Successfully worked to identify new customer needs and establish the necessary cross-selling partnerships to create new markets and build solutions resulting in new revenue streams. Directly responsible for the sales, sales process, including business development, relationship management and marketing communications. Skilled at increasing company performance and profitability through customer service, project management, and people management across a wide range of projects from development thru to completion.Key Accomplishments:• Generated $2.5M in construction sales and reduced overhead costs by 10% through the design and implementation of a new sales process for both land sales and new construction.• Sourced and maintained relationships within the industry to evaluate market trends, competition, and customers.• Achieved success in developing new business opportunities, retaining key accounts, and maintaining a profitable and growing book of business.

Accountable for all communications strategies, including company branding, social media and website, and provided counseling to successfully achieve organizational strategies and goals. Invested time in talent development through accurate skill assessments and utilized company tools such as performance planning & assessments and individual development objectives to nurture growth for team as well as for self.Key Accomplishments:• Demonstrated in-depth understanding of consumer promotional trends; quickly assimilated knowledge of brands/products, business issues, and market performance into strategy and tactics. • Planned, coordinated, and monitored eight campaigns across the Houston and Beaumont areas, translating into an increase of $6M gross sales each year maintaining a profit margin of 70%. • Negotiated Corporate Sponsorships with Houston Rockets, Houston Astros, and Houston Dynamo - creating a marketing and public relations strategy allowing leadership to build relationships with external audiences, including key stakeholders and other strategic partners.

Directly accountable for all marketing assets, including website, print marketing, direct mail, public relations and trade shows. Managed the coordination and administration of all aspects for marketing projects including planning, organizing, staffing, leading, and writing and controlling program activities for both local and national level campaigns. Served as project manager and conducted research for multiple new business pitches.Key Accomplishments:• Successfully negotiated contracts and managed relationships with outside vendors and/or partners, and prepared ROI evaluations of events.• Demonstrated time management skills; strong ability to handle fluctuating workloads, prioritize, and complete projects on-time and within deadline.• Assured brand integrity in all aspects of promotional communications and presentations.