Duyen Tran Email & Phone Number

Ho Chi Minh City, Vietnam

Da Lat, Lam Dong, Vietnam

At Liam Villa, we don’t just offer a place to stay; we offer a cozy hideaway in the heart of Da Lat’s misty mountains.As the Chief Storytelling & Happiness Officer, I’m dedicated to sharing the charm of our little hideaway with the world. From our lush, peaceful gardens to our cozy, feel-good rooms, my goal is to ensure that Liam Villa isn’t just a place to stay, but a place where happiness finds you, and every moment becomes a story worth sharing.

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

Proud Senior Associate of Communications at Lazada Vietnam, where I bring the magic of strategic storytelling to life, achieving remarkable outcomes across 4 critical areas: Corporate branding, Media Engagement, Public Events & Awards & Issue Management.RESPONSIBILITIES:➤ Strategic Communication: Develop and execute corporate communication strategies, strengthening Lazada's position and enhancing brand reputation.➤ Content Development: Craft compelling narratives such as press releases, speeches, newsletters, and presentations resonating with target audiences.➤ Media Relations: Cultivate and maintain positive media relationships, resulting in increased media engagement and positive coverage.➤ Corporate Reputation Building: Actively identify opportunities to showcase the company's achievements through corporate reputation recognition, public events, awards, etc.➤ Crisis Management: Manage potential issues and crises, developing effective communication strategies for prompt challenge resolution.➤ Collaborate closely with the regional communications team and cross-functional departments, driving impactful projects and ensuring consistent messaging across markets and communication channels.ACCOMPLISHMENTS:➤ Led the development of the sponsorship deck for Lazada Run 2024, driving sponsorship strategies and facilitating effective cross-departmental communication to maximize sponsor benefits.➤ Successfully led PR & communications campaigns for Lazada's key projects, including Lazada Hanoi Office Grand Opening, Lazada Logistics’ Sortation Center Grand Opening, LazMall Brands Future Forum 2022, Lazada Run 2023, etc.➤ Spearheaded PR initiatives to elevate C-level executives' profiles and thought leadership, resulting in their participation in prominent speaking engagements.➤ Contributed to the creation of the 2023 eCommerce Sector Report titled "Sustainable eCommerce: Catalysts for Advancing the Digital Economy," an industry report by Lazada Vietnam & VCCI.

Ho Chi Minh City, Vietnam

➤ Strategic Brand Building: Took the lead role in shaping and building a strong brand image for Lozi/Loship.➤ PR Strategy & Campaigns: Orchestrated comprehensive PR strategies and campaigns, providing valuable PR insights to bolster the business. This included designing and managing cross-channel communication campaigns for various stakeholders, including management, investors, employees, customers, media, and the public.➤ Bilingual Communication: Excelled in crafting bilingual communication materials, including press releases, high-level executive briefings, presentations, keynote speeches, company statements, investor relations materials, etc.➤ Media Partnerships & Relations: Nurtured robust relationships with key media partners and journalists specialized in technology, startups, and venture capital, locally and regionally.➤ Crisis Management: Played an integral role as a core team member in the development and execution of crisis management strategies.ACCOMPLISHMENTS:➤ Successfully conceptualized and executed corporate communications strategies that resulted in Loship gaining significant recognition in global media outlets such as TechCrunch, Asia Nikkei Review, TechinAsia, DealstreetAsia, etc.➤ Led highly effective PR campaigns for Loship's series B and pre-series C investment rounds, securing over 300 valuable media placements while minimizing costs.➤ Elevated Loship and its CEO as influential thought leaders within Vietnam's competitive food delivery sector. This accomplishment resulted in exclusive speaking engagements at prestigious industry events.➤ Spearheaded the company's internal communications strategy, creating innovative materials like the Company Culture Deck and Leadership Playbook. These initiatives fostered increased employee engagement and established a dynamic leadership culture.

Ho Chi Minh City, Vietnam

➤ Develop and execute marketing and PR plans in accordance with MKT and PR budget relatively.➤ Brainstorm and initiate ideas for PR strategies. Execute activities to build rapport with media and related stakeholders.➤ Understand company business knowledge and client’s insights for appropriate PR outlets.➤ Develop the umbrella message, key talking points, and key highlights in each campaign. Produced press releases and press materials accordingly.➤ Handle PR related events. Manage all PR reports, PR materials, and news monitoring to ensure they are in place for tracking and recording.ACCOMPLISHMENTS:➤ Executed high-impact PR campaigns for prestigious industry events, including the renowned Vietnam HR Awards, Vietnam Rewards Summit, Legal Workshop, and Talentnet Business Innovation Showcase.

