Managed budget and campaigns across all digital channels to drive strong return on investment on Social platforms: Facebook, Google, Youtube.Created and executed performance marketing strategy & execution plan to meet the KPI.Managed digital assests: Brand's fanpages, websites & advertising accounts.Worked closely with brand managers to share funnel conversion improvement ideas, feedback & present results.Cooperated with other departments and external suppliers.AchievementHelp brand launch new design for websites and landing pages: mangotree.com.vn, aulacdobrazil.com, dynastyhouse.com.vn, ect...Meet the ROAS from 10 to 20 for many campaigns: Au Lac do Brazil, Jumbo, Marina, ect..

WebsiteBuilt 2 ecommerce websites: Branding website, Outlet website.Worked close with Isobar team to finalize the UI/UX designGot Brand's Approval on UI/UX & Brand ImageDid UAT for the websiteDefined tracking code, metrix, dimension of websiteWorked closely with agency to final the media plan for launching outlet website.AchievementLaunched Outlet website in January 2022 for internal useCompleted pharse 1 of Branding website (all functions except checkout)CRMWorked closely with agency (Beryl8 & Proximity Insight) to build the CRM system (SalesForce - Service Cloud, Marketing Cloud and PI Clienttelling app).Took main responsibility in building the Marketing Cloud (build customer journey in omini channel).In charge of UAT when finalizing 3 functions.Improved Email & Viber performance before having SalesForce.AchievementGo live Service Cloud at January 2022Go live Marketing Cloud at March 2022Complete the UAT and ready to go live in April 2022.Sent 3 emails per week(+200%) to get 320k open(+224%), 8k2 click(+52%).Social MediaRun Ads on multi platforms: Facebook, Tiktok, Google, Youtube.Optimize ads performance:• Separate audience to many age groups matching with each ad set.• Find more potential customer on big cities like: Da Nang, Can Tho, Hai Phong, ect…• Define more interest of potential customers.• Use lookalike audience to convert more messages.Designing client journeys to approach current & lookalike clients on social media.Improve the Chatbot performance, make it useful for customer.Did the guideline to optimize content on ads.AchievementIncreased reach +78%, engagement +38%, messages +190%, Decreased cost per message -66%Increase reach-to-message rate +63%, message-to-store rate +74%.

Analyzed website, made audit report and SEO review for both Mainsite and Blog.Did master plan for short-term and long-term SEO strategy.Research keywords based on customer insight and searching trends on search engines.Recommended SEO solution for Single Page Application on Maisite and WordPress on Blog.Worked directly with DEV team to apply SEO solution onpage.Made SEO training documents for internal to follow SEO applications.Managed copywriters and freelancer team to create high-quality website content including blog postsand page descriptions.Created internal processes to work smoothly between writers and freelancers.Re-designed for Blog UI and created banner system to convert users.Created features on Blog like Auto-table of content, Sidebar subcategories, Rating and Comments... tooptimize customer flow on Blog.Set up tracking for Blog and Mainsite to track conversion rate.Coordinated with other departments to process SEO according to the company's overall plan.Did report and scrum every week with CEO to review and plan to do next.Achievement:Mainsite traffic doubled in almost a year, ranked high with competitive search term like “p2p lending”Blog traffic increase 36x in almost a year, the average increase of 40% per month, CR% leads to 15%

Project: Adayroi Ecommerce in VietnamWorked closely with the internal team to share customer insights and understand influences onconversion rate and campaign performance.Worked with Product team of Adayroi (almost with Growth team and BA team) to manage theapplication of suggested UX pointReviewed and setup additional website tracking components via supporting tools such as Crazy Egg,GTM, Appflyer, .Highly analyzed and be able to derive meaning from raw data and BI report to find bussiness insight(almost analyze in Excel with pivot table, insert function, lookup, compare, charts,…)Made UX review and suggestion files for many page type like Category pages, Brand pages, Merchantpages, Cart pages,...Managed and optimized key conversion points through multi testing and personalization, includingemail, landing pages, web pages, marketing automation (web push, app push), and web forms.Checked daily the website to find the UX error and found the solution to fix.Joined in many big UX updates like Product Listing, Product Recommendation, Search bar, SectionArrange for specific pages, Filter Function, Checkout process.Got to be master in using Google Analytic 360 version withAchievement: The website increased 86% in total traffic, 17% in revenue, 9% in AOV

Project: Blog Adayroi Ecommerce in VietnamDid on-page SEO suggestion and UX suggestion for the Blog for optimizing user experience.Built content team process and workflow between internal content team and client's content team.Keyword research -> Content outline -> Raw article -> 1st QA (client) -> 2ns QA (internal) -> Final articleAnalyzed and worked with keyword to create multi topics based on the user's searching on 5 STOLs(travel, hotel, resort, FMCG, ICT, healthcare, life style, cosmetic, fashion).Reviewed final article before upload to website following SEO criterias.Made plan and divided tasks for members in the internal and client's team every week.Managed the workflow from the internal team to the client team and vendors.Completed the monthly report about the effectiveness of SEO strategies and the performance of thecontent team.Work with many support tools for content: CopyScape, DMCA, Ahref, Keywordtool.io,Made guild documentation for training in content: How to use DCMA to fight content thief and protectarticle, Keyword research guideline, How to optimize SEO for article, How to read data in GoogleAnalytic,...Achievement: Keep the traffic's growth rate over 50% every month. Traffic increased over 169 timesafter one year (from 21T to 3,5M traffic). The conversion rate was stable at 3%.

Projects:Adayroi.com - Big E-commerce website in VietnamTứ Phủ (viettheatre.com) – The traditional show of Việt Tú in VietnamUnion Saving Bank (unionsavings.com) - Local Bank in Connecticut, USAThe Beauty Institute (thebeautyinstituteskp.edu)- Make-up academy in USALaw Trades (lawtrades.com) - Lawyers & Legal Services Online in USAImageThink (imagethink.net) - The image record service in USAThe Art Studio (theartstudiony.com) - The art studio in New York, USAAnalyzed website and find customer insight to make the audit report and SEO review for client.Reviewed and consulted long-term SEO strategy on the websiteMade keyword research, did on-page and off-page detail suggestion files for specific type of page onwebsite such as homepage, product pages, category pages, brand pages, tag pages,...Worked closely with DEV team to implement and test SEO suggestionsMonitored the effectiveness of SEO strategy in terms of traffic, revenue and other important metrics bytracking tools like Google Analytics, Google Search Console, Google Tag Manager, Ahref, …Completed bi-week, monthly tracking reports for traffic and keyword performance.Made guild documentation for training in new SEO trend: Single-page application, basic and advancedGTM guideline, Content SEO Guideline for content team,Achievement:Helped big clients (ADR) holding high ranking on big keywords: nạp thẻ” #2 (90,500);“mua xe trả góp” #2 (40,500); “cục phát wifi” #2 (18,100); “xe tay ga 2019” #2 (5,400); “Vinpro” #3(27,100), “Vinmart” #3 (110,000). The organic traffic increase 67%.Helped other clients growth fast in traffic and revenue, up to 10 times.

- Worked as a full-time job in the free semester- Did the keyword research about the car industry- Managed and planned the content on Blog of Otos- Built the internal link system to main-site- Worked with Google Analytics to follow the status of trafficAchievement: Learned full of basic SEO techniques to help the website ranking on Google.