Duygu Varon Email & Phone Number

İstanbul, İstanbul, Tr

Istanbul, Turkey

Mapa Group (MNG Holding) is a leading multinational company headquartered in Turkey with four decades of success in five sectors. Mapa Group create infrastructure and businesses across construction, hospitality, finance, renewable energy, airports, private aviation and air freight across EMEA.• Managing marketing and corporate communication strategies of Mapa Group of Companies in Turkey and globally,• Developing and deploying the strategy and cascading down it to the departments, deploying innovative solutions and leading cross functional teams, localizing global/regional content, concept and strategies,• Managing the name change from MNG Holding to Mapa Group of Companies by effective communication through a media launch across markets and by leveraging appropriate digital platforms,• Protecting, promoting and developing the company's image, positioning and reputation,• Translating the company’s business objectives into creative and effective corporate communication and marketing communication strategies,• Building and managing the budget,• Building and managing all the advertising, PR and marketing activities,• Creating and implementing the strategic communication plan and PR activities,• Designing and managing advertising campaigns,• Designing, coordinating and implementing all corporate social responsibility activities,• Building and managing sponsorship projects,• Organizing press conferences, large scale social events and VIP events,• Managing media relations,• Performing extensive monitoring of the media and the community’s aptitudes to identify key items of interest to the company,• Managing crisis communication,• Building and managing all the internal communication activities,• Preparing press releases, articles, speeches, files about the company’s activities,• Executing the CEO’s communication plan & media relations.

Developing marketing strategies and managing budgets for clients such as YediMavi, MintIstanbul, Note Kozmetik, Döner Stop, Fresha.Responsible for generating new business. The accounts acquired after joining company include ErYatırım, MarYapı, Park Residences CaddeManaging client contracts and negotiations with mediums.

İstanbul, Türkiye

Scope Medya is a media planning and buying agency that uses math effectively as a scientific language in order to provide optimum marketing solutions for clients to get maximum return on their marketing investments and to reach the target audiences in the optimal way.• Developing marketing strategies and overseeing media planning budgets for clients such as A101, English Home, UFO, Ortadogu Insaat, WOME Hotels, Saray Gıda,• Managing the strategy team and transform brands via building and implementing a 360-degree brand and marketing communication strategies,• Initiating and managing the Memorial Hospital’s Turkish Basketball League sponsorship,• Branding of Eve, A101’s new retail chain and working on all branding aspects such as corporate identity, retail design, PR activities, digital marketing, putting digital and e-commerce at the heart of the business, collaborations with the leading partners, executing test & learn approach, digital only launches and creating success stories,• Restructured account, media buying and planning departments upon joining the company,• Responsible for generating new business. The accounts acquired after joining company include MEF, MarYapı, BilgeAdam, Elmacık Su, Karden, Gencallar, Aya Göktürk,• Establishing marketing strategies for real estate development companies, creating brand awareness in line with their corporate standards. Managing effective marketing campaigns in a highly competitive market,• Overseeing client contracts and negotiations with mediums.

İstanbul, Türkiye

OMD Turkey is a media communications agency. It is a subsidiary of Omnicom Group with more than 13,000 people working in over 100 countries, and it is the world’s largest media network.• Developing marketing strategies and managing media budgets for Beko International, THY International, Dr. Oetker, Henkel, Canon, Intel and Atasay accounts,• Started and managed Beko International’s all Turquality procedures in over 100 countries. Initiation of Premiere League, Bundesliga and La Liga sponsorships with international partners and overseeing all the processes. Establishing brand awareness and increase market penetration via PR activities, advertising & media usage,• Managing THY’s international marketing activities and media budget in over 35 countries across EMEA region,• Creating and executing a regional marketing strategy customized by country with one cohesive message,• Optimizing global strategy and the positioning of brands, portfolio and complexity while managing innovation pipeline,• Acting as communications liaison between different departments of OMD – outdoor, press, cinema, radio and TV,• Supervising media planning and media buying for clients,• Developing and analyzing digital marketing strategies for our brands. Managing content marketing, search optimization (proficiency in Google Search), share of screen planning and purchasing. Incorporating mobile (proficiency in Google MobileFest) and other digital mediums with overall digital campaigns,• Managing, analyzing and evaluating consumer research, marketing research.

İstanbul, Türkiye

Was responsible for accounts such as Burger King, Doğuş Çay, THY, TEB, Puma, Mio, Rover, Vakıfbank, MNG Kargo, Efes and Rozi

İstanbul, Türkiye

İstanbul, Türkiye

Social Sciences Institute, Public Relations Master’S Degree

Faculty Of Communication, Media & Communication