Dustin O'Leary Email & Phone Number

Des Moines Metropolitan Area

- Develop sophisticated digital marketing strategies for new and existing clients, leveraging a variety of digital channels and tactics- Lead client relationships, focusing on marketing performance and optimizations, data and analytics, and overall client satisfaction- Collaborate with executive leadership across the Vested teams to manage company initiatives, team member performance, and P&L- Lead new business pitches, strategy formulation, and onboarding for new clients-… Show more - Develop sophisticated digital marketing strategies for new and existing clients, leveraging a variety of digital channels and tactics- Lead client relationships, focusing on marketing performance and optimizations, data and analytics, and overall client satisfaction- Collaborate with executive leadership across the Vested teams to manage company initiatives, team member performance, and P&L- Lead new business pitches, strategy formulation, and onboarding for new clients- Partner with leaders across our global offices to train, mentor, and elevate the teams' digital marketing knowledge and skillsets Show less

Des Moines Metropolitan Area

- Led a diverse team of digital marketing strategists and leaders across analytics, CRM and marketing automation, and conversion rate optimization. Responsible for growing the team’s headcount by 38% YoY. - Managed the team’s P&L, growth and development, and overall strategy performance. - Played an instrumental role integrating people, processes, and systems between Spinutech, Inc and Bayshore Solutions, Inc during the merge of the two companies. - Provided senior-level strategy to… Show more - Led a diverse team of digital marketing strategists and leaders across analytics, CRM and marketing automation, and conversion rate optimization. Responsible for growing the team’s headcount by 38% YoY. - Managed the team’s P&L, growth and development, and overall strategy performance. - Played an instrumental role integrating people, processes, and systems between Spinutech, Inc and Bayshore Solutions, Inc during the merge of the two companies. - Provided senior-level strategy to our clients and internal teams, focusing on website optimization, CRM and marketing automation, and data and analytics. - Built and led an internal team to focus on the development of new tools for advanced analysis of performance (anomaly alerting, media mix analysis, reporting automation). - Partnered with strategy and account teams to elevate our client annual planning strategies to help Spinutech achieve 22% YoY revenue growth from our existing client base. Show less

Des Moines, Iowa

- Responsible for leading and growing the agency’s analytics, CRM and marketing automation, and conversion rate optimization teams. - Spearheaded strategic growth initiatives within the team that generated a 225% increase in YoY revenue. - Partnered with internal teams to automate and improve client reporting, resulting in a 38% improvement in reporting efficiency. - Provided senior leadership to key agency accounts by managing strategic initiatives, outlining service/agency… Show more - Responsible for leading and growing the agency’s analytics, CRM and marketing automation, and conversion rate optimization teams. - Spearheaded strategic growth initiatives within the team that generated a 225% increase in YoY revenue. - Partnered with internal teams to automate and improve client reporting, resulting in a 38% improvement in reporting efficiency. - Provided senior leadership to key agency accounts by managing strategic initiatives, outlining service/agency positioning, and identifying growth opportunities for new business. - Managed the hiring, onboarding/training, and overall development of one of the agency’s fastest growing teams. Show less

Des Moines, Iowa

- Managed digital and data strategies for Spinutech’s top clients, focusing on marketing automation, website tracking and tagging, and overall performance reporting and analysis. - Established marketing automation as a stand-alone service offering, growing YoY service revenue by 740%. - Transformed company reporting and dashboard capabilities by reinventing monthly reporting and developing new dashboards and data visualization templates for our clients and internal teams. -… Show more - Managed digital and data strategies for Spinutech’s top clients, focusing on marketing automation, website tracking and tagging, and overall performance reporting and analysis. - Established marketing automation as a stand-alone service offering, growing YoY service revenue by 740%. - Transformed company reporting and dashboard capabilities by reinventing monthly reporting and developing new dashboards and data visualization templates for our clients and internal teams. - Partnered with sales and account leadership to develop advanced digital and data strategies to help grow revenue and acquire new agency clients. - Utilized the following platforms in day-to-day work: Google Analytics, Google Tag Manager, Google Ads, SharpSpring, Campaign Monitor, Google Data Studio, Hotjar, and more. Show less

Des Moines, Iowa Area

- Led all digital reporting, web analytics and measurement strategy for agency clients.- Developed digital strategies for search, marketing automation/CRM, websites and in-store retail.- Created new reporting tools and interactive dashboards to generate deeper insights and increased reporting efficiencies.- Collaborated with agency leadership to develop new digital service offerings to sell into current and prospective clients.- Received the agency's North Star Award for talent,… Show more - Led all digital reporting, web analytics and measurement strategy for agency clients.- Developed digital strategies for search, marketing automation/CRM, websites and in-store retail.- Created new reporting tools and interactive dashboards to generate deeper insights and increased reporting efficiencies.- Collaborated with agency leadership to develop new digital service offerings to sell into current and prospective clients.- Received the agency's North Star Award for talent, drive and initiative. Show less

