As Cloud Picker continues to grow at a rapid rate, I am spearheading internal and external growth for Cloud Picker within our Marketing and Sales teams. Developing partnerships, growing reach and building brand towards global recognition.

Sales, Marketing and Business Development Manager, with responsibilities to grow the Cloud Picker reach in Ireland and abroad. Developing initiatives to drive the quality of the business offering, improving internal and external processes as the business expands.My mission is to foster the brand's growth not only within Ireland but also on the global stage. My role encompasses a diverse range of responsibilities, all aimed at elevating our reach and enhancing our offerings.Sales Strategy: I'm tasked with crafting and executing robust sales strategies that drive revenue growth. This includes identifying and cultivating new business relationships, securing partnerships, and nurturing existing client connections. My goal is to continuously expand our customer base and increase market share.Market Expansion: Beyond borders, I'm leading our expansion into international markets. This involves market research, developing market entry strategies, and establishing a strong presence in regions where our products resonate.Marketing Excellence: In the realm of marketing, I lead efforts to ensure Cloud Picker Coffee remains a front-runner in innovation and brand quality. This encompasses overseeing marketing campaigns that resonate with our target audience, enhancing brand visibility, and leveraging digital platforms to create engaging content that tells our story.Business Development: As part of my role as a senior professional with the company, I'm responsible for identifying emerging trends and opportunities in the coffee industry, particularly in relation to tech advancements and environmental sustainability practices. This involves continuous research, staying ahead of industry changes, and adapting our business model accordingly. I also focus on streamlining internal and external processes to enhance internal efficiency. This includes supply chain management, logistics optimisation, and improving customer support to ensure a seamless experience for our clients.

As a Senior Account Manager at TLA, a leading talent representation and sports marketing group, I lead the development and execution of high-impact events for Cricket Australia during the summer cricket season. Key highlights of my role included:Strategic Event Management: Successfully managed the logistics of the three-day Indian cultural festival strategically positioned around the Boxing Day Test in Yarra Park, VIC.Client and Fan Engagement: Acted as the primary liaison, overseeing onsite branding, wayfinding, and the implementation of client partnership initiatives.Stakeholder Relations: Conducted productive site visits and pre-event meetings with clients and stakeholders, identifying growth opportunities and swiftly addressing concerns.Talent Procurement: Collaborated within a team to source international music acts to headline premier events, aligning performances with the desired 'look and feel' communicated to the contracted event design team.Efficient Operations: Demonstrated adaptability by swiftly creating a new site plan within 24 hours after the initial site was deemed unfit for use on the eve of the event bump-in.Marketing Collaboration: Worked closely with the in-house marketing team to craft and execute PR strategies for multiple events, enhancing consumer awareness across multiple states.The Indian Summer Festival, a testament to our collective efforts, has been shortlisted for a prestigious Mumbrella Sports Marketing Award in the 'Best Membership Drive or Fan Engagement Campaign' category. My commitment to excellence and effective event management drives exceptional outcomes for clients and positions TLA at the forefront of the sports marketing industry.

In my role as Digital Marketing Executive, I drove a strategic marketing communication approach with a strong digital focus and global reach for a company headquartered in Hong Kong, with assets managed in Australia and a global presence. Key accomplishments included:Website Transformation: Successfully rebranded and optimized website content, resulting in a significantly improved user experience, longer session durations, reduced bounce rates, and enhanced organic metrics.Content Management: Managed the content management system, elevating the quality and quantity of digital assets to enhance online presence.Social Media Growth: Led daily operations of social media channels, achieving a remarkable 100% increase in followers and a 3.3% boost in engagement rate.Client Engagement: Established enhanced communication channels with clients and media outlets, increasing brand awareness and generating valuable user data for our digital platforms.Sponsorship Impact: Supported the sales team in securing new sponsorship agreements, contributing to increased brand awareness.Budget Management: Successfully managed the marketing budget and streamlined invoicing systems for improved financial efficiency.Marketing Collateral: Oversaw the end-to-end creation, content development, and delivery of the 2018 annual brochure.Client Experience Enhancement: Introduced third-party options on race day to enhance the on-track experience for potential and existing clients, further promoting the business.Market Expansion: Leveraged industry market research data to identify lucrative opportunities for entering new growth markets.My role was pivotal in enhancing the company's digital presence, fostering brand growth, and strategically positioning the business for success in diverse global markets.

As a Marketing and Events Executive in an international company, I played a pivotal role in maintaining and enhancing the brand identity within Australia. My responsibilities included:Advertising Strategy: Collaborated with the global marketing head to plan and forecast advertising initiatives, aligning them with sales goals in the Australian market.Strategic Assessment: Conducted quarterly assessments of the marketing strategy, using real-time sales data and marketing expenditure to make informed adjustments.Content Development: Created engaging content for digital and social media platforms to bolster brand presence.Project Management: Orchestrated various projects and events, including annual stallion parades and brochure deliveries, ensuring smooth execution and adherence to budgets.Budget Oversight: Managed marketing and events budgets to optimize resource allocation.Stakeholder Engagement: Fostered ongoing relationships with key industry stakeholders, particularly regarding political industry battles versus mining operations.Intranet Implementation: Led the Australian implementation and development of the company's intranet system, achieving an impressive initial user rating of 85%.Client Entertainment: Oversaw ticketing and hospitality packaging for client entertainment, enhancing client relationships and brand perception.This multifaceted role allowed me to progress from an Events Intern to a Marketing Executive, equipping me with valuable insights into marketing strategy and event coordination while contributing significantly to the company's brand presence in the Australian market.

Supported management during the bump in, live site and bump out of the Bupa Sydney International Tennis tournament. - Managed the placement of sponsor branding on ground. - Liaison for Sponsor stakeholders when in attendance on ground. - Event bump in, live site management and bump out.