Reddot tellyworks has been a media production and content house that has successfully built its niche with strong content driven shows on Indian television. As a founder and producer of the company, I not only brought business to the company but also creatively headlined all the projects under the banner. Some of the popular titles produced under my banner are "MTV Love on the Run", "Yeh hai Aashiqui" and "Halla Bol" for Bindass. Besides creating a space for itself in the youth content market, I have also produced shows for other mainstream channels.

Starting off as a creative associate in the television content industry, I experienced and grew as a creative director working on various genres of scripted shows. 7 years of creatively directing shows for a number of general entertainment channels gave me an understanding of a wide range of audience and content.