Led and managed a medium-to-large sized team of Product, Visual, and Content Designers, driving the growth of in-house brands and delivering memorable site experiences for renowned platforms like Lonely Planet, The Points Guy, and Best Colleges.Actively participated in business strategy discussions, advocating for creative solutions that generate tangible business value.Cultivated a healthy Creative culture by conducting team building workshops, defining roles and processes, and facilitating retrospectives.Orchestrated design sprints, co-creation sessions, brand sprints, and UX workshops, aligning teams and providing clear direction.Defined a streamlined team process, from project intake to project handoff.

Managed a medium-sized team of Product and Visual Designers, responsible for creating engaging and conversion-driven site experiences for esteemed partners including Verizon, AT&T, and Allconnect.Collaborated in co-creation sessions and creative brainstorms to solve complex user and business challenges.Fostered strong and collaborative relationships across Business, Marketing, Brand, and Engineering departments.

Oversaw a small team of Associate and Mid-level Web Designers, specializing in crafting revenue-generating web solutions for national home service brands like DIRECTV and Frontier.Developed unique, personalized, and data-driven site experiences tailored to diverse customer segments.Contributed to design sprints and co-creation sessions, leveraging innovative problem-solving techniques to deliver practical business solutions.