Duyen Pham Email & Phone Number

Vietnam

Ho Chi Minh City, Vietnam

Plan Execution• Based on Channel strategies, develop detailed implementation plan of the assigned channels for all Consumer Dairy sub-brands: scheme and budget management, phasing, tracking of activities& promotion budget as well as marketing plan.• Prepare OTIF logistics for all promotions of the assigned channel• Take part in quarterly sales deployment and trade visit Instore communication• Adapt and execute in-store communication activities for the assigned Channel initiatives to launch/relaunch of products.• Be responsible for in-store extra visibility/ highlight and display• Facilitate reimbursement of display incentive, trade promotion to distributors/ retailers• Manage Discount budget monthly and leverage Discount budget to maximize effectiveness.Achievement:1. DUTCH LADY ENTRY PACK CLEAR WIN” Awards – NUTRITION MILK FOR MOMS TO HER KIDS• Improve overall profitability of SCM business from minus GP in 2022 to >25% GP in 2023, generatingpositive EBIT for total CD in 2023.2. SCM BUSINESS: REVITALIZE BY VALUE ENGINEERING AND DRIVING BETTER COMMERCIAL MODEL.• Improve overall profitability of SCM business from minus GP in 2022 to >25% GP in 2023, generating positive EBIT for total CD in 2023.• Increase running rate of SCM across channels by +30% YTD TY vs YTD LY.

Ho Chi Minh City, Vietnam

• Responsible for planning trade promotion campaign in accordance with Company strategies & guidelines and within advertising & promotion budget as well as marketing plan.• To develop and implement the promotion plan for the assigned product within marketing budget. • To monitor and analyze sell- out and sell- in data per region/team weekly to ensure the smoothimplementation and successful execution of brand programs.• To conduct market research projects both through external parties as well as own observations duringfield visits• Responsibility control budget & sales target achieve.• Evaluation market development & planning expand market share.

Ho Chi Minh City, Vietnam

• Support Line Managers for overall deployment of BTL activities in assigned channel and category: Trade Promotion, Distribution/ Sales Contest, Visibility, Sampling...• Manage from brief, design, quotation, and through to final delivery of best in class POS to ensure high quality and on-time delivery according to customer requirement• Control budget and manage visibility of total MT channel• Create Daily/ Monthly reports for MT Channel and other assigned admin tasks.