Dustin Kessler Email & Phone Number

Led creative strategy and operations at Heyday, an Amazon brand aggregator that raised over $250M in funding, with a focus on health, wellness, and beauty categories, as well as outlier brands in the hard goods category. During my time at Heyday, I created cross-functional processes that increased speed and efficiency, delivering data-driven content for our brands and new product launches. These efforts, along with additional cross-functional collaborations, contributed to significant year-over-year growth and laid the foundation for the company's next phase of internal growth.- Developed and implemented a standardized cross-functional operating procedure for all creative team members across the company, improving efficiency and visibility throughout the organization.- Established detailed strategies for Amazon listing story messaging, image stack layouts, and Premium A+ content, aimed at increasing key metrics for brands and individual listings based on data points provided.- Designed and optimized project intake, review, and external contractor workflows.- Managed a creative portfolio of 24 brands across various categories.- Helped drive the Amazon channel's healthy YoY growth for the 2024 calendar year through key creative implementations across all brands, exceeding aggregator benchmarks during tentpole events: - 5% increase in sales - 15% increase in units sold - 49% increase in profit on July Prime Day 2024 - Collaborated with tech to develop proprietary solutions that enhanced marketplace performance: - 20% increase in conversion rates through advanced pricing algorithm - 30% improvement in best seller rank - Initial headway made on proprietary image and messaging analysis tool driven by AI- Optimized content and design, resulting in: - 25% increase in click-through rates for product listings - Enhanced overall customer experiences

As a freelance business, I have had the pleasure of working with companies all around the globe on content creation and management, marketing strategy and management, and key business development. From developing simple image sets to developing and managing quarterly and yearly advertising campaigns, the work I have been able to do with my clients has been both rewarding and challenging. Building the visual identify of a brand was, for a long time, the paramount focus of the company, however, in the last 5-6 years, I have scaled my services to include the content being created into effective and analytical advertising campaigns with powerful marketing and business development initiatives being put in place. Responsibilities included, but were not limited to:Marketing and brand development for businesses and individuals across the nation:- Social Media Channel Development and Management- Social Media Content Creation and Curation- Package and Visual Design- Logo and Brand Design- PPC and Ad Driven Campaign Development and Management- Marketing Strategy creation, curation, and implementation- Analytics reporting and strategy based upon Google Analytics, Facebook Pixel, etc.- Develop effective ROAS campaigns for physical products and servicesDeveloped strong business to business and business to customer relationships.Extensive commercial and editorial photography and videography experience:- Product Photography- Lifestyle Photography- Commercial Automotive Photography- Fashion and Glamour Photography- High-end photo retouching- Internal Video resource development- External Video ad development- External Video presentation development- Live Webinar and Product Launch set development and management- Podcast Development and technical management

Walpole, Massachusetts, Us

Walpole, Massachusetts, Us

Led a diverse creative team at Thrasio, a unicorn Amazon aggregator that raised over $3 billion in funding and acquired 200+ Amazon brands. Spearheaded the creation of engaging visual narratives to drive purchases across multiple brands, leveraging data-driven insights while working symbiotically with cross-functional partners to produce exceptional results. In addition to my role as a creative leader, I drove key strategic testing initiatives company-wide, which led to significant process changes in how creative and data were integrated to influence decision-making and priority matrices.- Led a team of designers and served as the POC between production and copywriting teams, managing nearly 70 of the 200+ internal brands.- Managed cross-functional collaboration between the creative team and PPC, DTC, Tech, Brand, Product Launch, and M&A departments.- Directed rebranding efforts, brand identity refreshes, and brand book development for multiple brands to ensure cohesive brand identity and strategy across omni-channel platforms.- Orchestrated end-to-end holistic omnichannel brand advertising campaigns and product launch creative strategies.- Drove ideation and implementation of tech tools to identify creative opportunities based on data-driven insights and analytics.- Implemented key creative strategies resulting in 10-180% revenue increases for specific brands.- Fostered a culture of data-driven creativity, balancing analytical insights with compelling visual storytelling.- Led widespread creative A/B testing across the portfolio, resulting in key benchmark changes in content implementation and development processes: - A/B tested countless main listing images, producing aggregate data that drove significant changes in image creation, positioning brands as category leaders. - Tested listings to evaluate the effectiveness of Premium A+ content on Amazon Seller Central and identified the most optimal page designs.

