Marvelous reimagined demand generation from the ground up, rather than applying the same outreach motions that sellers had been using for years in tech sales and SaaS. The commercial side of media needs its own agency of record, just like brands have, so we built specialized software to realize that vision. Building relationships in media involves bigger buyer coalitions and longer sales cycles; and the relationships that sellers used to have in major territories are now more ephemeral and email based. Marvelous.works:Software platform built for our team of embedded sellers to deploy high-effort manual outreach as an extension of partner teams, and deep collaboration with sellers and leadership.In addition to attributable pipeline, we generate a marketing lift, by doing the work of sales in the outbound channel. Marvelous is specialized for how media investment decisions are made, we understand brand team roles & planning decision cycles; we live and breathe media.Our data advantage makes us more than a good source of organization maps; critically, we know which prospects and brands are a fit *and* actively responding.Marvelous embeds within the teams we support; the best names in modern media trust our team to represent them at the most senior levels and generate valuable critical relationships.Our teams can take response management and qualification further than conventional SDRs, & carry conversations and follow up thoughtfully, adding value (as long as it takes) until qualified for handoff.Our team and technology are force multipliers for sales coverage, and deliver ROI in the form of awareness, engagement, new pipeline and increased revenue per seller across organizations.We do the heavy lifting of deep brand and agency prospecting, copy building, target research and multi-threaded manual deployment; working in parallel with sellers and leadership to open new channels of business and achieve revenue targets.

Media sales representation and consulting. Partners included Blavity, The Dodo (Group Nine,) Fatherly, Knotch, Echonest (Spotify,) Motherly, and Cesar Millan.

Popdust was a venture-backed pop music fan community with tens of millions of user actions and shares monthly. We executed successful programs at scale for P&G, Ford, and Coty while working directly with artists like Justin Bieber, One Direction, LMFAO, and Lady Gaga. Venture partners included NEA, Lerer Ventures, Softbank, RRE, and strategic individual investors.

Member of transition team following acquisition of imeem

Headed global revenue for Sequoia-backed social music service that reached 27 million monthly unique visitors via imeem.com and 100 million through an extensive network of music playlists. imeem was at the vanguard of on-demand music streaming, and partnered with four major music labels and the majority of independents to become the first legal and fully ad-supported service. I built and led a team that grew direct revenue from zero to eight figures in two years. Our momentum propelled imeem onto the Adweek Digital Hot List in 2007 and 2008, and MySpace acquired imeem in December 2009.

Advertising Director VANITY FAIR Magazine Associate Publisher JANE Magazine