Dustin Smith Email & Phone Number

United States

San Diego-Orange County : Marketing - Advertising - Branding, Promotions, Pr

I love curating brands and creating indelible and authentic relationships with consumers. I help clients with new Marketing / Advertising / Branding / Communications / Events opportunities. Consulting projects include partnership development and execution of both short-and long-term marketing plans, communication strategies, and integrated programs ensuring that profit growth and expansion for clients are achievable and renewable. What Story Do You Want to tell?Highlighted Accomplishments:- Developed and re-launched marketing communications platform for CaliSpine Sports Therapy, an innovative approach to pain management and sports therapies. Accomplishments: Marcom development, competitive analysis, customer surveys, opportunity discovery, publishing of Marketing & Branding handbook. Provided framework for continual development which led to web site redesign, web educational channel, resulting in new patients and visits. Online e-learning program launch, video production, digital assets, social media strategy. -AHS 80 Events Chair- Public Relations and Event Planning for private client. Outreach included Proclamations, Citations, Announcements, and Personal notes and mementos from Presidents Carter, Clinton, G HW Bush, G Bush, Obama. Governors, Representatives, Senators, Universities and Pro Sports teams. City of Toledo City Council, Mayor, and Maumee City Councils. Produced 64 minute biographical film. Destination Reunion with 20+guests at private resort in Tennessee. - Strategic marketing and communications development for Asicspace, a leading innovator and host service for the Bitcoin industry. -Confidential project for grocery retail brand, CPG segment. - Directed campaign communications: James Callahan, MI State Representative, 104th District. Communications plan/media buy. Wrote, produced, Radio & Direct Mail, Digital assets: YouTube, edited owned and earned platforms. Database management.

Advisor/mentor on product marketing and communications. Asicspace is the leading innovator in providing non-captive hosting services for the Bitcoin industry. Strategic communications platform development for the launch a new 1+ megawatt facility in January 2015.

Greater Seattle Area

[Office closed September 2011]Mentored and led team of 5 advertising/marketing professionals delivering strategic initiatives for McDonald’s account. Advisor for client stakeholders; created and presented marketing recommendations and advertising/promotional strategies on TV, radio, print, digital, and social media platforms. - Acted as primary liaison between McDonald’s marketing team and a 24 owner/operators. - Expedited strategy development and swift tactical execution of multi-media, multi-lingual marketing plans.- Served as agency lead presenter; managing monthly Co-op meetings, weekly committee meetings, and quarterly state of the business reports including sales/profit results, economic and competitive updates.- Optimized publishing and distribution system for marketing guides, increasing efficiency and lowering costs.- Organized Account team meetings encouraging better cross-functional communication and minimized prior roadblocks allowing team to focus on productivity. - Stabilized internal and client communications, maintaining cohesiveness while addressing client service.- Managed secure transition of major accounts while agency was closing, reporting to Agency CEO.Account/Territory Management • Branding • Business Development • Client Relations • Consulting • Event Planning Logistics • Market Analysis • Marketing • Needs Assessment • Negotiating • Presentations • Project Management Public Relations • Strategic Planning • Fundraising • Team Leadership/Motivation • Digital Strategy • Social Media • Vendor Relations • SEO • SEM • Media Planning • Thought Leadership • TV /Radio / Digital / Print Production

Greater San Diego Area

Combined breakthrough leadership with extensive industry and SoCal consumer knowledge to optimize performance of multi-million McDonald’s account. Reporting directly to the agency’s Managing Director, served as main point of contact between McDonald’s Corporation marketing team and 22-owner/operator cooperative encompassing 125 stores. - Led annual strategic planning, weekly analysis and daily, ongoing tactical execution for client. - Deftly merged corporate and franchisee goals creating top performing market with year-over-year gains.- Enhanced client database and document management, improving accuracy and efficiency.- Drove increase in client revenues and agency billings through expanding and enhancing client services.- Created new business development opportunities by establishing and maintaining strong vendor and third party relationships across multiple disciplines within the McDonald’s Corporation and beyond. - Marshaled cross-functional and bi-lingual agency resources to address English and Spanish- language markets. - Managed fundraising with corporate partners Disney, DreamWorks, and Seaworld raising over $400k net.- Spearheaded test marketing for several new McDonald’s products prior to their nationwide deployment. - Supported Angus Third-Pound Burgers launch, which improved market share in the beef category locally, and was deployed nationally as a result. Product conceptualized locally.- Planned and coordinated local marketing for the All-American High School Games in San Diego, a sold-out, nationally televised event that raised $400K net for RMHC-SD. - McDonald’s Marketing National Leadership Awards for excellence and innovation in marketing and advertising. - Received agency award for outstanding Young Adult Male marketing concept.

Greater Detroit Area, San Diego

- Managed and implemented recruiting, marketing, and corporate branding programs for Petco, Denso, Qualcomm, Nokia, Johnson & Johnson.- Served as agency contact for international multi-million billing client: Goodyear Tire & Rubber Company. - Enhanced Legal approvals / claims substantiation process improving response time for TV network approvals.- Revamped automotive competitive reporting, analysis and industry trends; Digitized all visual assets.- Executed branding programs for Goodyear Auto Service, Ford Motor Company, and NASCAR alliances. - Executed Goodyear / NASCAR / Ford Pit Crew Challenge events throughout U.S.

Bachelor Or Arts, Anthropology

Marketing Strategy Certificate

Provides MBA-level strategic marketing concepts and tools required to make informed decisions and set direction for clients, business.

Social & Cultural Anthropology

Education record