Walpole, Massachusetts, Us

Puyallup, Washington, Us

Responsible for revitalizing a stagnant brand into an engaging community presence, fostering relationships with customers, followers, and collaborative brands. During my time, I helped bring a new product to market through a collaborative campaign involving a dozen other brands in the industry, as well as a network of content creators and influencers. I also developedan entire lifestyle apparel and merchandise offshoot, built a thriving community of customers and creators, and established standard operating procedures (SOPs) for long-term marketing efforts. Additionally, I laid the foundation for the next 6-12 months of marketing strategies to ensure success across future product launches and brand engagements. - Revitalized the marketing strategy from the ground up.- Collaborated with PPC strategists to consistently achieve 8-10x ROAS monthly.- Cultivated and managed global brand relationships.- Developed a social media presence with a consistent schedule to maintain engagement and foster customer journeys and conversations.- Created key SOPs for marketing initiatives and strategic roadmaps.- Produced essential content across all social platforms, including video, photo, design, and audio, for Facebook, Instagram, Google, YouTube, and Pinterest.- Managed influencer and affiliate networking efforts, generating 10M+ organic reach and traffic.- Regularly adjusted strategies based on data and metric reporting software insights.- Executed and developed long-term goals and project planning, both internally and externally, to ensure continued success for future product launches and initiatives.

Reston, Viriginia, Us

Led creative operations at Viral Launch, a bootstrapped SaaS company providing software and services to Amazon sellers. Managed a high-performing team of photographers and contributed to the company’s significant advancement within the industry during a period of rapid growth.- Led a direct team of 5 photographers, generating $2+ million in annual department revenue.- Developed efficient workflows to manage multiple concurrent projects for each photographer.- Collaborated with over 1,000 Amazon sellers over nearly three years to enhance brand identities through effective omni-channel visual storytelling and execution.- Managed 10+ brand photoshoots weekly, overseeing scheduling, location scouting, models, props, and client shot lists.- Demonstrated versatility in handling diverse visual styles for a wide range of Amazon sellers.- Consistently met high-volume production demands while maintaining best-in-class quality standards, setting the benchmark for service providers in the industry.- Contributed to and helped develop quarterly marketing campaigns for new services and software.- Played a key role in company growth, assisting in its expansion from 7 to 75+ employees.

Gator Motorsport is an authorized Lotus, Rossion, Zenos, and Magnum dealer based out ofIndianapolis, Indiana. In it’s infancy prior to opening, I developed all of the visual contentand social marketing development on a freelance basis. I was approached shortly after I returned to college for my final semester to accept a position with the company upon graduation, which I heartily accepted. During my time at Gator Motorsport, I was dedicated to building and maintaining the visual brand and engaging with current and future customers to drive leads and success to our sales team, service department, and detail crew.- Developed and implemented marketing strategies and campaigns to help a new Lotus dealership successfully rise to the number one dealer in the United States in less than a year of business.- Designed and managed content for social media outlets (Facebook, Instagram, Twitter, Youtube).- Produced high end photo and graphic design content for ads and marketing material.- Attended and assisted at marketing and sales events.- Generated leads and referrals through community involvement for the sales and service departments.- Analyzed data from social engagement and implemented strategies to increase engagement for future content.- Outsourced and oversaw art direction of high profile marketing campaigns.- Developed web presence from scratch and formed an archive of unique and targeted marketing material to drive engagement with current and future customers. - Art directed a multi-video advertising campaign that aired through social channels and ad spots across sponsored physical locations such as the IndyFuel Arena.- Traveled to assist and consult in specific targeted marketing and creative endeavors with brands carried at the dealership.

- Social Media Marketing development and management- Developed and managed content for social media outlets (Facebook, Instagram, Twitter)- Photographed marketing campaigns and inventory- Assisted in detailing and preparing cars for sale

Siloam Springs, Ar, Us

- Developed, implemented and managed policies and usage of photographic equipment and studio space available to students and outside use.- Managed team of student workers / teacher’s assistants to facilitate use of studio and equipment.- Assisted professors in day to day activities and tasks.

Westfield, In, Us

- Assisted in production of commercial safety harnesses.- Assisted each line and station in stocking needed parts.- Packaged finished products to be shipped.- Followed written and verbal instructions to correctly manufacture products.- Stood for 8 to 12 hours per day, lifted up to 60 lbs everyday, followed safety procedures.

Bs, Photography

Bs, Graphic Design