Crm Executive
Current* A focal point for crafting and shaping the long-term CRM strategy of our most strategic partners, including devising cross-collaboration between online and on-property marketing efforts* Actively participating in implementing new user journeys and integrating with third-party CRM tools and features* Responsible for the successful implementation, management, and day-to-day operation of the CRM activities and automation systems* Managing the operation of monetization activities within the game through the site’s back-office system: setting up promotions, controlling game features, creating pricing configurations, segmentation, prizes awarding, etc* Managing the operation of monetization activities outside the game: setting up ongoing and daily emails, in-app messaging, push notifications, etc* Ensuring the CRM strategy is consistent, and flawless with the best customer experience* Constantly analyzing and optimizing CRM journeys to ensure continuous improvement and identifying future opportunities for growth* Work closely with internal and external stakeholders to ensure the engagement of customers with refreshing, perfectly executed campaigns and in relevant communication cycles
