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As the CMO of GoloGuide, I lead a dynamic digital marketing agency that specializes in delivering comprehensive marketing solutions, including our highly sought-after Fractional CMO services. At GoloGuide, we cater to businesses in the travel and tourism industry, providing strategic marketing expertise to drive growth and optimize performance.Key Services:Fractional CMO Services: Offering scalable C-level marketing leadership, allowing businesses to benefit from strategic guidance without the cost of a full-time executive.Digital Marketing: Comprehensive services including SEO, PPC, social media marketing, content creation, and email marketing to enhance brand visibility and engagement.Conversion Rate Optimization: Utilizing data-driven insights to improve website performance and maximize conversion rates.Brand Strategy: Developing and implementing effective brand strategies to strengthen brand identity and market presence.Marketing Analytics: Providing in-depth analysis and reporting to measure the effectiveness of marketing campaigns and strategies.Achievements:Successfully led marketing campaigns that increased client revenue by 35% within the first six months.Improved client website traffic by 50% through targeted SEO and content marketing strategies.Achieved a 25% increase in conversion rates through effective CRO techniques and A/B testing.Managed PPC campaigns that resulted in a 40% reduction in cost per acquisition (CPA) while doubling the return on ad spend (ROAS).Developed and executed strategic marketing plans that led to a 60% growth in social media engagement and a 45% increase in follower count.Enhanced brand visibility for clients, resulting in a 30% increase in organic search traffic and a 20% boost in brand recognition.

Led a team of 7 scrappy marketing & SEO professionals to build 3 new virtual kitchen startup concepts (Trailerbirds.com, Wingboss.com, Bigdealburgerco.com) for Dickeys Barbecue!

Support marketing & sales team, provide direction for brand vision, and implement multi-channel marketing strategy from content creation to driving in store and online conversion. Manage all consumer touchpoints and digital media including social media channels, paid ads, SEO, email & SMS campaigns, app push notifications, influencers, post purchase communication, and more.Increased annual in-store and online sales by over 260% from 2019 to 2021. Complete overhaul of website and launch of a shopping app focusing on details that expanded conversion performance by 25%, LTV, and customer acquisition.Created strategy for new ongoing automations within Email, SMS, and push campaigns using top performing digital assets.Established and executed a customer loyalty program which led to a 22% uptick in revenue and overall brand engagement.Guided creative and strategic direction for effective print ads with distribution to over 10M people annually with focus on storytelling.Expanded brand awareness with a grassroots photography and branding campaign featuring over 50+ local models and ambassadors. Implemented an affiliate program that increased daily online traffic by 30% in the first year.Elevated social media following and engagement by 3x on numerous channels including Facebook, Instagram, and TikTok.Constructed Facebook Ad retargeting campaigns that led to a 32x ROAS. Monitor large budget campaigns.Analysis of reports and KPIs on a daily basis to advance assortment, fine tune strategy, create pricing strategies, product management, and set goals for the team to improve metrics.Directed a company-wide POS migration which reduced operating costs by 10%, streamlined checkout experience, deepened reporting data points, and better inventory management. Implemented a CRM program that heightened customer retention, consolidated data, and upgraded overall customer experience while creating an efficient platform enhanced by automations.

Accomplished rapid growth by taking two CPG startups into multi six figures within the first 6 months.Learned the ins and outs of selling on Amazon Seller Central and techniques to increase search visibility with 3rd party tools such as Helium 10 and Jungle Scout.Focused on brand identity, providing value, increasing visibility via multichannel sales, paid media, and brand building.Built websites from scratch with attention to user experience and functionality for heightened conversions.Created marketing funnels and social channels to keep the audience highly engaged.Build relationships with vendors and suppliers to strengthen the supply chain and increase margins by 16%.Incorporated split A/B testing for product design, website imagery, copy, and pricing.

Fossil purchased watchmaker Skagen in 2012 for $220M to incorporate into its portfolio. Liaison between the field, marketing team, executives to administer insightful feedback, ideas, and opportunity areas to improve the new Skagen assortment, set best practices, achieve brand recognition, and achieve a greater overall experience for the Skagen concept globally. Talent sourced for multiple new Skagen locations. Hired and trained a stellar staff that maintained an exceptional customer experience through genuine connections with customers.