Dustin Wilson Email and Phone Number

• Responsible for leading national, regional, and local McDonald's media campaigns• Oversee media strategy for national McDonald's coffee & breakfast, value, brand-building, and short-term sales-generating campaigns including LTOs & NPIs• Leading the regional Ontario + Atlantic Canada campaigns, including the McDonald's x Raptors partnership and the Siakam Swirl McFlurry launch 2023 regional + 2024 national extension• Work across local restaurant marketing media strategies with local owner/operators for Grand Openings, Grand Re-Openings, or competitive action plans• Placed Silver in the 2023 Young Lions Media competition

• Responsible for leading national, regional, and local McDonald's media campaigns

• Mentoring and setting up training sessions for the strategy team members, enhancing overall strategic approach across the Apple hardware devices, Apple services campaigns, and Apple Retail campaigns.• Owned & implemented a more efficient process to streamline tactical presentations, and help build a better story-telling experience with more concise language.• Responsible for streamlining process and eliminating inefficiencies on the account

• Support on strategic outputs from the Apple Canada media team, owning key parts of client business strategy (insights, cultural context, audience mapping, story-telling)• Implementing core components of Omnicom proprietary tools, bringing a solid balance of data, creativity, and passion with all media types/channels• Recognize client needs, embrace change, and challenge the status quo through relevant communications strategies that are core to Canadian media trends

• In addition to the responsibilities in my previous role, I was tasked with training and mentoring new colleagues, getting them caught up on projects and other deliverables• Strengthening the team atmosphere, building strong media strategies, and guiding teammates to strategize and think differently about media in Canada• Placed Gold in the 2020 Young Lions Media competition

• Responsible for spearheading strategic and tactical media recommendations for PepsiCo brands• Build & foster relationships with key stakeholders to support brand partnerships across the portfolio• Work closely with Nielsen to run Marketing Mix Modeling (MMM) ROI assessments on media budgets to understand which media tactics drive business sales results• Assisted in implementing the use of 1st party CRM data to be utilized across media channels, funnelled through various platforms, and updated in real-time using SFMC for the first time in the Canadian market• Coordinate workback schedules between clients, creative, and media teams• Planned and presented hundreds of data-driven advertising strategies working closely with senior marketing team members, brand teams, creative agencies, and PR teams

• Assisted in planning and executing strategic and tactical implementation of media• Made data-driven decisions keeping the best interest of client goals in mind• Communicated and coordinated work back schedules with vendors, monitoring MPA approvals with clients, and assisting in developing strong campaign media strategies• Responsible for building and maintaining accurate blocking charts, budget trackers, and competitive reports to make strategic campaign optimizations

• Taking part in planning the annual CMDC Future Impact Awards, celebrating the young talent and ambition that we have in the Canadian media industry.• Responsible for working with Twitch (Amazon) to bring the first-ever virtual awards event to life• Chose and booked the DJ and musical entertainment for a mid-stream event• Consistently bringing thought-provoking questions to the CMDC board, prompting action to better the lives of media professionals in Canada and around the world

• Co-founded a not-for-profit coffee business focused on reinvesting profits into young entrepreneurs• Managed business financials, all marketing activities, including both media and creative strategy• Through one of our major marketing executions we were able to triple monthly revenues in a short period of time through a strategic digital and print marketing campaign• This role allowed me to build content creation, design, and marketing production knowledge• Furthermore, I worked with local vinyl installation company for business signage

• Responsible for managing a residence building of 300 primarily first-year students• Hired, trained, and developed a team of ten individuals• Trained to help those needing assistance with mental illness (ASIST & safeTALK)• Trained to use non-violent crisis intervention methods• Developed and executed a plan to help easily transition new students into university• Awarded Community of the Year for the inclusive and respectful community that was built

• Complete evening duty rounds ensuring resident safety• Responsible for the care of 260 residents• Trained to help those needing assistance with mental illness (ASIST & safeTALK)• Trained to use non-violent crisis intervention methods