Dustin Mitchell Email & Phone Number

San Jose, Ca, Us

Tools and Skills - Databricks, SQL, Python, Adobe Analytics, Marketo, SFDC, Microsoft Dynamics 365,Power BI, GIT- Designed and architected new B2B web tables used by various marketing teams for reporting and actionable insights across the business - Led an internal initiative to increase the web visitor detection system for organizations and people that Adobe can identify when they visit the website from 20% to 35%. - Partner for the B2B Insights & Activation team, gathering requirements to build new core data tables that power 10+ marketing and sales products.- Worked alongside paid media display, search, and social teams for to expand the current campaign reporting for advertising optimization.- Managed the lifecycle of 'big ideas' to production data sets that are used with engineering, product management, marketing and sales stakeholders.

Richardson, Texas, Us

- Collaborate with the Head of Marketing, Product and Sales on all reporting requirements from marketing efforts to sales cycles and product usage. - Lead a team of data engineers and scientists to own all data pipelines for reporting on business opportunities, marketing campaign performance, sales execution and product usage.- Responsible for aggregating multiple data sources to visualize the lifecycle journey of Real Estate Agents, Brokers and Homeowners from marketing efforts to ‘Closed Won’ business. - Deliver monthly insights and self-serve dashboards to stakeholders on current performance of their efforts, room for improvement, and future business projections. - Tools = dbt, FullStory, Google Analytics/Data Studio/Optimize/Tag Manager, Hubspot, Salesforce, Snowflake, Stich, Tableau

San Francisco, California, Us

- Led the digital marketing data team in gathering requirements from stakeholders to develop a series of robust self-serve dashboards with a team of data engineers. - Worked jointly with marketing managers from 12 different Splunk products to align on marketing KPI’s, campaign naming structures, and a last touch attribution model used for new acquisitions as well as cross-selling other Splunk products. - Builder of multiple self-serve Tableau and Google Data Studio reports from marketing spend, revenue, campaign performance, a/b testing. - Marketing data team representative in weekly meetings with ABM, Campaign, Event, and Social Media marketing teams to gather any new requirements, educate and present updates on any pertinent insights not found in dashboard.- Tools = BigQuery, GA4/Google Analytics/Data Studio/Optimize/Tag Manager, Heap, Marketo, Mixpanel, Salesforce, Tableau

Foster City, California, Us

- Owner of all the marketing reporting requirements and dashboards from marketing spend, acquisition and retention for ABM, Demand Gen, and Partner marketing teams. - Rearchitected the marketing data warehouse with a team of data engineers, joining all marketing data including Google Adwords/Analytics, paid social networks, Marketo, Hubspot, and Salesforce data. - Built and maintained automated, real-time self-service dashboards for all marketing stakeholders.- Tools = AppsFlyer, Google Analytics/Adwords/Data Studio/Tag Manager, Hubspot, Marketo, Salesforce, Tableau

San Francisco, Ca, Us

- Worked with a team of other analysts and data scientists to create, maintain, and analyze big data reports for the Global Demand Generation marketing and inside sales teams using DOMO and then Looker with ETLs and SQL. - Focused on campaign marketing to build and maintain automated reporting for stakeholders to analyze the marketing contribution to sales. - Responsible for weekly, monthly and quarterly reporting for marketing and sales performance in AMER, APAC, and EMEA for 130 different software products.

San Francisco, Ca, Us

- Worked inside of a Demand Generation team to build real time data models and projections of marketing campaigns containing e-books, SEO, SEM, and social media and webinar performance.- Managed the budget and effectiveness of SEO, SEM and paid social digital campaigns to contribute to our conversion goals against available marketing budgets. - Interfaced with design, engineering and product teams to streamline A/B testing, UX changes that led to a +132% conversion rate. - Optimized the web funnel process that led to a 40% increase in free user signups and newly paid customers.

- During this 3 month contract, I was responsible for creating analytics dashboards with SQL and PostgresSQL of current acquisition channels, retention programs, and usage of the LaunchKit product suite (7 different products). - I maintained several dashboards while also creating ‘user personas’ in order to understand our acquisition channels and where they could be improved. The surfacing of this data led to A/B testing of all of our products, changes in SEO, and new email marketing programs that led to a 30% growth in acquisition, and a 110% growth in revenue in just 2 months. - Also led various paid channel marketing and retargeting campaigns through ad networks to drive our cost per acquisition of paying customers down 80%.

