Dustin Rocha-Silva Email and Phone Number

SPECIALIZED SKILLS: • SALES EXPERT – 10 + years of experience – Immensely specialized in increasing market share, sales frequency, overall dollar volume/profitability, and distribution through multiple sales channels. Accountable for correcting negative variances and maximizing positive variances. Highly skilled at negotiating B2B contracts, partnerships and general sales.• MARKETING SKILLS – 10+ years of experience – Brand and portfolio marketing to B2B & B2C marketing. Responsible general concept, target accounts, marketing spends, and responsible for relationships with cross-functional partners. Expert at maximizing brand exposure and sophisticated product placement.• FISCAL BUDGETS & PLANNING - 7+ years of experience – Accountable for multiple Fiscal Budgets. Finished 10% under budget 4 consecutive years. Managed fiscal budgets that oversaw 25-30 employees, including sample, B2B spends, & marketing spends. Saved additional $75,000 of local budget by eliminating unnecessary marketing spends. Secured additional marketing spends from business partners annually. • DATA & ANALYTICS – 7+ years of experience - Strong analytical & problem-solving skills. Responsible for daily program recaps, programming, and preparing executive reports & analytics. Highly skilled at cross-referencing data from internal to external programs and vice versa. Highly proficient in Tableau, Dashboards, Google Analytics, Google Ad, Compass, Pro Diver, AS400, Word, One Source, Office 365 dynamics, Word, PowerPoint, Excel, and many Cloud based services. • MANAGING – 10+ years of experience – Experience managing, brands, marketing campaigns, fiscal budgets, team members, geographical regions, accounts, business partners. Managed pricing brackets and special pricing. • CREATIVE - 10+ years of experience – Directed multiple creative programs. Oversaw creative pricing & programming. Developed and implemented new pricing structures. Led creative and experimental marketing programs. Responsible for creative pricing program that generated $3.2 million in 1 day. • HOSPITALITY - 10+ years of experience – Highly skilled in hospitality. Immense knowledge of special events and event coordination. Able to manage multiple events & multiple projects simultaneously. Well versed in proper serving techniques with food and wine pairings. CAREER ACHIEVEMENTS: