Founder, Ceo
CurrentMarvelous reimagined demand generation from the ground up, rather than applying the same outreach motions that sellers had been using for years in tech sales and SaaS. The commercial side of media needs its own agency of record, just like brands have, so we built specialized software to realize that vision. Building relationships in media involves bigger buyer coalitions and longer sales cycles; and the relationships that sellers used to have in major territories are now more ephemeral and email based. Marvelous.works:Software platform built for our team of embedded sellers to deploy high-effort manual outreach as an extension of partner teams, and deep collaboration with sellers and leadership.In addition to attributable pipeline, we generate a marketing lift, by doing the work of sales in the outbound channel. Marvelous is specialized for how media investment decisions are made, we understand brand team roles & planning decision cycles; we live and breathe media.Our data advantage makes us more than a good source of organization maps; critically, we know which prospects and brands are a fit *and* actively responding.Marvelous embeds within the teams we support; the best names in modern media trust our team to represent them at the most senior levels and generate valuable critical relationships.Our teams can take response management and qualification further than conventional SDRs, & carry conversations and follow up thoughtfully, adding value (as long as it takes) until qualified for handoff.Our team and technology are force multipliers for sales coverage, and deliver ROI in the form of awareness, engagement, new pipeline and increased revenue per seller across organizations.We do the heavy lifting of deep brand and agency prospecting, copy building, target research and multi-threaded manual deployment; working in parallel with sellers and leadership to open new channels of business and achieve revenue targets.