Scottsdale, Az

- Created and implemented advanced PPC, SEO and website strategies for new and existing Yodle clients.- Performed pre-implementation analyses for new clients, including budget recommendations, website audits, SEO evaluations and PPC research.- Collaborated with project managers, web engineers, analysts and clients to ensure recommended strategies are implemented on-time and accurately.- Led all digital strategy initiatives and managed the team's workload and quarterly business… Show more - Created and implemented advanced PPC, SEO and website strategies for new and existing Yodle clients.- Performed pre-implementation analyses for new clients, including budget recommendations, website audits, SEO evaluations and PPC research.- Collaborated with project managers, web engineers, analysts and clients to ensure recommended strategies are implemented on-time and accurately.- Led all digital strategy initiatives and managed the team's workload and quarterly business objectives.- Managed the completion of high-priority projects to improve internal processes and drive additional revenue for the company.- Accolades: 2016 President's Club, Yodle Star Recipient and Big Hitter Award Show less

Scottsdale, Az

- Led all PPC and SEO strategies for multiple franchise businesses with a combined ad spend of over $12 million- Managed individual account performance and network-wide optimizations for over 2,500 business locations- Collaborated with internal stakeholders to develop new ideas, strategies and processes to improve our clients' ROI- Administered many quality assurance, project management and training initiatives within the analyst department- Prioritized and managed the… Show more - Led all PPC and SEO strategies for multiple franchise businesses with a combined ad spend of over $12 million- Managed individual account performance and network-wide optimizations for over 2,500 business locations- Collaborated with internal stakeholders to develop new ideas, strategies and processes to improve our clients' ROI- Administered many quality assurance, project management and training initiatives within the analyst department- Prioritized and managed the completion of daily workflow, projects and client deliverables within a large book of business Show less

Scottsdale, Az

- Developed and implemented online marketing strategies for some of the top franchise systems in the United States- Optimized online campaigns by analyzing KPIs, reviewing performance trends and developing new ways to drive additional return for our clients- Led numerous high-priority projects and initiatives to improve our group's efficiency and overall effectiveness - Organized many internal training sessions to share online marketing best practices and protocols- Nominated… Show more - Developed and implemented online marketing strategies for some of the top franchise systems in the United States- Optimized online campaigns by analyzing KPIs, reviewing performance trends and developing new ways to drive additional return for our clients- Led numerous high-priority projects and initiatives to improve our group's efficiency and overall effectiveness - Organized many internal training sessions to share online marketing best practices and protocols- Nominated for multiple awards and accolades by Yodle leadership Show less

Scottsdale, Az

- Provided consultation on the development and improvement of clients' online marketing strategies.- Built and maintained individual client relationships for national franchises and manufacturing companies.- Partnered with marketing analysts to optimize clients' PPC, SEO and display marketing campaigns.- Kept abreast on the latest online marketing strategies, products and trends.- Collaborated with sales, product management and client services to ensure the highest level of… Show more - Provided consultation on the development and improvement of clients' online marketing strategies.- Built and maintained individual client relationships for national franchises and manufacturing companies.- Partnered with marketing analysts to optimize clients' PPC, SEO and display marketing campaigns.- Kept abreast on the latest online marketing strategies, products and trends.- Collaborated with sales, product management and client services to ensure the highest level of client satisfaction. Show less

Tempe, Az

- Managed the creation and development of PPC advertising campaigns- Utilized video, image, and text ads to generate website traffic and revenue for clients- Improved client campaigns through optimization techniques and troubleshooting- Collaborated with account executives to maximize client ROI- Stayed abreast with the latest online advertising techniques, products and services

- Assisted in the management of day-to-day operations of a $60 million retail store- Managed the performance and development of store team members, specialists, team leaders and executive team leaders- Recruited and retained talented executives through campus recruiting events, mentorships and leadership development training- Led cross-functional store teams to increase profitability, improve safety results and strengthen team morale- Appointed to the following leadership roles:… Show more - Assisted in the management of day-to-day operations of a $60 million retail store- Managed the performance and development of store team members, specialists, team leaders and executive team leaders- Recruited and retained talented executives through campus recruiting events, mentorships and leadership development training- Led cross-functional store teams to increase profitability, improve safety results and strengthen team morale- Appointed to the following leadership roles: Inventory Captain, Safety Captain, New Store Opening Captain, Store Assessment Captain and District Shortage Captain Show less

- Owner of a global e-Commerce company that held various online retail websites.- Implemented marketing strategies ranging from print ads in popular fashion publications, Direct Mailings, Search Engine Marketing, Social Media Marketing and Viral Internet Marketing.- Assisted in the maintenance and optimization of the company's websites.- Managed the company's inventory, supplies, financials and order fulfillment process.- Received multiple business awards based on the… Show more - Owner of a global e-Commerce company that held various online retail websites.- Implemented marketing strategies ranging from print ads in popular fashion publications, Direct Mailings, Search Engine Marketing, Social Media Marketing and Viral Internet Marketing.- Assisted in the maintenance and optimization of the company's websites.- Managed the company's inventory, supplies, financials and order fulfillment process.- Received multiple business awards based on the company's creativity, enthusiasm and success. Show less