- Development and implementation mobile marketing strategies for apps within the MTS ecosystem.- Development of market launch strategies for MVP and new apps within the MTS ecosystem.- Establishment and growth of an internal in-house department for mobile apps promotion within the MTS ecosystem.Key products: MTS Travel, MTS Launcher, Kto/Gde (ex-MTS Search), AppBazarKey categories: Travel, Utilities, Maps & Navigation, Lifestyle, Alternative StoreKey Responsibilities:1. Developing strategies based on product and marketing KPIs. Market analysis, volume assessment, benchmarking and search for best practices. Researching competitors mobile promotion strategies. 2. Regular project management of advertising campaigns (budget allocation, mediaplanning, reporting, and communication with product marketing departments for further tactical and strategic plans).3 Assisting the buying and affiliate teams with launching Performance advertising campaigns for mobile apps (source selection, development of tactics for an advertising campaign, semantic core strategy for context advertising, bid strategy development, communication with partners and platforms).4. Campaign effectiveness assessment of advertising and their impact on marketing and product metrics. Extracting insights from raw MMP data (Appsflyer, Appmetrica). Fraud prevention.5. Collaborating with the design team to participate in the development of creative communication and assessment its effectiveness.6. Interacting with the ASO team to establish a "Performance + ASO" strategy.7. Mentoring junior specialists

My responsibilities: 1. Developed digital strategies (focus on mobile performance) for new business and key agency clients in different non-gaming segments. The main strategy goals: user acquisition, retention, return of investments, LTV increasing, kickstart new apps.Key categories: E-com, Finance, Travel, E-grocery, Food-delivery, Online Classifieds2. Analysed market and competitive, researched marketing insights, client's business and needs. Worked with mobile+web market intelligence and creative tools (Appmagic, SimilarWeb, Apptopia, Data.ai, Apptica, Adheart, Admobispy)3. Worked with mobile analytics systems (Appsflyer, Branch, Appmetrica). Researched customer journeys after install. Analysed business metrics.4. Supported related departments (client service, business development, influencer-marketing, special projects) on various issues (strategies, research, analytics, etc.)5. Interaction with technical departments (Mediabuying, ASO, Design, Data-analysts, AI-department)6. Preparation of personalized commercial offers to reach new agency clients7. Mobile app UX analysis (Formative functional research: CustDev, CJM, recommendations for conversion increase)8. Worked with presentation softwares (Keynote, Google Slides, Power Point)9. Managed hiring in strategy department10. Developed guidelines for preparing strategies11. Mentoring and support junior strategists

Promoted in digital independent music label.My responsibilities:- Developed promo-plan and strategy for label artists and music releases- Digital marketing in paid channels (Facebook Ads, VK Ads) for release promotion- Worked with SMM and promotion placements- Interacted with designers and prepared graphic arts for new releases- Managed label artists music releasesMultiple growth of ROI during my work. The project was closed due to issue with pandemia COVID-19

Job in the specialty after university. I developed optical-electronic detectors for oil and gas pipelines.

Internship in Samsung Moscow Research Center. My responsibilities: - Researched customer journey of smartphone users - Developed modifications and b2b / b2c solutions for Samsung Galaxy phones