Providing outside consultant work for various clients on a specific project base to create strategic development plans, improve existing business by increasing profitability and customer satisfaction, manage business deals from negotiation to close, and build long-lasting customer relationships.

• Responsible for direction and management of internal and external communications, partner co-marketing activities, collateral, advertising, video production, branding initiatives and trade show/event management• Develop, direct and implement a strategic marketing platform to boost visibility and brand identity• Provide leadership to help advance the commercial business development, media relations, marketing, advertising and strategic planning initiatives to deepen relationships with existing clients and attract new clients and business opportunities.• Oversee business intelligence team to provide direction for marketing research and analysis, industry level reporting, and marketing campaign performance recaps to drive strategy shifts in future business decisions.• Evaluate market reactions to advertising programs, service and product packaging and formulation to ensure timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.• Lead development of enterprise iPad applications• Provide consultation and management for agency partners to develop and execute customer retargeting and smart display campaigns• Manage agency partners to develop social media and content marketing strategy around Facebook, LinkedIn, EBook gated content, and Taboola

• Manage agencies to ensure media delivery and performance tracking for TV, Streaming Audio, Digital Video and Connected TV at a national and local level.• Manage Email marketing for established national email communications to include strategy, content, tracking, analytics and new initiatives.• Build and maintain reporting dashboards that show media performance and ROI based on a defined set of key performance indicators.• Identify target audiences and audience subsets to devise digital campaigns that engage, inform and motivate customer interaction.• Knowledge of SEO, Social Media, Content Marketing, Programmatic and Email/CRM Marketing, and how each relates and can be used with the currently operated forms of digital media.

• Evaluate and develop digital media strategies to drive customer growth and retention through branding and media investment, with particular emphasis on search, retargeting, mobile, display, online video, affiliate marketing and sponsorship opportunities.• Analyze the end-to-end customer experience and lead attribution modeling for multiple channel and screen touch points in an effort to optimize the conversion funnel and user flow across all devices. • Lead strategic marketing and International franchise development sessions to enhance the International brand building and lead generation processes. • International/Domestic campaign strategy, planning, set-up, implementation, and optimization. (91% increase in total international customer leads for clients in 10 countries spanning 5 continents with a 32% decrease in cost per acquisition for specialty brands in North America.) • Internet yellow pages national account management. (17% increase in revenue for North American Internet Yellow Page platforms.)• Constructed and deployed an ongoing 5-year Facebook HR Military and College recruitment campaign initiative.

• Managed Audio/Visual Department • Ad Placement/Design• Media Distribution• Personnel Evaluations• Voice-over Talent