Ho Chi Minh City, Vietnam

➤ Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.➤ Create marketing and promotional materials, both print and electronic.➤ Support for the design and launching of email marketing campaigns/CRM.➤ Identify, develop and execute communications strategy for key media contacts.➤ Research content and industry trends.➤ Give inputs and support other divisions to deliver company branding and media campaigns.ACCOMPLISHMENTS:➤ Successfully executed communications plans for prominent blockchain events, notably Vietnam Blockchain Week.➤ Executed and followed up the strategic media partnership with Nhip Cau Dau Tu Magazine, effectively bridging the blockchain knowledge gap in the Vietnamese market.➤ Managed content for the official corporate website, skillfully producing compelling blog posts, impactful press releases, insightful case studies, and illuminating white papers.➤ Coordinated product marketing efforts for Fruitchain, a pioneering blockchain-based fruit traceability solution in Vietnam. Crafted unique messaging that distinctly positioned Fruitchain in the competitive market landscape.

Ho Chi Minh City, Vietnam

Infinity Blockchain Labs (IBL) is a visionary R&D company committed to advancing society with next-generation solutions. We are currently the blockchain ecosystem leader in Vietnam with a global reach.➤ Develop blockchain-based product messaging that differentiates new products from others in the market ➤ Communicate the value of new products to the sales team and develop sales kits that facilitate the selling process➤ Coordinate and take part in the launch of new products➤ Brief the press about new products and take part in presentations through interviews, surveys, focus groups➤ Collect market research data to determine product marketing strategies➤ Create product content such as case studies, videos, website copy and blog posts➤ Speak and present about products to selected audiences➤ Research competitor offerings and keep track of the status

Ho Chi Minh City, Vietnam

UBM is the largest pure-play B2B event organizer across the globe, based in more than 20 countries with over 300 market-leading B2B events. UBM VES is a key part of UBM Asia whose portfolio spreads across diverse vertical industries, from manufacturing, packaging to food and hospitality sectors.All the exhibitions organized by UBM VES are listed as follows: ProPak Vietnam (propakvietnam.com), Plastic&Rubber Vietnam (plasticsvietnam.com), Mining Vietnam (miningvietnam.com), MTA Hanoi (mtahanoi.com), MTA Vietnam (mtavietnam.com), Food&Hotel Vietnam (foodnhotelvietnam.com), Electric&Power Vietnam (electricvietnam.com).Main duties:➤ Actively join the brainstorming sessions and contribute ideas to building the holistic PR plans.➤ Manage the allocated PR budget and follow up payment process to vendors in a timely manner.➤ Design, write and produce presentations, press releases, articles, journals, speeches, reports, information for web sites and promotional videos.➤ Deal with and answer inquiries from the public, the press, and related organizations.➤ Collate and analyze media coverage.➤ Undertake relevant market and industry research.➤ Liaise with clients, managerial and journalistic staff about budgets, timescales and objectives.➤ Organize promotional activities such as press conferences, opening ceremonies, press and VIP tours; Ensure smooth execution and efficient outcomes.➤ Plan and manage the production of promotional videos, photographs, films and multimedia programs, to generate PR footage.

Corner Le Duan - Hai Ba Trung Street, District 1, Hcmc

➤ Assisted Marketing and Communication Coordinator and Manager in daily admin/ paper work➤ Supported with writing and proofreading promotional materials in English Translated materials into Vietnamese if needed. ➤ Liaised with clients for timely and usable ad submissions➤ Prepared monthly media impression reports➤ Supported the social media updating activities➤ Followed up closely with other departments to ensure proper workflow

235 Nguyen Van Cu Street, District 1, Ho Chi Minh City, Vietnam

➤ Coordinated in organizing hotel internal campaigns. correspondence and poster design.➤ Supported the functions of Training & Development, Compensation & Benefits and Recruitment functions. ➤ Handled daily paper work.

The University Village, Thu Duc District, Ho Chi Minh City

➤ Assisted with calculating grades and tracking attendance of more than 70 students➤ Assisted with developing learning activities and adapting appropriate materials➤ Helped teacher prepare for lessons by getting materials ready and setting up equipment➤ Helped supervise students during and after classes

Bachelor'S Degree, Business Administration And Management, General, 86.2/100

Salutatorian Award | Second best graduate of the International University, class of 2016.

Branding & Marketing

Top 5 Finalist | Unilever Future Leaders’ League 2014.