For the past decade, it's possible I've had more fun than any other marketer in the world, trusted by some of the most passionate brands I know to grow their revenue. I have a proven track record of delivering over $35M in revenue to brands like Oura Ring, Plunge, Super Coffee, Bare Performance Nutrition, Cured, and Strong Coffee, among others.I also had the pleasure of being the Head of Marketing for DigitalMarketer, one of the top marketing training companies in the world, where I led and managed the marketing and sales team, and was responsible for all growth initiatives, funnels, customer lifecycle, and acquisition—while launching a new mastermind for the best marketers in the world.I have a passion for learning, testing, and optimizing marketing strategies and tactics, and sharing my knowledge and experience with other marketers and entrepreneurs. I also co-founded and serve on the board of a non-profit organization, and I am a proud husband and dad (human and dog).When I'm not working you can find me with my family or in my cold plunge tub sipping butter coffee with collagen before I head to Planet Fitness to accidentally set off "The Lunk Alarm"
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Marketing ManagerGobundance Jul 2024 - PresentAustin, Us -
FounderMachina Jul 2016 - PresentAustin, Texas, UsWe've contributed over $35M in revenue to brands like Oura Ring, Plunge, Super Coffee, and BPN to name a few.Some recent results:• Created and launch a new course with $370k revenue in 90 days• Scaled revenue from $10k to $200k/mo without paying for a single ad.• Grew an email list organically from 0 to 25k in 4 months, followed by back-to-back 6-figure product launches.• Grew revenue from $10m to $24m in under a year using email and sms.• Grew email marketing revenue from $1.4m to $9.7m in a year• Grew SMS revenue from $1.5m to $5m in a year.• Installed and executed a content and SEO plan to grow organic traffic from 73k visitors to 365k visitors, and attributable revenue from $1.9m to $5.9m. -
Head Of MarketingDigitalmarketer Dec 2021 - Jul 2023Austin, Texas, Us• Lead and managed the marketing and sales team• Responsible for all growth initiatives, funnels, customer lifecycle, and acquisition• Managed promotions from start to finish across multiple channels• Set and reported on team goals and company revenue• Measured ROI, KPIs and paid media budget/allocation• Built and wrote copy for landing pages, email campaigns, and automations• Ran periodic A/B and split tests to improve conversions and decrease customer churn • Developed campaigns to create and maintain high levels of customer interaction• Coordinated sales and marketing efforts to increase brand awareness -
Marketing ManagerRp & Associates Jan 2015 - Jul 2016Hermosa Beach, Ca, Us- Generate sales leads through targeted email campaigns, purchased industry email blasts and publication ads, trade shows, paid and organic search, NBC Today Show Feature, and content marketing efforts- Manage and give direction to graphic design team for all print and digital collateral- Update/maintain catalog (CustomAndUnique.com) and website (RPandAssociates.com)- Nurture and close overflow leads -
Project ManagerExtima Web Design Jun 2014 - Jan 2015Long Beach, California, Us -
Seo/Social Media SpecialistExtima Web Design Mar 2014 - Jun 2014Long Beach, California, Us
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Freelancer, Graphic Design/MarketingQuig Creative Jan 2012 - Jan 2015Help businesses brand their companies and launch marketing strategies that are profitable and fulfilling.
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Marketing AssociateKirkus Media Mar 2012 - Mar 2013• Designed hundreds of web and print ads for advertisers• Designed print supplement covers for KIRKUS REVIEWS magazine• Redesigned the cover of KIRKUS REVIEWS magazine and designed 21 covers• Managed the Facebook & Twitter accounts, and developed new strategies to target consumers and industry professionals• Designed email blasts for marketing campaigns• Used Google Analytics for weekly marketing reporting and strategizing -
SupervisorDc Shoes Jun 2009 - Mar 2012Huntington Beach, California, Us• Managed and trained 20+ Sales associates• Handle day-to-day delegation and store maintenance tasks• Attended multiple sessions on leadership and management -
Design InternScreamer Co. May 2011 - Aug 2011Austin, Texas, Us• Assisted Art Director with logo design for a no-kill animal shelter• Assisted Art Director with print ad designs for multiple health care and housing community clients• Used HTML to redesign the “About” section of The Screamer Company site• Designed a business card and letterhead for a health care client and a caddy service• Assisted Art Director with packaging of promotional tools for a PR firm• Conducted research and collaborated to rename and rebrand a health clinic -
Director Of PromotionsI5 Advertising Jan 2011 - May 2011Washington, District Of Columbia, Us• Created innovative, fully integrated and practical promotions with team members for JCPenney as part of the 2011 National Student Advertising Competition for TX State University• Swiftly timed and implemented strategies for a consistent, integrated one year campaign• Communicated and collaborated with promotions team as well as all other teams to ensure the cohesiveness of the campaign -
Vp Of FinanceTx State University Advertising Club Aug 2010 - May 2011Reconstructed the finances of the organization to a paid in/paid out system that separated all incoming and outgoing transactions into an easy-to-follow group of documents using Google Docs that allowed for budgeting and projected growths for the club, as well as access to the spreadsheets for the President and adviser.Kept track of all finances for club trips and dues.Reported weekly to the club adviser.Conducted fund raisers.Worked with the Student Organization Center to gain $500 toward a trip for club members.
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Clip Server SpecialistSpurs Sports & Entertainment Oct 2008 - Apr 2011San Antonio, Texas, Us• Selected and served appropriate promotional videos to the lighthouse during games• Monitored the lighthouse and game schedule for consistency -
InternMonster Technologies Dec 2010 - Jan 2011Boston, Us• Wrote web content for seven MonsterWeb.net pages• Wrote web content for client pages• Conducted competitive analysis/wrote a business plan for branch-off software company
Dustin Lien Education Details
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Texas State UniversityMass Communication-Advertising
Frequently Asked Questions about Dustin Lien
What company does Dustin Lien work for?
Dustin Lien works for Gobundance
What is Dustin Lien's role at the current company?
Dustin Lien's current role is Marketing Leader & High-Performance Junkie.
What schools did Dustin Lien attend?
Dustin Lien attended Texas State University.
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