Shanghai University, Tokyo Campus is founded in Shinjuku, Tokyo in 2019.

Served in a key leadership role to lead and manage the business development and expansion efforts for this Marketing consulting firm based in Tokyo. Primarily engaged in providing consulting services to domestic manufacturers to develop international business and aiding of foreign manufacturers wanting to enter into the Japanese market.

Core Focus: Hired to establish this international leader (headquartered in Malmo, Sweden) in publishing and direct marketing of subscription-based consumer products in the Japan market. Established a team managed by managers both in Tokyo and in Sydney. Provided cross-functional leadership to harmonize approach & drive product support strategies to maximize penetration, profitability and customer satisfaction. Responsible for providing P&L leadership to the main product in Japan i.e. Recipe… Show more Core Focus: Hired to establish this international leader (headquartered in Malmo, Sweden) in publishing and direct marketing of subscription-based consumer products in the Japan market. Established a team managed by managers both in Tokyo and in Sydney. Provided cross-functional leadership to harmonize approach & drive product support strategies to maximize penetration, profitability and customer satisfaction. Responsible for providing P&L leadership to the main product in Japan i.e. Recipe Card ‘MAINICHIGA OISHI RECIPE’ (Recipes for Everyday Cooking). Key Contributions: - Served as a strategic advisor and organizer based in Tokyo in driving key strategic endeavors for growth within the Japan market.- Ensured product portfolio reaches maximum lifetime profit across all medias including TV, DM, Online and Telemarketing. - Reported to APAC CEO in Sydney of annual operating and budget plan, mid-long term strategy, HR, and financial management. - Attended annual global conferences at Malmo Headquarter to make presentation on financial result and future forecast. Also attended global workshop held in Spain twice a year for networking and product development. - Developed a high-performing Organizational Structure while working closely with HR leadership to set up the country-wide operations. - Ensured brand consistency, messaging, and marketing communication efforts across the market with a strong community focus and customer retention.- Established Key Performance Indicators (KPI) for the team to drive sales and ensure peak performances.- Successfully grew the company over 200% from FY 2012 gross sales of $11.5m to $25.2m in 2016, pre-tax profit from $1.16m to $3.22m, and number of customers from 92,000 to 860,000. Withdrew from the Japan market in 2016 because of global business closing by IMP headquarter. Show less