Dustin Scott Lessard Email & Phone Number

Scottsdale, Az, Us

In my current role as - Director of New Business Development, I:• Spearhead initiatives to expand market presence and drive revenue growth by leveraging deep industry passion and understanding of customer needs.• Develop strategies and products aligned with the interests and values of car enthusiasts, emphasizing the importance of vehicle aesthetics and shine.• Guide product design to enhance vehicle appearance and maintain high standards of quality, aiming to captivate attention and meet customer expectations.• Foster a customer-focused culture, ensuring that products not only meet but exceed the desires of automotive enthusiasts, leading to increased customer satisfaction and loyalty.• Utilize industry expertise to identify new business opportunities and expand the company's footprint in the automotive market, contributing to sustained growth and brand recognition.

In my current role as an Operations Director / New Site Development, I:• Led the start-up of a 160’ high-volume express model vehicle wash facility; oversaw marketing and sales strategies to increase/promote awareness of the facility and drive sales.• Establish and implement operational systems, goals, and Key Performance Indicators (KPIs) and monitor employee performance, ensuring compliance with established policies and procedures. • Provide comprehensive training for site personnel across all positions, including building and equipment maintenance, while managing and supporting all other site processes. • Recognize opportunities for business growth and conduct new site analysis for market expansion goals. Cultivate positive and strong vendor relations for ongoing site support.• Oversee the administration and allocation of operations finances, consult on-site layout optimization, prepare reports, and present to the senior leadership team.

In my current role as a Consultant, I: • Leverag a keen eye for innovation to develop first-to-market solutions that streamlined operations and addressed key pain points.• Spearhead business development initiatives, identifying growth opportunities and driving strategic partnerships.• Enhance customer service by implementing effective solutions, improving client satisfaction, and addressing operational challenges.

Tamarac, Fl, Us

In my previous role as a New Business Development / Car Wash College Instructor, I:• Led car wash location feasibility studies to determine the viability of a project and consolidated five-year financial projections by grading potential locations.• Secured, validated, and passed lead to the company’s US and International Select Service Organization. Managed multiple clients using SAP customer relations software.• Trained car wash college students, encompassing investors, owners, managers, and service technicians, on the technical, operational, maintenance, and repair knowledge necessary to achieve maximum lifespan and optimal return on investment.• Conducted market research and stayed up-to-date on competitor landscape and industry trends, leveraging knowledge obtained to develop strategic plans for surpassing competitor market.• Met with potential investors to discuss all aspects of the car wash industry and kickstarted the sales process by demonstrating its overall viability.• Developed and maintained a comprehensive database of all conveyorized car washes in the US and internationally, ensuring accurate and up-to-date records to support strategic decision-making and operational efficiency• Served as a brand ambassador at various trade shows and conventions, strategically networking and building a new pool of leads. Recognized and proposed marketing opportunities to expand brand awareness.

In my previous role as a General / Operations Manager, I: • Oversaw operations across five geographically dispersed locations, managing up to 50 employees and serving over 300,000 customers annually. Developed and implemented tailored sales goals for each site, driving performance improvements and operational efficiency.• Developed and executed tailored sales and marketing strategies for each location, continuously measuring performance against previous years’ results daily, monthly, quarterly, and annual. Consistently drove annual growth at each site by evaluating current sales goals and forecasting future objectives• Delivered training to customer service advisors, equipping them with the skills to promote current specials and enhance customer engagement. Efforts led to improved promotional effectiveness and increased customer interest in special offers• Optimized customer up-sale opportunities and provided continuous mentorship to every location manager since 2005.• Spearheaded future growth decisions regarding company expansions and evaluated company revenue and expense data to optimize profit and loss statements and achieve improvement at all levels.• Consistently surpassed service standards, resulting in high customer retention levels. Displayed professionalism during interactions with customers, maximizing satisfaction levels.• Successfully developed two 120’ and one 80’ custom conveyorized car wash equipment packages. Maintained comprehensive technical knowledge in carwash equipment, building, site layout, construction, repair, and preventative maintenance.• Functioned as equipment installer and co-project manager for all new locations. Provided technical support for company wash equipment and related point of sales, controller, and IT systems.• Attended related motivational and/or technical training seminars and was awarded manager of the year, presented by the Western Car Wash Association in 2012.

In my previous role as a Manager, I: • Successfully assisted in wrapping up construction, testing, tuning, and opening a brand new car wash facility for CH2O Inc., managing the facility from day one.• Staffed, managed, maintained, and operated a state-of-the-art Belanger 80' professional class tunnel wash and 5 Jim Coleman self-serve bays.• Collaborated with CH2O to develop and implement a custom line of wash solutions tailored to the needs of tunnel and self-serve operations, gaining extensive knowledge in solution chemistry, R&D, testing, and implementation.• Learned and executed proper handling and titration of wash solution chemicals, as well as water quality management, including water softener operation and maintenance, and RO water production and maintenance.• Managed inventory of spare parts, chemicals, and vending supplies, ensuring seamless operations.• Acquired and applied skills in wash equipment mechanics, C-store operations, and cross-training of staff.• Conducted the hiring process for new employees, including in-processing, general management practices, staff supervision, motivation, scheduling, and training.• Produced business analysis reports for daily and monthly profitability, contributing to maximum operational efficiency.• Developed a deep understanding of general HR practices and effectively managed all aspects of employee relations and performance.• Maintained ongoing collaboration with CH2O as a customer, leveraging gained experience in management, operations, and maintenance of a professional car washing facility for continued success.

In my previous role as a Production Manager Gas / Wood Stove Finish Line, I:• Educated in all aspects of wood stove assembly, ensuring precision and quality in production.• Proposed successful ideas in research and development, contributing to product innovation and improvement.• Held a management position on the gas production line, overseeing operations and ensuring efficient workflow and high-quality output.

Education record

Certificate Of Completion, Instructor Steve Gaudreau

Certificate Of Completion ~ Managers Course

Certificate Of Completion ~ Detail

General Education Diploma

Building And Apartment Maintenence I And Ii, Buidling Construction Technology