Diana M. Velasquez Email & Phone Number

• Support the day-to-day operations of the firm and implemented process improvements to create greater effectiveness and efficiency.• Manage all of the firm’s communications internally and externally with university board of trustees and hiring committees. • Manage the firm’s master calendar, travel for senior leaders and business development scheduling.

• Provide an online learning experience to ESL learners, improving their English language skills. • Create curriculum, reading materials, and language exercises for 30 students based on each student's needs. • Ensure students' understanding of the language improves to graduate from basic, to intermediate level.

Implemented the first Customer Relationship Management program for the company. Used clients' behavior to build email marketing pipelines and customized marketing campaigns. Managed Expenses, flights and accommodations for the Business Development team.Worked with client's teams on trainings, events and website collaborations.

Miami/Fort Lauderdale Area

Achieved an average of 15.2 % growth in import transactions, and 15.3% increase of overall web transactions across 5 Caribbean countries, previously known for manual transactions.Used collected insight from my customer service experience and customer feedback to aid the IT team in re-designing our webpage, with the goal to make it as customer-friendly as possible. Evaluated and chose which new web services to add to our webpage, regionally, based on country laws, maritime and customs restrictions. Created new standard business processes through problem solving strategies to organize provisional solutions for our agencies when they were short-staffed.Trained agencies and sales team in Salesforce software and customers in the regional scope (33 countries) to implement new web products released in our platform.

•Analyzed monthly sales data for forecasting and provided monthly promotional pricing recommendations to senior management as part of the Barnes & Noble account.•Maintained up-to-date knowledge of competitors’ analysis and local market trends to provide excellent service to current and prospective customers.•Created sales presentations, marketing collateral, and managed a growing retail distributor account.

Pembroke Park, Miami, Fl

•Successfully coordinated product launches and promotional campaigns (21 brands and 150 SKUs) between the sales, logistics, finance and manufacturing departments in the Southeast.•Executed campaigns, promotional events, and sampling demos – working with products and premiums distribution coordinated with accounts managers.•Used critical analysis of historical trends to report quarterly sales forecasting for high-performing seasonal and permanent product launches.• Optimized marketing budget for all five sub-markets in the Southeast, ensuring marketing support to these areas while focused on brand growth.•Used analysis to format IRI (consumer, shopper, and retail market data software) reports into recommended strategies to monitor our own and our competitor’s brands market share.•Trained logistics and sales departments in the Southeast on revenue management software.

Charlotte, North Carolina Area; Tampa, Florida Area

Used vitals, financial reports and business operations knowledge to create action plans in order to cut expense costs from one store location.Managed and trained employees to market the Mylowes program to different types of cutomers. Increased customer membership percentage from 20% to 89%, exceeding the yearly goal established by the market in 3 months

Southeastern University, Lakeland Fl

Translated communications between non-profits in Latin America and the Southeastern University Business as Missions Department.Prepared manuals for American students traveling on international trips with information on cultural background, language and tasks.Planned details and carried out guest-speaker visits to university classrooms.

Doral, Florida

Responsible for growing Chamber membership by 150 in six months and placing the chamber website as the #1 choice in Google search engines using Search Engine Optimization.Created, developed and updated profiles on all major business networking websites.Wrote and posted press releases online, and used Constant Contact for email marketing. Organized calendars with weekly events and class schedules.