Payal Dutta Email & Phone Number

Greensboro/Winston-Salem, North Carolina Area

Overseeing a large portfolio encompassing 5-6 platforms, 4-5 product categories, and 200-300 models, I develop the three-year strategic roadmap for the forecourt equipment business. To ensure success, I balance priorities across core, adjacent, and transformational projects. Key successes in this role include first-to-market innovation, with streamlined efficiencies enabling faster time to market.Select Contributions:• Refine core organization and business processes for senior product managers, driving performance and talent-development for globally dispersed team. • Spearhead full product development lifecycle, from concept to market, integrating IoT technology to increase service touchpoints that drive engagement and revenue. Deliver queue and growth rationalization.• Crafted product management playbook for hardware & software platforms, utilizing agile and waterfall methodologies. • Developed and currently executing R&D investment plan to expand gas dispenser & payment portfolio offering and begin building Software-as-a-Service offering.• Transformed customer research by designing playbook encompassing ethnographic research, persona building, usability design, and conjoint analysis to identify unmet needs, requirements, and pricing strategies.

Greensboro/Winston-Salem, North Carolina Area

Driving end-to-end product development for next generation global fuel dispenser platforms and components across Europe, North America, and Asia, I developed global product strategy and led market segmentation mapping. I created the five-year product roadmap, delivering differentiation for next generation products integrating iterative voice of the customer (VOC) research.Select Contributions:• Built global team focused on market analysis, product development, and strategy execution, integrated across entire PLC.• Designed strategy for 20+ products to simply portfolio and introduce next generation products into mature and high-growth markets. • Led development and delivery of transformative gas dispenser into mature market company, integrating customer insight data and collaborative expertise from engineering team.

Benton Harbor, Michigan Area

I spearheaded the new product development cycle for a high-revenue category across the Whirlpool, Maytag, KitchenAid, and Jenn-Air brands. With full portfolio oversight, I created a successful five-year category product and innovation roadmap to implement significant aesthetic/feature differentiation in next generation model line. Select Contributions:• Drove sustainable, first-to-market competitive advantages for refrigerator ice & water systems, crisper systems, and food preservation.• Drove complex projects from concept development through launch, utilizing metrics-guided stage-gate process and collaborating with design & engineering teams. • Delivered multimillion-dollar annual savings by identifying, developing, and implementing cost reduction opportunities at platform and model level.• Led market research projects shaping model line product launches, recommending adaptive strategy to proactively address changes in trends, habits, and practices.

Benton Harbor, Michigan Area

Directing channel marketing activities for the four largest appliance retailers, I leveraged shopper marketing insights and model line progression, delivered incremental flooring and heightened productivity, and generated market share growth. As product launch owner, I led my team to introduce competitive, innovative products to the market.Select Contributions:• Drove marketing activities to support successful 2008 and 2010 model line launches, emphasizing customer-focused positioning and messaging to propel GTM and commercialization. • Owned product launch cycle and activities governed by C2C process across ideation, open, and shipping for multiple platform launches. • Led core category leaders to develop, manage, and implement employee engagement plans, improving collaboration and teamwork.

Benton Harbor, Michigan Area

I led product deployment for sales and operations planning, delivering target service levels across customer channels and supporting ramp up/down product launch plans while maintaining optimal inventory levels.Select Contributions:• Defined process improvement and knowledge management framework within supply chain deployment to drive enhancements across multiple internal & external metrics.• Provided key contribution to Maytag Corporation integration, leading SAP and ERP systems merger evaluation to meet project deliverables and ensure systems/inventory reconciliation.

New Delhi Area, India

In this role, I oversaw buying activities for an office product portfolio with 1,000+ items, increasing the product margin by 15%. I conducted profitability analysis and identified fast moving product categories to re-align the product mix and planning strategy for organization.

Mumbai Area, India

Managing the merchandising function, I supervised planning, budgeting, forecasting, and buying across multiple product categories. I planned monthly Open to Buy (OTB) and conducted aging, product mix, & pricing level analysis to enable sales growth and product category expansion.

Master Of Science - Ms, Merchandising Management

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Psychology