- Lead a team of marketing experts to initiate and drive all martech activities, with the goal of marketing transformation to become a leaner, more effective and more automated function.- Drive and optimize the digital user journey with an array of applications for B2B clients from e-commerce store, events, job search and insights/articles modules.- In charge of initiating and unlocking marketing enablers, including: marketing data centralization, automation tools, etc. with a combination of below-the-line digital campaigns to create a highly efficient marketing digitalization approach.- Reporting to Director of Marketing & Partnership, conduct an integrated marketing approach by close collaboration with Brand & Communications team for corporate's and business unit's marketing campaigns.

- Build and lead a team of marketing experts across functions (digital, campaign, social & community, creative) to penetrate a brand new product/platform to market- Initiate marketing strategies to generate and hack growth to financial platform Tiki360 on ecommerce site Tiki.vn- Strategize intergrated marketing campaigns that can achieve business targets in terms of new sales, customers acquisition, and product branding- Be an insight expert and provide data-backed directions on the intersection between ecommerce industry and financial products platform

- Successfully penetrate product presence into Vietnam’s online merchants base through marketing strategies and partnership portfolio expansion.- Plan marketing spending, strategize and optimize results of integrated marketing campaigns to deliver on KPIs of branding & leads:o Master partnership channels, digital channels (Google Ad, SEO, etc.), influencers, social media, affiliates, PR, branding, etc.o Strategically organize targeted online & offline events to attract merchants from different segments.- Manage P&L, target projection & budget spending for partner accounts; analyze results & understand which lever to pull to achieve excellent returns.- Hold accountable for entire leads funnel to answer targeted KPI on qualified leads.- Delivered 300% qualified leads KPI in first 2 months since campaign launch.- Analyze campaigns’ historical data and customers’ insights to produce relevant marketing campaigns & high-standard marketing communications.- Uphold brand guidelines to produce high-quality and compelling marketing stories- Initiate & grow strategic B2B2C partnerships and optimize comprehensive campaigns with key e-commerce players (Shopee, Lazada, Sendo…) and digital services partners (F&B, SME services, etc.)- Drive internal processes standardization for efficient stakeholders’ collaboration. - Recruit junior team members and provide coaching on the know-how.

- Provide expertise knowledge and experience on business management and development, including but not limited to strategies, marketing, operations, etc. with a look on business as a whole and detailed view on each business' branch.- Identify knowledge gaps, overcome complex project challenges of clients to provide sensible in-depth advice.

- Manage the whole partnership program portfolio for Vietnam market, to perform strategic plan, execute, and optimize several partnership promotion campaigns under the quarterly & yearly plans, and to ensure the achievement of the established target.- Direct report to S.E.A. Partnership Lead with partnership marketing objectives fulfillment of customers acquisition, revenue generation, customers retention, and branding.- In charge of Loyalty Points Reward Catalogue program with detailed planning, merchants acquisition & retention, along with execution supervision to create & maintain effective attractive catalogue in the long-run.- Supervise the execution of partnership initiatives performed by junior team members, provide coaching on the know-how to junior team members.- Accountable for the consolidated cost & benefit reports provided to partners for the projects or program evaluation- Drive the identification of technological development needed for the overall execution of partnership projects/ programs and build the business use cases to help drive the implementation

- Support Vietnam Partnership manager to develop partnership plans for banking, non-banking partnerships, tourism boards with several partner categories in the region to fulfill marketing objectives of customers acquisition, revenue generation, customers retention, or branding.- Create cross-products partnership promotions quarterly & yearly plans complemented with Traveloka Points initiatives to fulfill marketing objectives.- In charge of Loyalty Points Reward Catalogue program with detailed planning, merchants acquisition & retention, along with execution supervision to create & maintain effective attractive catalogue in the long-run.- Create process to standardize and scale the administrative/paperwork in partnerships, by liaising and collaborating closely with finance and legal departments- Support with cost & benefit reports provided to partners for the projects or program evaluation.

- Acquire and negotiate with a wide range of partners on promotions schemes and communications to ensure KPI on card acquisition is achieved and maintained.- Manage and keep track of e-commerce partners category on leads generation and approved card acquisition campaigns- Work on member-get-member card acquisition campaigns, accounting for strong percentage of total annual acquired card- Plan marketing campaigns for Premier customers segment; with focus on HSBC Premier MasterCard credit card campaigns. For specific: Premier customers acquisition and retention, card usage boosting and Mastercard credit card penetration promotion- Work closely with agencies and partners to optimize communications efficiency and effectiveness of qualified leads generation.- Generate frequent research on competitors and market opportunities for card acquisition initiatives- Coordinate with agencies and stakeholders and oversee all perspectives of a campaign to optimize resources and produce most outstanding performance: by planning well-organized timeline, creative conceptualizing, and performance tracking.

- Worked on a wide range of advertising with focus on branding activities including traditional advertising, digital, social media, PR and events- Contacted and maintained good relationship with journalists and reporters - Marketing collaterals copy-writing, design, and coordination with agencies for production and deliverables- Constant brand health analysis and marketing efforts efficiency- Experienced in working with talents recruited for Brand Ambassadors- Skilled at organizing events with detailed budget planning, timeline and logistics

- Member of a brand-new media team reaching 6,000 subscribers on Youtube channel within 06 months: http://bit.ly/FPT_Shop_Channel- Creating content & hosting more than 100 tech devices review videos- Managing and applying video marketing tactics on Youtube channel- In charge of interacting with Youtube viewers & attract traffic to main website - Supporting in viral videos & livestream videos production o Facebook livestream video reached 8k views within 1 hour- Photographing, retouching & website uploading media materials o Retouched up to 2,000 photos in a month