With a background in qualitative research and UX design, I have built my career around understanding human behaviour and cultural dynamics. Starting in Taiwan, my early work focused on brand authenticity and cultural messaging, where he developed strong research skills that continue to shape my approach today. This foundation in design research sharpened my ability to analyse consumer behaviour, helping me make informed, people-centred decisions.After moving to Australia, I applied these insights in the world of tech startups, working across industries such as health, real estate, and marketing to launch products and align creative decisions with long-term business goals. My experience with startups taught me how to balance innovation with strategic planning, a skill I bring to my current role.As the General Manager of CX/EX at No Standing, I draw on my research and design background to optimise operational processes and drive customer and employee engagement. I focus on crafting authentic, human-centred experiences that align with business objectives and support sustainable growth. My philosophy, rooted in my early research on cultural authenticity, guides me in creating solutions that resonate with people and deliver real impact.