Design, lead and direct the development of annual goals and objectives, operating plans, budgets and staffing for the university's global alumni engagement and annual giving strategyBuild effective collaborations across Development, Student Success, Enrollment Management, Marketing and Communications, as well as the Offices of the Executive Deans and the PresidentBe the motivating manager of five direct reports and a total team of seven professionals while maintaining a keen focus on the best outcomes of integration in alumni relations and annual givingOversee the execution of a robust direct marketing program for the university’s giving programs that will leverage the unification of alumni engagement and annual giving programming by deploying targeted solicitations across all channels for donor acquisition and retentionLead The New School Annual Fund’s efforts to increase unrestricted leadership support ($1,000+) from alumni and parents and maintain a portfolio of prospects with the capacity to make gifts between $10,000 and $100,000 annuallyDirect the implementation of a strategic communications plan for activating a diverse population of alumni and parents with key initiatives at The New School utilizing a multi-channel approach through digital, print, and in-person effortsOversee the delivery of alumni engagement events and programs such as Alumni Weekend, Think & Drink, Meet a Mentor, and An Evening with The New School regional and international eventsSupervise the creation of a comprehensive alumni and parent volunteer program and peer to peer networking platform

*Tripled the annual fund, doubled total alumni support, and increased average gift by 50% in FY15.*Rebranded the annual leadership giving program & expanded benefits. *Produced the first student-lead phone-a-thon, & added digital appeals to the annual fund strategy.Produce all correspondence, publications & web content for individual, corporate/foundation donors.Collaborate across the college to produce content for external publications and e-blasts.Plan and manage the department’s annual operating budget and foundation expense budget. Supervise development specialist and administrative support staff. Direct the foundation’s stewardship strategy, prospect research, & major gift pipeline for all donors.Administer & report on all foundation scholarships & awards in collaboration with Student Affairs. Provide data analysis and administer moves management strategy for annual supporters and gifts under $10,000.

*Increased alumni giving 65%, doubled unrestricted funding, & increased average the gift sizeManaged all fundraising & alumni print and e-communications: newsletters, invitations, appeals & magazinesCollaborated across the college to increase giving & engagement opportunities for alumniExpanded alumni fundraising strategy to incorporate direct mail, email, phoneUpgraded the college's fundraising technology, online giving platforms & added mobile givingProduced alumni engagement/stewardship events targeted to specific alumni cohortsCreated John Jay’s Leadership Giving Society, solicited contributions, & managed recognition and benefits*Redesigned, produced & edited the e-publication Alumni News*Increased alumni LinkedIn participation by 200%*Increased alumni Facebook participation by 50%*Added more than 15,000 (a 300% increase) email addresses to the alumni database utilizing alumni directory services, NCOA services, surveys, & advanced event registration technology.

Oversaw all actions involving Raiser’s Edge (CRM) database: gift coding, acknowledgements, mailing lists, reporting, record maintenance, training, & access.Wrote copy, managed production schedule, & provided list segmentation for all annual fund appeals. Conducted prospect research & assisted with donor cultivation & stewardship of gifts over $1000.

Managed and executed marketing & fundraising projects: membership communications, privileges, enrichment events & community relationships.Drafted, designed, edited & published monthly newsletter, e-blasts, & other news releases.Promoted the organization, membership & events through social media channels.Cultivated relationships with local ticket vendors to provide best ticket offers for Audience Project members.

Managed all marketing & fundraising activities: all marketing communications, sponsorships, special events, annual giving, subscription sales campaigns, as well as donor, vendor & community relationships.Supervised event staff, box office staff, & development associate.Prepared annual promotions plan and publications schedule for the five show season. Created influencer events & promo/community engagements to increase awareness & ticket sales.Utilized social media channels to engage new audiences & current subscribers.*Designed cross-promotional sponsorship programs with more than 30 local companies that decreased event expenses and increased in-kind revenue by 50%.Provided marketing proposals, recognition opportunities & ROI metrics for corporate partners. Solicited annual leadership gifts & produced all recognition, benefits & insider events for members.Produced the organization’s annual gala including management of all event logistics & solicitation of all gifts.

Constructed a system to manage patient orders/billing for Release of Information at all 10 facilitiesReduced expenses 50% & developed new revenue stream, bringing in more than $200,000 annually through new procedures

Produced all aspects of news program including: story writing, reporter assignments, promotions, and guest schedulingManaged a news team of 12 individuals*Achieved “Number 1” morning show rating while producing "Daybreak" in July 2006

Produced communications for website, e-blasts, and publications for Department of Academic AffairsOrganized academic events: Faculty Orientation, Senate, and annual Excellence Banquet

Assisted in all aspects of commercial productions: Scheduling, crew, talent, location, props, budgeting, payroll, etc. Collaborated with clients on ad development, writing, media venues, target market, etc.