Audience Engagement Editor
CurrentCreate and manage social strategy for all of The Times’ Entertainment and Envelope content, including live event coverage of the Oscars, Sundance and in-house events like Festival of Books, for an audience of more than 10.2 million people across Facebook, X/Twitter, Instagram, LinkedIn, Threads and Reddit.Project manage The Times’ monthly column “For Real With Amy Kaufman” from inception to publication, coordinating between design, print and marketing departments to ensure the final product was up to editorial standards and optimized for online audiences on and off our owned and operated platforms, including the creation and rollout of social assets.Edit the Book Club newsletter and work with freelancers to turn pitches into informative, biweekly emails for an audience of 40,000 subscribers.Work closely with editors to plan the publication of subscriber exclusive stories, including tentpole investigations like The Times’ Randall Emmett expose, which became the paper’s most successful story of all time, converting more than 5,500 readers into paying subscribers. This work includes headline writing, SEO research, social copywriting, newsletter planning and social strategy.