registered a staggering 174% growth in engagements with the brand vis-à-vis previous years.• Contributed in maintaining the CPH benchmarks (2019 in-person events) and designed and executed signature experiences for the HNW clientele of TD across major cities in Canada.

New Delhi Area, India

• Supported Student Admissions and Operations functions at the organization, including coordinating with student and parents on academic services, coordination with suppliers and external agencies. • Responding to incoming queries (across mediums) related to new admissions, faculty and academics, available course modules and fee structure. • Coordinated with various departments on Marketing requirements, maintained records of marketing activities, campaign responses tracking, etc.• Partnered in planning & execution of marketing activities – creative briefing, development, coordination with external partners & media agencies, and installation of marketing collaterals, OOH, print campaign, etc. Key Achievements:• Supported senior leadership in establishing in-house Creative department, including recruitment and training, which led to reduction in outsourcing of creative development work to the agency, thereby lowering agency expenses by nearly 35%.• Managed the marketing needs of the corporate office and 117+ branch offices across the country.

Gurgaon, India

Clients: GlaxoSmithKline, Tata AIA Life Insurance, Wills Lifestyle, Voltas-Beko• Managed Client Services and day-to-day business requirements and led overall program management, resource allocation and financial management for the assigned projects while ensuring timely delivery of the work and ensuring high quality standards. • Demonstrated thought leadership by discovering innovative channels & opportunities for enabling deeper brand engagement – Mobile campaign & promotion on other social media channels.Key Achievements:• The annual brand campaign for GlaxoSmithKline Boost led to a brand growth of 8% whereas the category was declining by 3% (2017-2018). Brand witnessed positive movement in brand preference and Market share increased by 1.7%.• Pitched and won businesses for the agency – Creative mandate for Reebok and Voltas-Beko.

Bangalore, India

CLIENTS – Amazon India and Lenovo (Asia Pacific & US markets)- Worked closely with clients on the Annual Marketing Plans and managed team operations in terms of campaign planning, resources, financial management, creative briefing to execution, timelines and project costs- Developed TV and digital marketing campaigns for B2B and B2C clients and led account management team of 3 members- Successfully launched TV and Print campaigns for Lenovo PHAB in Middle-East markets in collaboration with Hogarth Worldwide London. And partnered Lenovo Team for the product launch of Lenovo PHAB at the IFA 2015 event in Berlin- Developed B2B digital communication for ThinkPad and ThinkStations through E-mailer campaigns, Landing pages & Microsites, upsell campaigns, lead and demand generation campaigns on Facebook, LinkedIn, etc.- Worked on country-wide launch campaigns for OnePlus X phone & Amazon Great Indian Sale.- Supervised performance & training of associates, and conducted appraisals with Account Director.- Won EFFIE (SILVER) in 2012 for Max New York Life Insurance campaign & team nomination for Ogilvy Young Achievers Program in 2013.

Gurgaon, India

CLIENTS – Max New York Life Insurance, WeChat and Hindustan Times – Mint• Worked closely with clients on the Annual Marketing Plans and managed agency operations in terms of campaign planning, resource management, financial management, creative output and execution, timelines and project costs• Supported client marketing efforts by evaluating and making recommendations on communication strategies, suggesting proactive ideas and innovations• Won EFFIE (SILVER) for Max New York Life Insurance campaign in 2012• Successfully launched the multi-phase brand transition campaign from Max New York Life to Max Life Insurance in 2012.• Won team nomination for Ogilvy Young Achievers Program in 2013• Advanced in the company through consecutive promotions in 2012, 2013 & 2014• Led development of integrated brand strategies for the brands including suggesting proactive ideas and innovations to clients-‘Beat the devil within you’ – An AR based on-ground activation• Supervised performance and training of associates and conducted their annual performance evaluations with Account Director

New Delhi Area, India

Clients - Maruti Suzuki India Limited, Project with McDonalds- Developed strong relationships with clients while handling day-to-day client requirements and escalated issues at appropriate level- Supported team on campaign developments, managing budgets and timelines, including coordination of meetings (internal and client), client requested revisions and approvals and estimate approvals- Co-ordinated with various departments on projects for delivery of work, while ensuring budgets, timelines and high quality standards- Supported execution of cross-brand promotion with McDonald's (100+ stores in 38 cities across the country) and conducted consumer study to gauge the activity response at McDonald’s stores

Pgdbm, Marketing

Bachelor Of Commerce