Mountain View, California, Us

- Focused on establishing growth of the EdCast online course catalog, and grew course enrollments 143% month over month. - Using SQL and other analytics platforms to analyze current user acquisition and retention campaigns, I've worked with our product and engineering team to manage and drive optimizations that include SEO updates, UX tweaks and re-marketing campaigns to drive greater conversions. - Traditional marketing channel performance and analysis with email, SEO, SEM, and mobile app campaigns for user adoption have led to a 112% increase in user acquisition, month over month. - Manage brand messaging, press releases, email marketing campaigns and social media across Twitter and Facebook, leading to a 24% growth in referral and social marketing channel success.

Santa Clara, California, Us

- Analyze data of marketing channels including in app user behavior, editorial content performance, push notification engagement, marketing email opens and click-through rates, social media posts, sponsored campaigns and in app user behavior and work with other stakeholders and created products that optimize installs, and reengagement. - Lead the app store consumer facing updates for iTunes, Google Play, and Amazon for 15 languages including titles, keywords, descriptions, and translated screenshots. - Manage the social media team and monitor metrics (earned and owned) across major networks as well as forming relationships with current and potential influencers to increase usage and drive installs.- Responsible for managing and curating a content calendar with weekly updates, including exclusive song streams provided by major and indie record labels, videos, popular songs, artists, albums, and unique music-focused charts for our 205 million users across the world.- Manages strategic partnership content for unique music verticals including radio, movie theaters, internet jukeboxes and kick starting new partnerships to increase app awareness. - Own the end to end email marketing system including manual and personalized automated emails from the discovery phase through design phase and develop the HTML files optimized for mobile devices with a deep linking structure. Analyze all email marketing data in order to find best subject lines, call-to-action copy, time sent, day most opened, and designs to increase engagement.

Santa Clara, California, Us

- In charge of customer support and happy users. Responsible for writing and updating all FAQ's and answering customer support inquiries across desktop and mobile for SoundHound, Midomi, and Dialer users. - Rebuilt the FAQ and Support portal as a 'catch-all' for all desktop, mobile, and users mentioning the brand on social media. - Managed a small team in the redesign, development, QA, and deployment of the SoundHound, Inc. website.

I have worked with over a dozen small and medium sized businesses to update their website and online presence. From design to web development and marketing, my goal is to help them display their products and content in the cleanest way possible to increase sales and visibility throughout the web. Beyond the development, I also train their marketing teams on best practices regarding SEO, social/editorial content, and various marketing acquisition channels.Here are just a few examples... http://obanshafts.comhttp://hadardiamonds.comhttp://rileygdesignworks.com/

I joined this Bay Area based indie music blog of just 5 volunteers because I wanted to save money on concert tickets. I began by photographing live music shows and writing about up and coming bands on the site. Soon after we began recruiting other indie music fanatics from California to New York, and even as far London to amass a volunteer force of over 100 writers and photographers. Even though I stepped away in 2012 from the organization, it's still one of my go-to sources for up and coming indie music.

Us

This social media marketing platform brought me on as a contractor to handle B2B inquiries on how to use the product most effectively. After a few weeks I was managing weekly webinars, sales calls, and involved heavily in the product roadmap. Acquired by Demandforce after a successful re-alignment.

San Francisco, Ca, Us

Led community management with small business web users, supplied analytical data to the board of directors and managed advertising fulfillment for business development teams.

I was brought onto this small team during a site redesign for ad sales and business development, though most of my time was spent working with a single engineer and designer assisting in its development.

This social networking site built on a the first micro-mobile-payment system initially hired me to sell advertising to major and indie record labels and musicians. With a shift in company focus, I co-led a university recruiting team across the east coast to hire computer science graduates. Once I returned from that cold spring journey in New Jersey I moved into a product requirements team to spearhead the 'chat' platform. The company culture inside of an internet startup was quite intoxicating, which led to my great exodus to San Francisco.

When getting your music on iTunes wasn't so easy for musicians, a musician friend wanted to start a business selling local music in a highly trafficked mall in San Diego. We acquired thousands of compact discs from local artists and set up shop in the middle of Fashion Valley mall. We also put together shows around San Diego and made great relationships with venues, radio stations and artists. That 'great idea' has my friend playing music full time and led to the rise in popularity of other fellow San Diego musicians we promoted.

Education record

Media Communication