Dustin Laney Email & Phone Number

Charlotte, Nc, Us

Philadelphia, Pa, Us

•Created and led the cross-functional implementation of digital transformation strategy that expanded consumer buying channels (e.g., BOPIS), streamlined internal systems and elevated customer interfaces, achieving mid double-digit improvements in retention and ecommerce sales. •Led a cross-functional task force that defined, designed and rolled out an ERP finance system (e.g., Oracle Fusion), optimizing key financial processes, resource allocations and reporting, leading to a 10% cost reduction and 90% increase in automation. •Optimized capital investment strategy by conducting in-depth ROI analysis on potential initiatives, resulting in prioritization and funding of the highest value propositions.•Leading the development of project plans, implementation and change management approaches and KPI’s to measure the success of enterprise initiatives.

Beaverton, Or, Us

•Spearheaded the development of a comprehensive 5-year growth strategy, leading to strong P&L growth, increased market share and consumer retention, through expansion into 3 new market segments.•Executed a realignment of business processes that increased operational efficiency by 20%, allowing for reinvestment into customer-focused innovation projects.•Designed and implemented a performance tracking system to monitor and assess the efficacy of various strategic initiatives, guiding data-driven adjustments and improvements.

Boston, Ma, Us

•Managed the strategic planning process for the Retail and Direct-to-Consumer functions, delivering a robust plan that drove a return to healthy growth across the P&L.•Collaborated with Product and Marketing leadership to design and execute a go-to-market strategy that led to a significant increase in market share.•Crafted and implemented a sustainability strategy that reduced the company's carbon footprint by 15%, while also cutting supply chain costs by 8%.

Beaverton, Or, Us

•Created and delivered the 3-year Global Category Strategic Plan that drove high double-digit revenue growth and significant market share gains across all 13 Nike Global Sports Categories.•Led the implementation of the Nike Membership Strategy (e.g., SNKRS) that exceeded expectations across the loyalty funnel (e.g., New, Active, Buying) driving nearly $1B in incremental sales within the first year. •Developed the enterprise Consumer Data and Access Training Program that increased self-service automation by 75% driving deeper data usage and more meaningful insights.•Conducted regular detailed competitive analysis to redefine product positioning, go-to-market and marketing strategies, resulting in a 25% revenue boost for key product lines.

Us

•Partnered with cross-functional teams to align market insights with product development, fostering innovation and improving market fit.•Meticulously tracked competitor activities, pricing strategies, and market dynamics, providing comprehensive reports to inform strategic planning.•Conducted comprehensive market research, delivering actionable insights that drove strategic decisions and product development initiatives.

Winston-Salem, Nc, Us

Mba, Business Administration

Bachelor Of Business Administration - Bba, Business Administration And Management, General