Payal Dutta Email & Phone Number

Greensboro/Winston-Salem, North Carolina Area

• Overseeing a large portfolio encompassing 5-6 platforms, 4-5 product categories, and 200-300 models, I develop the three-year strategic roadmap for the forecourt equipment business. To ensure success, I balance.
• Refine core organization and business processes for senior product managers, driving performance and talent-development for globally dispersed team.
• Spearhead full product development lifecycle, from concept to market, integrating IoT technology to increase service touchpoints that drive engagement and revenue. Deliver queue and growth rationalization.
• Crafted product management playbook for hardware & software platforms, utilizing agile and waterfall methodologies.
• Developed and currently executing R&D investment plan to expand gas dispenser & payment portfolio offering and begin building Software-as-a-Service offering.
• Transformed customer research by designing playbook encompassing ethnographic research, persona building, usability design, and conjoint analysis to identify unmet needs, requirements, and pricing strategies.

Greensboro/Winston-Salem, North Carolina Area

• Driving end-to-end product development for next generation global fuel dispenser platforms and components across Europe, North America, and Asia, I developed global product strategy and led market segmentation mapping..
• Built global team focused on market analysis, product development, and strategy execution, integrated across entire PLC.
• Designed strategy for 20+ products to simply portfolio and introduce next generation products into mature and high-growth markets.
• Led development and delivery of transformative gas dispenser into mature market company, integrating customer insight data and collaborative expertise from engineering team.

Benton Harbor, Michigan Area

• I spearheaded the new product development cycle for a high-revenue category across the Whirlpool, Maytag, KitchenAid, and Jenn-Air brands. With full portfolio oversight, I created a successful five-year category.
• Drove sustainable, first-to-market competitive advantages for refrigerator ice & water systems, crisper systems, and food preservation.
• Drove complex projects from concept development through launch, utilizing metrics-guided stage-gate process and collaborating with design & engineering teams.
• Delivered multimillion-dollar annual savings by identifying, developing, and implementing cost reduction opportunities at platform and model level.
• Led market research projects shaping model line product launches, recommending adaptive strategy to proactively address changes in trends, habits, and practices.

Benton Harbor, Michigan Area

• Directing channel marketing activities for the four largest appliance retailers, I leveraged shopper marketing insights and model line progression, delivered incremental flooring and heightened productivity, and.
• Drove marketing activities to support successful 2008 and 2010 model line launches, emphasizing customer-focused positioning and messaging to propel GTM and commercialization.
• Owned product launch cycle and activities governed by C2C process across ideation, open, and shipping for multiple platform launches.
• Led core category leaders to develop, manage, and implement employee engagement plans, improving collaboration and teamwork.

Benton Harbor, Michigan Area

• I led product deployment for sales and operations planning, delivering target service levels across customer channels and supporting ramp up/down product launch plans while maintaining optimal inventory levels.Select.
• Defined process improvement and knowledge management framework within supply chain deployment to drive enhancements across multiple internal & external metrics.
• Provided key contribution to Maytag Corporation integration, leading SAP and ERP systems merger evaluation to meet project deliverables and ensure systems/inventory reconciliation.

New Delhi Area, India

In this role, I oversaw buying activities for an office product portfolio with 1,000+ items, increasing the product margin by 15%. I conducted profitability analysis and identified fast moving product categories to re-align the product mix and planning strategy for organization.

Mumbai Area, India

Managing the merchandising function, I supervised planning, budgeting, forecasting, and buying across multiple product categories. I planned monthly Open to Buy (OTB) and conducted aging, product mix, & pricing level analysis to enable sales growth and product category expansion.

Master Of Science - Ms, Merchandising Management

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Psychology