• Spearheading the global marketing strategy, focusing on digital channels and content marketing to drive user acquisition and brand awareness.• Overseeing brand development, market research, and user engagement initiatives, ensuring that Logic Nexus’s messaging resonates with its target audiences.• Leading a cross-functional team of designers, and data analysts to implement effective marketing campaigns that align with business goals.• Successfully launched several high-impact campaigns that have significantly increased user engagement and subscription rates.

• Led the strategic direction of marketing analytics, utilizing data-driven insights to optimize digital marketing efforts and improve campaign performance of 20+ clients.• Managed a team responsible for analyzing marketing data, providing actionable insights that led to a 28% improvement in ROI for major campaigns.• Developed comprehensive reports and dashboards to track key performance indicators, facilitating informed decision-making across the marketing department.• Played a key role in the implementation of advanced analytics tools that enhanced the effectiveness of marketing strategies and targeting.

• Conducted in-depth analyses of marketing data to identify trends, optimize ad spend, and improve campaign efficiency for 30+ companies.• Collaborated closely with the digital marketing team to refine targeting strategies, resulting in a significant increase in customer acquisition and retention.• Provided detailed performance reports that informed the optimization of ongoing marketing campaigns, leading to better alignment with business objectives.

• Directed digital marketing efforts for the HSE Student Leadership Initiative, focusing on increasing student engagement and participation in various student-led projects.• Managed social media marketing, content creation, and event promotions, resultingin a 40% increase in student involvement over three years.• Coordinated marketing strategies across multiple student organizations, ensuring acohesive approach that enhanced the impact of student initiatives.• Successfully launched several campus-wide campaigns that significantly raisedawareness of student activities and boosted event attendance.