Diego Vieitez Cardoso Email & Phone Number

Campinas, São Paulo, Brasil

Campinas Area, Brazil

Advertising, marketing and Events consultant providing professional services to the following: Spartan Chemical do Brasil, Chromma, ACDC, São Leopoldo Mandic, EPPIC Team, EEC, Pró-Ápice, A.Vicinança, Recor Seguros, BR/USA Sports Interchange, BTA Capital, Unique.

Indaiatuba, São Paulo, Brasil

• Monitoramento e avaliação da demanda por produtos odontológicos para o mercado brasileiro.• Análise de viabilidade financeira, demanda de mercado e concorrência.• Membro do GMCT - Global Marketing Core Team, apresentando para gestores das demais unidades internacionais o planejamento, execução e resultados das atividades da UDB.• Interface com brand managers e product managers para troca de experiências, apresentação/atualização do perfil de nosso mercado e discussão sobre estratégia, ciclo de vida de produtos e planejamento de lançamentos.• Responsável pelo planejamento de marketing anual.• Coordenação de projetos conjuntos junto aos clientes internos.• Criação e co-criação de materiais de comunicação como logotipos, embalagens, brindes, peças de comunicação on/off-line, etc.• Organização e acompanhamento do fluxo e cronograma para rotina de trabalho da equipe de marketing.• Negociação junto a fornecedores de mídia e merchandising.• Cotação junto a fornecedores internacionais de produtos.• Acompanhamento e análise do desenvolvimento do planejamento para ações de social media, e avaliação da apresentação de relatório de resultados mensais.Preparação e treinamento da equipe para recepção das auditorias internas e externas de ISO 13.485 e MDSAP.• Coordenação das atividades de KOL’s em congressos, eventos e cursos.• Organização das atividades de gravações de vídeo-aulas e artigos realizados por nossos KOL’s junto a parceiros externos.• Revisão de conteúdo de vídeo-aulas, artigos, lâminas e folders de vendas, peças de comunicação digital, campanhas internas e externas, material para stands, etc.• Negociação para participação da Ultradent em congressos, feiras, eventos e cursos.• Responsável pela documentação, emissão de taxas e tributos para participação da Ultradent em Eventos• Seleção de fornecedores de montagem, audiovisual, A&B e serviços gerais.• Organização da concepção e montagem da grade de atividades de professores em grandes eventos.

Brasil

• Account Services Manager, leading a group of 9 professionals;• My main role as a manager was to provide excelent customer service, making sure that we were aligned with the clients strategies and up-to-date with their main competitors (by benchmarking and research analysis), being able to always develop efficient ads, sales and comunication material for online and offline actions, increasing monthly the revenue and generating new businesess for TAGCOM;• Responsible for developing advertising and marketing strategies for local, nationwide and internacional campaigns to medium and large companies such as: Bosch Car Service (Latin America), Honda, Kärcher, Merial (a Sanofi company), Tetra Pak, Mann+Hummel, Elektro (an Iberdrola company), Hypermarcas (larger pharmaceutical company in Brazil) and many other famous local brands;• Profound knowledge coordinating social media campaigns for Facebook, Twitter, Google+ and LinkedIn.• Experienced in qualitative and quantitative research analysis;• Responsible for developing and implementing a new team set-up, by rearrenging the member’s tasks and processes in the Account Services Department, wich led to more efficient staff, encouraging coordinators to exercise protagonism and leadership.• Financial results: the Account Services Department under my supervision was responsible for a 15% sales growth in 2012, 18% percent growth in 2013 and, a 7% growth in 2014 (projected GDP for 2014 was 2%); • Responsible for aquiring data and developing reports for both the account and general directors.

Campinas Area, Brazil

• Responsible for developing marketing strategies and ad campaigns in south and southeast Brazil, which led to consolidating EAP-ACDC as the second major postgraduation dentistry school in the country;• Main executive for COIC - an International Dentistry Congress - wich is held every two years in the city of Campinas. I was responsible for: marketing, sponsorships/endorsements, press/government/comunity relations and organizing the event itself;• Working closely to the school director, I was co-responsible for a 35% increase in student entries (in 3 years), not only by changing the advertisment strategy, but mainly by changing the way courses were released;• Responsible for developing the Specialties Congresses, which main objetive was to deliver the state of the art in scientific knowledge to highly skilled dentistry professionals (specialists), along with a trade show with the market’s best companies;• Experienced in developing strong and long-lasting commercial relationships between companies, working closely to big dental firms such as: 3M, Zeiss, Kavo Kerr Group, Colgate Palmolive, Ultradent, Nobel Biocare, Sirona FKG, Geistlich Biomaterials, VDW, Biomet 3i, Curaprox, Straumann, Oral-B and many others.