Vice President Of Marketing
Menlo Park, Ca, Us
The Dealmap was the leading source for people to find and share the best local deals, all in one place. The company indexed more than 400,000 local deals from over 400 sources, including national brands, daily deal websites, local businesses and consumers. The Dealmap made previously hard-to-find deals easily discoverable through its award-winning mobile apps, its website, social applications, and daily deals email.- - - - - - - - - - - - - - - - Managed strategy and execution of marketing, public relations, and customer care functions, which included a 4 person team. Partnered with other executive management to develop product, sales, and monetization strategy.Led marketing and PR strategy for successful website and mobile product launches, growing users to over 2 million in less than 11 months.Managed development and execution of the company's daily deal email, the highest revenue-generating product.Drove sales strategy, created advertising programs, and closed 10+ sales deals. Sales promotion with Crocs was presented as a case study at 2010 ad:tech New York conference.Generated media coverage in top-tier print, broadcast and online outlets, including the New York Times, Wall Street Journal, Los Angeles Times, Time, CNN, Fox News, MSNBC, Today, AllThingsD, TechCrunch, Mashable, and Gizmodo, among others.