I am a digital media specialist with nearly a decade of experience in creating and managing SEO-driven content for various brands and domains. As the Co-Founder and Managing Partner of Deep Dive Digital Media, I lead a team that offers bespoke digital solutions, from website design and construction to technical SEO and content strategy. We have collaborated with Fortune 500 companies and SMEs alike, enhancing their digital presence, optimizing site visits, and driving revenue growth.At SecurityScorecard, I spearheaded transformative initiatives that significantly enhanced the organization's SEO, Share of Voice, and brand awareness, playing a pivotal role in driving remarkable growth in Annual Recurring Revenue (ARR) and sales pipeline. My leadership in conducting comprehensive keyword research, on-page SEO optimization, and crafting SEO-centric content across various formats such as blogs, research reports, white papers, and eBooks, was crucial in boosting search rankings, increasing site visits, and enhancing lead generation. As the de facto Director of SEO, and a central content creator, I led our team through a comprehensive rebrand, website launch, and migration, all while being at the forefront of strategizing content efforts that elevated our market position. My contribution was instrumental in establishing SecurityScorecard as a thought leader in the cybersecurity industry, utilizing our proprietary data and threat intelligence to inform content that set us apart in our field.During my tenure as the SEO Content Manager for Consumer Websites at J.D. Power, I boosted organic visibility and SERP rankings within the automotive sector. Leveraging keyword research, on-page optimization, and backlink strategies, I produced and managed high-quality content ranging from Fast Facts and Car Shopping Guides to News Articles and White Papers. These strategic SEO initiatives have attributed to 15-20% of the entire website's organic traffic, translating to well over 1,000,000+ monthly site visits. This growth highlights the ROI of my SEO strategies and solidifies the expansion of J.D. Power's digital reach.In addition to my SEO and content management skills, I am also an accomplished producer/songwriter and a purveyor of fine journalism and online content. I have created music and scripts for video ads, LinkedIn Live discussions, and guided learning paths, featuring prominent industry influencers and generating millions of views and app downloads. Let's connect and see how we can collaborate for your brand's digital ascent!