Diana Valentin Email and Phone Number

• Develop and optimize digital products with a strong focus on understanding and addressing customer needs• Serve as a liaison between business, cross-enterprise stakeholders, and technology teams to ensure on-time and within-budget project delivery• Design experiences by leveraging our design system, user research, A/B and multivariate testing, search engine optimization, accessibility, and analytics best practices• Orchestrate analytics-based hypothesis for problem-solving, supporting the overarching strategic goals of the organization• Participate in or facilitate design sprints with the product team and stakeholders, collaborating to deliver data-driven solutions• Engage in Technology agile sprints or larger project initiatives, providing requirements, testing, and other sprint needs.• Provide communication, documentation, and training for customer-facing teams, utilizing data and customer insights tools to deliver self-service optimization roadmaps and enhance the customer experience• Collaborate with leaders to align on priorities and own prioritization for optimization, incorporating inputs from the team and stakeholders

• Created new digital solutions and managed product offerings to ensure new capabilities meet customer/market needs• Produced product roadmap and identified delivery channels, direction of product and product development needs• Redeveloped email services products based on new partner relationships and use cases• Analyzed and drove overall market understanding related to customer needs and industry research• Defined product requirements for new product developments

• Key player in the successful launch of the company’s proprietary ecommerce platform• Product Owner for microsite platform launch and all future enhancements• Developed ecommerce product roadmap and prioritized product backlog to reach company goals• Managed product team in optimizing websites to provide the best customer experience• Created functional business requirements and user stories for ecommerce platform improvements and redesign projects• Directed overall website management, including bug fixes, site enhancements, search functionality, UX, checkout funnel• Restructured ecommerce site search functionality, including relevancy, search type-ahead, filters• Analyzed and measured key website performance metrics and identify opportunities for growth• Led the digital testing strategy and implementation process to ensure user-centric optimization• Designed and implemented processes for transition to an Agile (Scrum) product delivery structure• Tracked and reported on progress towards completing web development projects• Managed quality assurance team and user acceptance testing (UAT) process to ensure all internal CMS and external site updates met company standards

• Oversaw the online merchandising of products and utilize promotional offers on websites in order to drive topline revenue and achieve departmental goals of increased conversion, contribution, and average order value.• Responsible for main website conversion, AOV, and continuity program performance• Key player for the Ecommerce platform transition from Weblinc to Oracle ATG• Programmed critical updates, promotional efforts, and new product launches online• Analyzed data around KPIs and test results to drive merchandising and overall online marketing strategy• Worked collaboratively with brand team to manage new product launches, product discontinuations, clearance, and backorders.• Set up and executed A/B tests and targeted, personalized campaigns to optimize user experience, improve conversion, and to increase revenue, new-to-file emails, and Refill & Save take rate• Ran quality assurance testing on website functionality updates to ensure site functionality remained intact• Accomplishments: Recipient of the Above & Beyond the Call of Duty quarterly award

• Responsible for preparation of all Marketing reports: sales, on-hand inventory, catalog sales• Established relationships with internal teams and external vendors to facilitate successful project outcomes• Developed promotional content on all social media accounts to increase brand awareness• Created and executed social media contests to increase consumer engagement• Generated product codes and maintain inventory in support of all company merchandise sales• Built key codes for all company campaigns, including email, social media, and partnerships• Ensured fulfillment of product orders placed through Amazon• Coordinated and managed the flow of all Open Court book printings with internal teams and manufacturing vendors• Developed print Marketing campaigns, including direct mail, renewals, bind-ins, wraps• Managed the printing process for all acquisition and retention projects• Ensured invoices were processed and paid in a timely manner to support company revenue recognition• Executed all magazine submissions for the Parents’ Choice Awards

• Developed and implemented marketing plans for all Glamour and WIRED new business efforts including Direct Mail, Email, Insert Cards and Cross Promotional campaigns• Prepared and controlled expense budgets, participated in annual budget review, reconciled expenses relative to projections and provided monthly accruals. • Worked closely with list brokers to develop test recommendations, research new markets and list selects • Analyzed results of each promotion and recommended future campaigns based on results• Collaborated with in-house and freelance creative teams on offers, packaging and creative approaches for email and direct marketing efforts

• Managed current member print campaigns for 5 book clubs to retain and increase customer retention• Developed comprehensive club specific marketing plans for each cycle, focusing on global offers, special promotions, enclosures, and recipients.• Collaborated with internal departments to produce and implement promotional offers and content for national online and email marketing campaigns.• Determined global offers based on current retention analysis• Executed direct mail marketing campaigns to drive customer acquisition• Implemented testing strategies to achieve acquisition goals within budgeted cost parameters

• Managed licensing partner relationships; Warner Bros., DC Comics, The Wiggles, HIT Entertainment• Implemented brand assurance for licensing partners on all Six Flags marketing materials• Managed the marketing campaign and approval process for the Bizarro ride launch at multiple park locations• Increased licensing partner approvals on all character submissions• Approved and provided creative feedback on all marketing collateral and entertainment initiatives• Created and supervised the launch of a new Looney Tunes stage show and all show elements• Produced a quarterly newsletter for the Six Flags kids loyalty program - Carrothead Courier• Accomplishments: Recipient of the Presidential Spot Bonus