• Crafted product strategy and roadmap focused on expanding key differentiators and maintaining 85% client retention, leading to first round of $10 million funding• Partnered with Client Success to audit the validity of product features• Formalized QA process by creating a template to follow stages of feedback• Implemented user tracking to generate passive product insights using Hotjar

• Managed the application’s transition from an internal ad-tech tool to a cross-platform reporting product used by Fortune 500 companies• Built and led the design team, instituting a powerfully simple product experience• Increased design output 2X by constructing reusable components in Sketch• Established annual 30-page “almanac” that provides insight into product vision• Composed and maintained user stories and requirements for all projects in Jira

• Defined initial UI / UX patterns, leading to future product success, as the first non-engineering member on the Ad-Tech team (now Tracer)• Verified design direction by conducting user research utilizing A/B prototypes• Contributed 500+ frontend commits, focused on CSS design implementation

• Led the UX design of over 125 wireframes for a website that promotes awareness of a skin condition and its treatment Humira• Verified high-fidelity mockups from the creative team conform to the latest wireframes• Updated sitemaps to include new web pages and improve comprehension