Dwain Douman Email & Phone Number

Perth, Wa, Au

Auckland, New Zealand

Heed Media is an independent digital media agency specialising in social and performance media. They were established in 2024 by Dwain Douman a 17-year veteran in digital media buying (ex Digital Media Lead at ANZ Bank and ex Search & Performance Director at OMD).From digital media strategy, planning, media buying and creative consulting we help businesses establish an online presence and drive business growth through paid advertising and organic media activity. Our vision is to be at the forefront of transforming the digital marketing landscape. we aspire to be recognised as a beacon of integrity, transparency, and honesty, setting the gold standard in delivering innovative, full-funnel digital marketing solutions. We aim to empower businesses of all sizes and industries, fostering a culture of inclusivity, collaboration, and continuous learning. Through our commitment to ethical practices and knowledge sharing, we envision not only driving success for our clients but also cultivating an environment where well-being and personal growth are paramount. We strive to make a lasting impact, not just in the realm of digital marketing, but in shaping a more equitable and informed industry.We work remotely from Auckland, New Zealand which allows us to keep our overheads low and our pricing fair. Sound good? How can we help?

In my role as a Digital Media Lead, I am accountable for supporting the modern customer journey focusing on the integration of data and paid media platforms like Meta and Google. Leveraging ANZ’s marketing investment with data-rich media networks and connecting ANZ 1st party data to increase the value of media investment for the marketing Centre of Excellence. I also lead the Digital Performance and Social Media teams and connect with all areas of the marketing CoE including direct marketing, personalisation squads and marketing portfolio teams.Key Responsibilities:- Lead the integration of data partnerships with key platforms and media partners, like Trade me, NZME, Meta, Google etc.- Oversee and ensure best practice is delivered on paid digital and social channels through platform and relationship governance. - Develop and run a rigorous test & and learn framework for testing and scaling digital initiatives with clear measures of success.- Manage digital relationships with agencies, publishers, partners and other stakeholders- Oversee paid digital and social media managed in-house

Auckland, New Zealand

As ANZ Bank's Snr Digital Performance Manager I am responsible for all digital media performance and innovative initiatives that employs best in class technology and data intelligence to grow revenue and market share through digital channels. Key Responsibilities:• Lead the strategic direction for all Digital Media and provide hands on execution against agreed business objectives.• Work closely with in-house and external specialists to ensure optimal integration and performance of key elements (media, data, technology, creative, analytics and process)• Conduct detailed analysis of results and provide recommendations back to the business • Develop and implement a clear testing and optimisation framework ensuring that learning’s are continually being applied across digital campaigns • Act as thought leader inspiring and mentoring the wider marketing team to increase digital media knowledge and adopt best practices across other marketing initiatives• Develop business cases and cost/benefit analyses for recommended solutions and new investment opportunities• Audience and Targeting strategy development and implementation

Auckland, New Zealand

In this role I led the ‘always on’ performance programme, a multi-million dollar initiative thatemploys best in class technology and data intelligence to maximise revenue through digital channels.Requirements for this role, exceptional mix of commercial and strategic thinking,collaborative problem solving and technical skills in order to evaluate and implement initiatives thatdeliver a higher than normal ROAS.Responsibilities:- Drive the strategic direction of the programme and provide hands on execution against agreedbusiness objectives- Work closely with in-house and external specialists to ensure optimal integration andperformance of key elements (media, technology, creative, analytics and process)- Conduct strategic analysis, reporting insights and recommendations back to the business- Develop and implement clear testing and optimisation schedules ensuring that learning’s arecontinually being applied across the programme- Act as thought leader inspiring and mentoring wider marketing team to increase digitalperformance knowledge and adopt best practices across other marketing initiatives- Develop business case and cost/benefit analyses for recommended solutions and newinvestment opportunities

Auckland, New Zealand

As a Director I was responsible for successful business development of SEM, Paid Social, CRO and other periphery products. Periphery products include analytics consultancy, Programmatic Media and User Experience consultancy. Key Responsibilities• Relationships management - both internal and external parties.• Search & Performance Media optimisation and management of major client accounts (SEM, Paid Social, CRO)• Online conversion tracking and reporting• User journey/path to conversion analysis• Usability & Analytics consultancy• Content development strategy• Strategic direction as part of the wider marketing strategy• Business development• Team management

Auckland, New Zealand

As Digital Producer & Media Strategist I was responsible for the successful planning and implementation of digital media campaigns and management of digital production. Key Responsibilities• Relationships management • Project management• Overseeing Search & Performance Media optimisation and management• Management of digital projects• Online conversion tracking and reporting• User journey/path to conversion analysis• Usability & Analytics consultancy• Content development strategy

Auckland, New Zealand

Cape Town Area, South Africa

SEO strategist working on and managing various client websites to improve the overall site health and search engine rankings.