Marketing department head in charge of all web-based marketing efforts for over 300 premium outdoor brands. Responsibilities including:- Google Ads (Shopping & Search Campaign Creation, Maintenance, & Strategy)- Facebook Ads (Custom Creatives, Strategies, & Targeting)- Amazon Ads (Custom Bid + Negative Keyword Strategy Based on Buy-Box Percentage)- Email Promotion (Design Weekly Email Marketing, Maintain & Expand Email Lists)- Full SEO (Keyword- Focused Content Creation, Google Analytics Acquisition Research)- Affiliate Marketing (Maintain Relationships On AvantLink & Create Ad Materials)- Maintain Homepage Banners (Created Using Graphic Design Skills)- Marketing Distressed Inventory (Including Custom Discounts & Implementing Coupon Codes)- Full Social Media Marketing (Instagram & Facebook: Daily Content, Giveaways, Shopping)- Direct Mail Promotion, Flyers, and In-Store Signage (Created Using Graphic Design Skills)- Maintain product Attribution (Leading Effort To Improve Category System)- Guerrilla Marketing (Forums, Communities, & Blogs)- General Web Design Improvement- Manage Google Local Listings & Web Reviews- A+ Content Management

Overseeing the day-to-day web marketing campaigns for DexShell's North America distribution. Includes:-Maintaining & Improving Shopify Website-Social Media & Influencer Marketing-Web Advertising-Sales & Promotions

Worked at a pre launch consumer product startup. In this role I was involved in the launch process, aiding in package design, defining targets, writing copy, and more. On top of this, I worked to create a Social Media and outreach strategy, optimize digital marketing, and manage Instagram, and Facebook campaigns.

While at Morgan Stanley, I improved and expanded a client-based approach to wealth management alongside several financial advisers. I promoted new client outreach through social media networking and client presentations, utilizing advanced knowledge of Excel to organize and facilitate outreach efforts. In addition to this, I independently developed a comprehensive client handbook, combining a wide range of graphic design skills with technical knowledge about the subject areas. I also performed independent research into stocks and investment options to advise clients, and developed my own investment strategy and portfolio.

Worked under the current CEO and completed a comprehensive data table giving insight into possible competitors, market shares, and potential channels of expansion.