Dwain Douman Email & Phone Number

Perth, WA, AU

Auckland, New Zealand

Heed Media is an independent digital media agency specialising in social and performance media. They were established in 2024 by Dwain Douman a 17-year veteran in digital media buying (ex Digital Media Lead at ANZ Bank and ex Search & Performance Director at OMD).From digital media strategy, planning, media buying and creative consulting we help businesses.

In my role as a Digital Media Lead, I am accountable for supporting the modern customer journey focusing on the integration of data and paid media platforms like Meta and Google. Leveraging ANZ’s marketing investment with data-rich media networks and connecting ANZ 1st party data to increase the value of media investment for the marketing Centre of.

Auckland, New Zealand

• As ANZ Bank's Snr Digital Performance Manager I am responsible for all digital media performance and innovative initiatives that employs best in class technology and data intelligence to grow revenue and market share.
• Lead the strategic direction for all Digital Media and provide hands on execution against agreed business objectives.
• Work closely with in-house and external specialists to ensure optimal integration and performance of key elements (media, data, technology, creative, analytics and process)
• Conduct detailed analysis of results and provide recommendations back to the business
• Develop and implement a clear testing and optimisation framework ensuring that learning’s are continually being applied across digital campaigns
• Act as thought leader inspiring and mentoring the wider marketing team to increase digital media knowledge and adopt best practices across other marketing initiatives

Auckland, New Zealand

In this role I led the ‘always on’ performance programme, a multi-million dollar initiative thatemploys best in class technology and data intelligence to maximise revenue through digital channels.Requirements for this role, exceptional mix of commercial and strategic thinking,collaborative problem solving and technical skills in order to evaluate and.

Auckland, New Zealand

• As a Director I was responsible for successful business development of SEM, Paid Social, CRO and other periphery products. Periphery products include analytics consultancy, Programmatic Media and User Experience.
• Relationships management - both internal and external parties.
• Search & Performance Media optimisation and management of major client accounts (SEM, Paid Social, CRO)
• Online conversion tracking and reporting
• User journey/path to conversion analysis
• Usability & Analytics consultancy

Auckland, New Zealand

• As Digital Producer & Media Strategist I was responsible for the successful planning and implementation of digital media campaigns and management of digital production. Key Responsibilities
• Relationships management
• Project management
• Overseeing Search & Performance Media optimisation and management
• Management of digital projects
• Online conversion tracking and reporting

Auckland, New Zealand

Cape Town Area, South Africa

SEO strategist working on and managing various client websites to improve the overall site health and search engine rankings.